Online Advertising Expert Podcast Episodes
This month we’re all about DIGITAL ADVERTISING
Yeah, I know, we only did Facebook Ads a few weeks ago… BUT we’re at a fascinating time in Digital Advertising for eCommerce brands right now:
- You’ve got more choice than ever before of which platforms to spend your cash on
- The privacy-forced changes are making the old favourite channels less appealing for many
- AND we have a new iOS update to contend with
So throughout this month we’ll be looking at the key things you need to know about to get your advertising plans in place for peak AND showcasing a few ad platforms you’re probably not spending any cash on yet…
We’re kicking off with… TikTok!
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Listen to our Online Advertising Experts on the Podcast:
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TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179)
Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work. Listen now for free: Dive in: [04:37] TikTok offers unique content that appeals to youth.[08:33] Test TikTok, but limit the budget.[10:27] Similarity between Meta and TikTok misunderstood.[15:47] TikTok demands valuable…
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Digital Advertising: How to Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow, Source Nine (episode 167)
Rob is CEO at Source Nine home to The Empathy Blueprint (which you may remember from a previous episode!). Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience. Listen now for free: Dive in:…
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Digital Advertising: Reddit Advertising 101 – What are the different ad formats and targeting options? With Izzy Morris (episode 166)
Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in-house and agency side. She’s now Head of Paid Social at Vodafone. Listen now for free: What is Reddit? Reddit is a user-generated platform Izzy that calls a “community of communities.” It has over 100,000…
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Digital Advertising: Boost Sales with Pinterest Ads and Organic Content with Helen Johnson, Remix Marketing (episode 165)
Helen runs eCommerce marketing agency Remix Marketing. She’s a straight-talking Digital Marketing Strategist who loves helping online retailers grow their sales and profits – either though one on one training, or done for you Pinterest, Facebook, Instagram and Email marketing. Listen now for free: About Helen Helen’s background is in corporate marketing. This includes working…
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Digital Advertising: Unlocking the Potential of Apple iOS 17 With Helga Alvarez and Wesley Hartley (episode 164)
Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Officer at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click to purchase. Listen now for free: Getting Into eCommerce Wesley’s journey into digital advertising began with the founding of Leaf,…
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Digital Advertising: What’s the best thing to do with TikTok ads? With Ben Muir from Unsociable (episode 163)
Ben Muir is the Head of Marketing at sister agencies Grow Digital who helps brands enter the UK market, and Unsociable where they’re all about harnessing the power of TikTok and other social channels to drive brand growth. Listen now for free: Getting Into Advertising and TikTok Ben has always had a passion for storytelling…
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Black Friday – 7 eCommerce Experts Share their Top Tips for Success (episode 118)
In this episode we have everything you need to know to make this year’s Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that’s going to help you make this year’s end on a high for your business, despite all the crazy stuff that’s going on…
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Offline Marketing: Profitable Customer Acquisition with Off-The-Page Ads (episode 087)
Paul is the owner of DJH Advertising and Catalogues. He has nearly 40 years of award-winning experience helping mail order brands (both startups and established distance selling power houses!) drive sales with catalogues and off-the-page advertising.
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Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media (episode 072)
Heather’s been in marketing for a couple of decades – and for the last five years has been specialising in podcast advertising at True Native Media. There she and her team connect brands with independent podcasters to create great stories and ultimately drive sales. Frankly, I can’t think of anyone better to give us the…
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New Marketing: YouTube Ads for eCommerce – should you be testing them? (episode 061)
Shash is the founder of paid traffic agency Linx Digital. Via Linx he and his team have spent the last six years helping eCommerce brands find high ROI ad strategies. Pivoting from platform to platform, and strategy to strategy to find the best results.
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Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann (episode 018)
Elle has been helping eCommerce stores grow for over 10 years at her business Curious Themes, both building over 150 Shopify stores and as the host of the Curious Themes YouTube channel where she has over 30,000 subscribers for her Shopify training videos. Well, Elle’s not just awesome at Shopify – she’s also a dab…
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