Online Advertising Expert Podcast Episodes
Welcome to a new month, and I’ll be honest – it feels a little weird.
I’ve now been in eCommerce marketing for 20 years, and from day 1 a HUGE part of that strategy was online ads – initially just google, then adding Facebook ads and testing others.
This podcast has been going since 2020 and every year we’ve done a whole month on Facebook Ads and a whole month on Google Ads.
But not this year – so it feels a little weird.
But it’s the right thing to be doing – whilst the ad platforms are still super important to get right – they’re not the be-all end-all any more – you’ve got to take a wider view of your marketing, and get far more things right.
So whilst it feels weird – I know that just doing the one month on Ads is totally the right thing for us to be doing for you this year.
Our latest set of episodes are all about ONLINE ADVERTISING – and I’ve worked extra hard to get the best possible guests for you so you can get up to speed fast.
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Listen to our Online Advertising Experts on the Podcast:
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TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals (episode 218)
Gisela Benini is a specialist in digital marketing, social media, and eCommerce, and is one of the team at the award-winning agency Genie Goals. Listen now for free: Dive in: [05:02] Focus on authentic, attention-grabbing TikTok creatives. [06:33] Grab attention, retain interest, end with action. [10:21] TikTok offers unique advertising and creative tools. [14:32] TikTok offers TTCX for…
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Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency (episode 215)
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. Listen now for free: Dive in: [04:21] TV advertising accessible to smaller brands, beneficial. [07:21] Testing ads with free views, limited wastage. [12:46] Upgrade ad…
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Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf (episode 210)
Wesley Hartley is the Chief Revenue Officer at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click-through to purchase. Listen now for free: Dive in: [05:23] Data smart brands win in evolving industry. [07:57] Brands struggle, need to understand profitability. [10:37] Maximizing margins…
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Advertising: Why Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable (episode 209)
Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education, and connections. They produce the must-consume research on podcast advertising and are probably the only newsletter I read religiously. Listen now for free: Dive in: [03:10] 30-year…
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Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox (episode 208)
Becky Hopkin and Jonny Hyams have both been on the show before – and we get them both this time! Our favourite Google Ads experts from advertising agency Digital Gearbox. Listen now for free: Dive in: [04:56] Google can use AI to track user data. [09:36] Google AI chat box creates ad content. [10:49] Search ads now…
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Advertising: Elevating & Optimising Your Meta Ads Campaigns for Success with Jon Loomer (episode 207)
Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. Listen now for free: Dive in: [07:10] New advertisers have it easier now. [12:33] Expensive marketing shifts focus, avoiding…
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Storytelling: How Storytelling Can Improve Top-of-Funnel Success with Danielle Gipps, Revenue Growth Agency (episode 192)
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key. Listen now for free: Dive in: [06:17] Make strong impression on new audience for growth.[10:18] Algorithms target potential…
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Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency (episode 190)
Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency. For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling. Listen now for…
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TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179)
Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work. Listen now for free: Dive in: [04:37] TikTok offers unique content that appeals to youth.[08:33] Test TikTok, but limit the budget.[10:27] Similarity between Meta and TikTok misunderstood.[15:47] TikTok demands valuable…
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Digital Advertising: How to Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow, Source Nine (episode 167)
Rob is CEO at Source Nine home to The Empathy Blueprint (which you may remember from a previous episode!). Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience. Listen now for free: Dive in:…
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Digital Advertising: Reddit Advertising 101 – What are the different ad formats and targeting options? With Izzy Morris (episode 166)
Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in-house and agency side. She’s now Head of Paid Social at Vodafone. Listen now for free: What is Reddit? Reddit is a user-generated platform Izzy that calls a “community of communities.” It has over 100,000…
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Digital Advertising: Boost Sales with Pinterest Ads and Organic Content with Helen Johnson, Remix Marketing (episode 165)
Helen runs eCommerce marketing agency Remix Marketing. She’s a straight-talking Digital Marketing Strategist who loves helping online retailers grow their sales and profits – either though one on one training, or done for you Pinterest, Facebook, Instagram and Email marketing. Listen now for free: About Helen Helen’s background is in corporate marketing. This includes working…
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Digital Advertising: Unlocking the Potential of Apple iOS 17 With Helga Alvarez and Wesley Hartley (episode 164)
Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Officer at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click to purchase. Listen now for free: Getting Into eCommerce Wesley’s journey into digital advertising began with the founding of Leaf,…
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Digital Advertising: What’s the best thing to do with TikTok ads? With Ben Muir from Unsociable (episode 163)
Ben Muir is the Head of Marketing at sister agencies Grow Digital who helps brands enter the UK market, and Unsociable where they’re all about harnessing the power of TikTok and other social channels to drive brand growth. Listen now for free: Getting Into Advertising and TikTok Ben has always had a passion for storytelling…
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Black Friday – 7 eCommerce Experts Share their Top Tips for Success (episode 118)
In this episode we have everything you need to know to make this year’s Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that’s going to help you make this year’s end on a high for your business, despite all the crazy stuff that’s going on…
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Offline Marketing: Profitable Customer Acquisition with Off-The-Page Ads (episode 087)
Paul is the owner of DJH Advertising and Catalogues. He has nearly 40 years of award-winning experience helping mail order brands (both startups and established distance selling power houses!) drive sales with catalogues and off-the-page advertising.
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Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media (episode 072)
Heather’s been in marketing for a couple of decades – and for the last five years has been specialising in podcast advertising at True Native Media. There she and her team connect brands with independent podcasters to create great stories and ultimately drive sales. Frankly, I can’t think of anyone better to give us the…
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New Marketing: YouTube Ads for eCommerce – should you be testing them? (episode 061)
Shash is the founder of paid traffic agency Linx Digital. Via Linx he and his team have spent the last six years helping eCommerce brands find high ROI ad strategies. Pivoting from platform to platform, and strategy to strategy to find the best results.
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Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann (episode 018)
Elle has been helping eCommerce stores grow for over 10 years at her business Curious Themes, both building over 150 Shopify stores and as the host of the Curious Themes YouTube channel where she has over 30,000 subscribers for her Shopify training videos. Well, Elle’s not just awesome at Shopify – she’s also a dab…
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