Affiliate Marketing Expert Podcast Episodes
WOW is affiliates an exciting space at the moment.
Dare we say it… the top dog of Performance Marketing in 2024? 🚀🐶
Why do I think this is going to be the case?
🎉 Whilst affiliates is affected by the whole tracking/cookies/attribution nightmare as much as any performance channel – the AUDIENCE selection is unaffected – so the targeting power remains strong.
🎉 It’s ROAS controlled – you’re setting how much you’re going to pay based on results. NOT trying to manipulate an algorithm to perform for you.
🎉 The platform has REALLY grown up.
🎉 The print media industry are now heavily into Affiliate commissions – so high value, big impact content coverage is VERY achievable.
BUT – it’s about relationships so PLEASE don’t think you can put it live, tweak some settings each week and see it thrive… instead listen to the advice of our experts!
New episodes going live throughout January 2024 and lots of earlier episodes that are well worth a listen too.
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Listen to our Affiliate Marketing Experts on the Podcast:
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Partnerships: Kickstart Your Affiliate Program — 5 Do’s and 5 Don’ts with Kelly Morrison (episode 252)
Our guest, Kelly Morrison, shares her expertise on defining clear goals and expectations to kick things off effectively. Tune in for practical insights that will help you launch a successful affiliate program. Listen now for free: Dive In: [04:05] Starting an Affiliate Program: Key Goals and Expectations[09:50] Best Practices for Affiliate Communication[13:23] Avoiding Affiliate Pitfalls[17:34]…
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Partnerships: Maximize Your Affiliate Profits: 5 Steps to Success with Red Barrington (episode 251)
Improving your affiliate marketing performance can feel like a daunting task, but we’re breaking it down into five manageable steps that can really make a difference with Red Barrington. So, let’s get started on leveling up your affiliate marketing game! Listen now for free: Dive In: [03:09] Optimizing Your Affiliate Marketing Channel[12:51] Networking and Education…
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Partnerships: Why Affiliate Marketing Isn’t a Channel Anymore: The 2025 Perspective (episode 249)
In this episode, we’re diving deep with affiliate expert Lee-Ann Johnston, who shares insights on what’s working in affiliate marketing and what isn’t. We discuss the importance of partnerships and the strategic approach needed to leverage affiliate programs effectively for your eCommerce store. Lee-Ann emphasizes that it’s not just about throwing money at affiliates; it…
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10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management (episode 223)
Welcome to this year’s Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, but each one is coming from a different perspective, and if I were going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. Listen now for…
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TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball (episode 219)
Noah Tucker is the founder and CEO of Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. Listen now for free: Dive in: [03:09] Transitioned from brand side to tech, influencer marketing. [08:03] TikTok shop lacks…
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Affiliates: Boosting eCommerce Success Through Strategic Affiliate Offers with Thomas McMahon, ClickBank (episode 189)
Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast. Listen now for free: Dive in: [02:54] Thomas’ affiliate marketing journey.[06:30] Getting your affiliate offer…
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Affiliates: How Affiliate Marketing Can Elevate Premium Brand Performance with Red Barrington, Red Star Digital (episode 188)
Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs. Listen now for free: Dive in: [04:19] Affiliate marketing is still very much about relationships.[05:35] Affiliate marketing diversifies customer…
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Affiliates: Tips for Diversifying Your Affiliate Program with Rick Magennis, Bearcat Media (episode 187)
Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX. Listen now for free: Dive in: [04:32] The different types of affiliates brands can incorporate into their strategy.[07:12] Why brands should…
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Affiliates: Simple Strategies to Make Affiliate Marketing Work for You with Rachel Said, Genie Goals (episode 186)
Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands. Listen now for free: Dive in: [02:19] Rachel’s affiliate marketing journey.[06:42] Affiliate activity needs clear targets and objectives.[10:51] Laying the right foundation in the beginning sets the tone for affiliate programs.[13:56] Affiliate sites are…
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Affiliates: Why Affiliate Marketing is a Key Strategy for eCommerce Brands in 2024 with Chikay Lo, Lo Digital (episode 185)
Chikay Lo spent 7 years running Growth, Partnerships, and Performance Marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in Performance Marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing.…
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TikTok: TikTok Shop Affliates 101 with Amelia Tranter, FordeBaker (episode 180)
Amelia Tranter is an account strategist at FordeBaker, helping beauty and fashion brands increase their sales on Amazon, Walmart, eBay, and TikTok Shop. Managing over 12,000 products, and with annual sales revenue of $43 million, Amelia and the FordeBaker team know marketplace selling. Listen now for free: Dive in: [03:06] TikTok addiction led to business…
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Sales Driving Partnerships… with Affiliate Marketing (episode 108)
Josh is the CEO of Chronos Agency and host of the eCommerce Profits Podcast. He’s all about scaling DTC brands with lifecycle marketing – across the email, SMS, and push marketing channels. Using lifecycle marketing Josh and his team drive an average revenue lift for their clients of 23%, and are generating 8-figures in monthly…
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Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis (episode 074)
Rick has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media an affiliate and influencer marketing agency. Like me, over the last few years, he’s seen the worlds of influencer marketing and affiliate marketing collide – often with fantastic…
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Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software (episode 044)
Arlen is the COO and Co-founder of OSI Affiliate Software, and he’s been in the affiliate marketing world for over 20 years. Plus he’s the host of the eCommerce Marketing Podcast who have recently gone past 200 episodes.
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Affiliate Marketing: How to find new Affiliates with Chris Tradgett from Publisher Discovery (episode 043)
Chris is the CMO of Publisher Discovery and has been in the affiliate industry for over 20 years, including being part of the team that launched the buy.at network. He’s also on the PMA Board of directors and is a highly respected voice in the industry – always trying to find ways to help retailers…
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Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains (episode 042)
Ami is the Chief Operations Officer at Webgains the hi-performance affiliate marketing network. She’s been at Webgains for over 4 years helping their international growth by connecting the right publishers and advertisers. Before that, she spent 5 years at Vouchercloud so it would be fair to say Ami REALLY knows her Affiliate marketing!
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Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis (episode 041)
Rick has been in affiliate marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder of BearCatMedia an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each client. And he’s recently run a whole event sharing affiliate marketing best practices called…
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So you can finally get to grips with the channel, in a painless, jargon free way. While knowing you’re learning from the award winning, eCommerce experts who launch programmes for all business sizes, from the likes of Scamp & Dude and Only Curls to Karl Lagerfeld.
