We publish a New episode every Wednesday. Listen for free:
Listen to our email marketing episodes:
- 001 Email: Chad S White author of ‘Email Marketing Rules’
- 002 Email: Gavin Laugenie explains why Preference Centres will take you to the next level
- 003 Email: Louise Read from Klaviyo explains how a DTC brand can make the most of email
- 004 Email: Kate Barrett “US vs UK Retailers: The State of Email Sign Ups”
- 005 Email: Kurt Elster explains the top automation flows that drive revenue
- 036: Email: Perfect Post Purchase Campaigns with Jessica Totillo Coster
Watch our 2020 email marketing webinar:
Email Marketing: What should be on your to-do list right now?
Panellists:
- Chad S White, author of bestseller “Email Marketing Rules”
- Gavin Laugenie, dotdigital
- Joe McCarthy, Klaviyo (unfortunately Louise Read can’t make it, but Joe is an excellent stand in!)
- Kate Barrett, author of bestseller “E-telligence: Email marketing isn’t dead, the way you’re using it is”
- Kurt Elster, Unofficial Shopify Podcast
Topics covered:
- 6:57 – How can we best prepare ourselves for what may come in the next couple of months around Black Friday, Cyber Monday, Christmas etc.?
- 14:19 – How do you deal with contest hunters who join your list when you do give aways?
- 17:15 – On managing inactive’s, would you go harsher with a contest generated list when you are managing the inactive’s than you would with a general list?
- 21:58 – What’s green Monday?
- 30:22 – Who’s got some advice for those who are struggling right now to get their sales coming in?
- 46:19 – What should be maybe the first thing we integrate with our email marketing?
- 53:51 – Email tips for the rest of this year.
Resources – all totally free:
Oracle’s Holiday Marketing Quarterly
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