Listen to our online advertising episodes:
- 015 Advertising: Google Shopping Campaign Tips with Mark Hammersley
- 016 Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion
- 017 Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia
- 018 Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann
Watch our online advertising webinar:
- 7:42 What’s going to happen to CPMs and costs as we get closer to Christmas?
- 9:04 Now is the time to up budgets, don’t wait until Black Friday.
- 11:03 Are costs as erratic on Google as we’ve been seeing on Facebook this year?
- 13:21 What is your most important piece of advice for an eCommerce business to do in preparation for Black Friday?
- 22:28 Will eCommerce becoming overcrowded, how can one differentiate better?
- 31:45 How can you create great Black Friday offers and engagement without giving away a stock with massive discounts?
- 42:14 Cookie death… the impact and what to do.
- 47:53 Is there anything else to be on our testing radar for 2021 or should we continue spending our budgets almost exclusively with Facebook and Google?
Sarah Geoffrion – Head of Delivery, Nest Performance
Discover the latest ecom and paid social news, trends and observations in Nest’s weekly email newsletter here: Nest Ecom Update
Kevin Urrutia – Founder, Voy Media
Get Kevin’s brand new bestselling book “Digital Marketing Made Easy” on Amazon
Mark Hammersley – co-host of the Hammersley Brothers Ecommerce Podcast
Grab a copy of The Hammersley Brothers ‘Ultimate Guide To Ecommerce Growth Book’ here www.ecommercebook.co.uk