Email Marketing That Makes Money: Strategies Beyond the Basics

Kyler Nixon is the co-founder of Forward Studios, and host of the Darn Good Distributors podcast. And he’s all about B2B eCommerce. Especially how to use email marketing to grow B2B eCommerce sales.  From intent-based segmentation and plain-text campaigns to smarter abandoned cart flows and email deliverability, Kyler shares a refreshingly simple approach to B2B eCommerce email marketing. If you’re selling…

Kate Hammond has been delivering CRM strategies in global markets since 2009. Specialising in DTC growth, mainly on Klaviyo and Ometria, via her agency Sunbeam Marketing she helps brands like Rani & Co, Noble Panacea, and Saira to build out their email marketing driving loyalty and retention.  Tune in to discover Kate’s framework for generating endless newsletter ideas, creating more relevant…

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp.  Listen now for free: Powered by RedCircle Dive in:  [05:24] Differentiating between delivery and deliverability is crucial. [07:42] Follow-up quickly with customers for engagement. [12:03] Setting up custom domain authentication is simple. [13:37] Security protocols for reducing spam and spoofing. [15:34] For effective email deliverability, cover these…

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands.  Listen…

Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back and finds untapped revenue within your email list. Listen now for free: Powered by RedCircle Dive in: [03:58] Transitioned from writing to holistic email marketing.[08:13] Brands…

Komal Helyer knows email marketing inside out from working to grow email marketing platforms for the last 15 years. She’s also a brand ambassador for the Women in Tech forum, and Chair of the Email Council at the DMA. Listen now for free: Powered by RedCircle 1 Strategy From a more holistic perspective, be strategic…

Today we are joined by Emil Kristensen, who is CMO at eCommerce CRM system Drip. Before that he was CMO and co-founder at Sleeknote – so he’s been helping us all improve our email marketing for a decade! He talks about the current problem with email newsletters and an alternative plan that you can try…

For the second time on the show, we are joined by Gabe Gabe Macaluso, the Director of Customer Success at Omnisend. Prior to that, he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! It was a refreshing conversation to hear Gabe unpack how to optimise your existing…

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004, including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. She now runs her own consultancy, Hannah Spicer Consulting, specialising in email marketing for an equally impressive list of luxury and fashion brands. Listen now…

Josh Chin is the CEO of Chronos Agency and host of the eCommerce Profits Podcast. He’s all about scaling DTC brands with lifecycle marketing – across the email, SMS, and push marketing channels. Using lifecycle marketing Josh and his team drive an average revenue lift for their clients of 23%, and are generating 8-figures in…

Gabe is the Director of Customer Success at Omnisend, and prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree!

At the time of recording, Val was the founder and Chief Email Optimizer at Fix My Churn and an email obsessive. By the time we put the episode live… Val’s become the Customer Evangelist at Klaviyo! Val’s been obsessed with helping eCommerce businesses improve their email marketing performance for over a decade.

Jessica’s been in eCommerce for even longer than me! (that’s over 20 years) She’s owned and run her own multi-6 figure bricks and mortar boutique, spent 6 years running a 7-figure online store, and now she’s ‘the Klaviyo girl’ building out clever, effective, game-changing sequences for her happy clients.

Kurt Elster’s been helping Shopify merchants uncover the hidden profits in their websites since 2011, and he’s also the host of The Unofficial Shopify Podcast.

Kate’s spent the last 13 years working directly on eCommerce email marketing programs. Via her agency eFocus Marketing she provides email marketing consultancy, management, and training courses for 100s of eCommerce businesses.

Louise has been working in marketing for 9 years, creating and delivering marketing strategies that drive both growth and customer retention. Right now she’s putting those skills to use at Klaviyo

Gavin Laugenie Head of Strategy and Insight from dotdigital, one of the leading email service providers in the world. Gavin has over 10 years experience helping business of all shapes and sizes build their email marketing programs to increase customer lifetime value, loyalty and ultimately return on investment

Chad S. White is an email marketing expert and author of the best selling book: “Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success”  which is currently in its third edition. By day, Chad is the head of research at Oracle’s CX Marketing Consulting. In 2018, Chad was named the Email Marketing…