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Keep Optimising Marketing Podcast

everything to do with the Keep Optimising Podcast

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All Keep Optimising Podcast Episodes

  • KO105-Landscape
    105 Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin29th June 2022
  • KO104 Landscape Updated (2)
    104 Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagné from J7 Media22nd June 2022
  • KO103 Landscape
    103 Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest15th June 2022
  • KO102 Landscape
    102 Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood8th June 2022
  • KO101 Landscape
    101 Facebook Ads: Understanding your Customer’s WHY is core to your success1st June 2022
  • KO100 Landscape
    100 You Asked, Chloe’s answering – it’s our epic 100th Episode25th May 2022
  • KO099 Landscape
    099 SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy18th May 2022
  • KO098 Landscape
    098 SEO: Protecting and Repairing your Online Reputation with Justin Seibert11th May 2022
  • KO097 Landscape
    097 SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz4th May 2022
  • KO096 Landscape
    096 Email Marketing: Customer-First Data for Customer Retention with Klaviyo’s Gemma Banks27th April 2022
  • KO09 Landscape
    095 Email Marketing: The Email Content Trends you need to know with Pure360’s Komal Helyer20th April 2022
  • KO094 Landscape
    094 Email Marketing: Using Pinterest to Grow your Email List with Laura Rike13th April 2022
  • 093 Email Marketing: How to use Quizzes to increase your email list (and sales!)6th April 2022
  • KO092 Landscape 1
    092 Google Ads: Google Shopping Campaigns – what’s working now?30th March 2022
  • KO091 Landscape
    091 Google Ads: Keyword Search Campaigns – what’s working now?23rd March 2022
  • KO090 Landscape
    090 Google Ads: Bestselling author Andy Splichal talks “Make Each Click Count”16th March 2022
  • KO089 Landscape
    089 Google Ads: The Time for Automation is NOW! With Zeze Peters9th March 2022
  • KO088 Landscape (New)
    088 Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan2nd March 2022
  • KO087 Landscape
    087 Offline Marketing: Profitable Customer Acquisition with Off-The-Page Ads23rd February 2022
  • KO086 Landscape
    086 Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait16th February 2022
  • KO085 NEW PHOTO Landscape
    085 Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency9th February 2022
  • KO084 Landscape
    084 Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact2nd February 2022
  • KO083 Landscape
    083 Post-Cookie Marketing: Lifecycle Marketing Tips and Tricks with Josh Chin26th January 2022
  • KO082 Landscape
    082 Post-Cookie Marketing: How to make Facebook Ads work for you19th January 2022
  • KO081 Landscape
    081 Post-Cookie Marketing: SMS Marketing for Beginners with Elena from Yotpo SMSBump12th January 2022
  • KO080 Landscape
    080 Post-Cookie Marketing: Zero Party Data with Ben Parr from Octane AI5th January 2022
  • KO079 Landscape
    079 Content Marketing: Interactive Content, TikTok, and the Attention Economy29th December 2021
  • KO078 Landscape
    078 Content Marketing: UGC Masterclass in Customer Reviews22nd December 2021
  • KO077 Landscape
    077 Content Marketing: Purpose Driven Marketing – How do you shout with confidence?15th December 2021
  • KO076 Landscape
    076 Content Marketing: Video Marketing with bestselling author Jon Mowat8th December 2021
  • KO075 Landscape
    075 Content Marketing: Crafting Product Pages that Convert1st December 2021
  • KO074 Landscape
    074 Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis24th November 2021
  • KO073 Landscape
    073 Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma17th November 2021
  • KO072 Landscape
    072 Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media10th November 2021
  • KO071 Landscape
    071 Influencer Marketing: What’s working right now with Cody Wittick from Kynship3rd November 2021
  • KO070 Landscape V2 1
    070 Loyalty: Discover how your Brand Perception is central to your customer loyalty levels27th October 2021
  • KO069 Landscape
    069 Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon20th October 2021
  • KO068 Landscape
    068 Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy’s Raúl Galera13th October 2021
  • KO067 Landscape
    067 Loyalty: Building a great Loyalty Program with Fiona Stevens from LoyaltyLion6th October 2021
  • Episode landscape 3
    066 Black Friday 2021 – 7 eCommerce Experts Share their Top Tips for Success29th September 2021
  • KO065 Landscape
    065 Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind22nd September 2021
  • KO064 Landscape
    064 Social Media: Increase Engagement with the Perfect Content Playbook15th September 2021
  • KO063 Landscape
    063 Social Media: 6 Steps to Fast Track your Instagram Growth8th September 2021
  • KO062 Landscape
    062 Social Media: Streamlining your workflows to increase ROI1st September 2021
  • KO061 Landscape
    061 New Marketing: YouTube Ads for eCommerce – should you be testing them?25th August 2021
  • KO060 Landscape
    060 New Marketing: Livestream eCommerce – how to use it to create online sales events18th August 2021
  • KO059 Landscape
    059 New Marketing: Improve all your marketing with a One Click Checkout11th August 2021
  • KO058 Landscape
    058 New Marketing: TikTok for eCommerce with the Sugatan team4th August 2021
  • KO057 Landscape
    057 Marketplaces: FIVE things you must get right for a successful launch28th July 2021
  • KO056 Landscape
    056 Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales21st July 2021
  • Marketplaces: Why you should NOT also be selling on marketplaces with aisle 3's Thomas J Vosper
    055 Marketplaces: Why you should NOT also be selling on marketplaces with Aisle 3’s Thomas J Vosper14th July 2021
  • Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay
    054 Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay7th July 2021
  • How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital
    053 SEO: How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital30th June 2021
  • SEO: Blue Ocean Blogging Strategy with Adam Bastock
    052 SEO: Blue Ocean Blogging Strategy with Adam Bastock23rd June 2021
  • SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net
    051 SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net16th June 2021
  • SEO: Perfecting your faceted navigation with Luke Carthy
    050 SEO: Perfecting your faceted navigation with Luke Carthy9th June 2021
  • SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush
    049 SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush2nd June 2021
  • Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert
    048 Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert26th May 2021
  • Google Ads: Shopping Campaigns - the latest tactics for success with Richard Hill
    047 Google Ads: Shopping Campaigns – the latest tactics for success with Richard Hill19th May 2021
  • Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin
    046 Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin12th May 2021
  • Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software
    044: Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software28th April 2021
  • Affiliate Marketing: How to find new Affiliates with Chris Tradgett from Publisher Discovery
    043: Affiliate Marketing: How to find new Affiliates with Chris Tradgett from Publisher Discovery21st April 2021
  • Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains
    042: Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains14th April 2021
  • Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis
    041 Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis7th April 2021
  • SMS Marketing - should you? how do you? with Corinne Watson from Postscript
    040: SMS Marketing – should you? how do you? with Corinne Watson from Postscript31st March 2021
  • Email: Using your Email Segmentation to improve your Facebook Ad results with Kunle Campbell
    039: Email: Using your Email Segmentation to improve your Facebook Ad results with Kunle Campbell24th March 2021
  • Email: The Latest List Growth Tips with Gabe Macaluso from Omnisend
    038 Email: The Latest List Growth Tips with Gabe Macaluso from Omnisend17th March 2021
  • Email: Turn sign ups into buyers with the perfect Welcome Campaign with Val Geisler
    037 Email: Turn sign ups into buyers with the perfect Welcome Campaign with Val Geisler10th March 2021
  • Email: Perfect Post Purchase Campaigns with Jessica Totillo Coster
    036: Email: Perfect Post Purchase Campaigns with Jessica Totillo Coster3rd March 2021
  • Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney
    035: Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney24th February 2021
  • Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan
    034 Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan17th February 2021
  • Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz
    033 Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz10th February 2021
  • Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor
    032 Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor3rd February 2021
  • Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas
    031 Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas27th January 2021
  • Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy
    030 Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy20th January 2021
  • Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran
    029: Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran13th January 2021
  • Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie
    028 Marketing Foundations: The Right Tech Stack with eCommerce Tech’s Derric Haynie6th January 2021
  • Content Marketing: User Generated Content how make it work for you with Joanna Steele
    027 Content Marketing: User Generated Content how make it work for you with Joanna Steele30th December 2020
  • Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs
    026 Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs23rd December 2020
  • Content Marketing: What does a modern PR strategy look like? with Mark Hook
    025 Content Marketing: What does a modern PR strategy look like? with Mark Hook16th December 2020
  • Content Marketing: Outreach and Digital PR tips with Spark Toro's Rand Fishkin
    024 Content Marketing: Outreach and Digital PR tips with Spark Toro’s Rand Fishkin9th December 2020
  • Content Marketing: Blogging - how to make it work for you with Fynn Glover of Matcha
    023 Content Marketing: Blogging – how to make it work for you with Fynn Glover of Matcha2nd December 2020
  • Social Media: Instagram - what you should do with Chloe Bubert from Tailwind
    022 Social Media: Instagram – what you should do with Chloe Bubert from Tailwind25th November 2020
  • Social Media: How to get your Customers raving about you on social with Dan Gingiss
    021 Social Media: How to get your Customers raving about you on social with Dan Gingiss18th November 2020
  • Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer
    020 Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer11th November 2020
  • Social Media: What's the Point of Social Media with Matt Edmundson
    019 Social Media: What’s the Point of Social Media with Matt Edmundson4th November 2020
  • Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann
    018 Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann28th October 2020
  • Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia
    017 Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia21st October 2020
  • Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion
    016 Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion14th October 2020
  • Advertising: Google Shopping Campaign Tips with Mark Hammersley
    015 Advertising: Google Shopping Campaign Tips with Mark Hammersley7th October 2020
  • Black Friday/Cyber Monday - 9 eCommerce Experts Share their Top Tips for Success
    014 Black Friday/Cyber Monday – 9 eCommerce Experts Share their Top Tips for Success30th September 2020
  • Using Live Chat and Customer service to improve conversion rates with Gorgias' Lucas Walker
    013 Improve All Your Conversion Rates: Using Live Chat and Customer service to improve conversion rates with Gorgias’ Lucas Walker23rd September 2020
  • Improve your Homepage, Navigation & Category Pages with Mogens Møller
    012 Improving Conversion Rates: Improve your Homepage, Navigation & Category Pages with Mogens Møller16th September 2020
  • Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield
    011 Improving Conversion Rates: Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield9th September 2020
  • How better onsite search can up your conversion rates with Ian Scarr from Klevu
    010 How better onsite search can up your conversion rates with Ian Scarr from Klevu2nd September 2020
  • SEO: Free Google Shopping traffic (and Buy on Google news) with Justin Seibert
    009 SEO: Free Google Shopping traffic (and Buy on Google news) with Justin Seibert26th August 2020
  • SEO: Everything you need to know about Dynamic Rendering with Geoff Atkinson
    008 SEO: Everything you need to know about Dynamic Rendering with Geoff Atkinson19th August 2020
  • SEO: How to target Long Tail Keywords with your Category Pages with Kristina Azarenko
    007 SEO: How to target Long Tail Keywords with your Category Pages with Kristina Azarenko12th August 2020
  • SEO: Luke Carthy explains Technical SEO 101
    006 SEO: Luke Carthy explains Technical SEO 1015th August 2020
  • Email: Kurt Elster explains the top automation flows that drive revenue
    005 Email: Kurt Elster explains the top automation flows that drive revenue29th July 2020

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Topics We’ve Covered:

  • Email Marketing
  • Facebook Ads
  • SEO for eCommerce
  • Improving your Conversion Rates
  • Online Advertising
  • Social Media
  • Content Marketing
  • Black Friday
  • Marketing Foundations

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