Email Marketing That Makes Money: Strategies Beyond the Basics
Email marketing still delivers the highest ROI of any marketing channel. These episodes show you how to build email campaigns that turn subscribers into customers and customers into repeat buyers.
Everyone knows email marketing is important. You’ve probably set up a welcome series, maybe some abandoned cart emails, and you send out newsletters when you remember to. But you’re leaving money on the table if that’s all you’re doing.
The brands making serious money from email are doing things differently. They’re segmenting their lists based on behavior, personalizing content that feels like it was written just for that person, and creating email experiences that people actually look forward to receiving.
These episodes feature email marketing experts who manage lists for major brands, as well as business owners who’ve built their entire growth strategy around email. You’ll learn tactics that go way beyond the basic templates everyone else is using.
What you’ll master:
- List building strategies that attract engaged subscribers, not just email addresses
- Welcome series that turns new subscribers into customers within days
- Segmentation strategies that deliver the right message to the right person
- Behavioral email triggers that respond to how customers actually shop
- Email design and copywriting that gets people to click and buy
- Advanced automation sequences for different customer lifecycles
- Re-engagement campaigns that win back inactive subscribers
- Email deliverability best practices that keep you out of spam folders
- A/B testing approaches that actually improve your results
- Integration strategies that connect email with your other marketing channels
The reality about email marketing: While everyone’s obsessing over the latest social media platform, smart marketers are building email lists. Social platforms come and go, algorithms change, but your email list belongs to you. These episodes show you how to turn that list into your most valuable business asset.
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Listen to our Email Marketing Experts on the Podcast:
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Pre-Q4: Black Friday Email Checklist + Yotpo Migration Insights with Rich Evans, Get Better (episode 278)
Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their clients reach their full growth potential. Clients include Absolute Collagen, Myomaster, and Pott Candles. Listen now for free: Powered by RedCircle Dive in: [06:05] Yotpo Challenges Klaviyo in eCommerce [08:17] Feedback and Strategy…
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Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies (episode 258)
SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start.…
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Email & SMS: Strategies for Building Authentic Loyalty with Anna Frapwell, Neon Digital Clicks (episode 257)
Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer relationships by asking…
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Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister (episode 256)
Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn’t, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the…
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Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora (episode 255)
Shaan Arora, the founder of Alia, joins the conversation to shed light on how effective pop-ups can significantly enhance email sign-up rates and, ultimately, sales. He shares a recent success story where a simple pivot from standard discount offers to a mystery offer resulted in a remarkable increase in email opt-ins, demonstrating the effectiveness of…
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Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto (episode 254)
George is the CEO at YOCTO a world-class CRM agency for DTC brands. Working to increase profits and sales for brands like Heights, Healf, and Fussy, and he’s also the host of the CEO After Dark podcast AND one of the 40-strong Klaviyo Partner Advisory Council. Building a solid retention marketing playbook starts with understanding…
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Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze (episode 227)
Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data. Listen now for free: Powered by RedCircle Dive in: [06:50] Transparent data practices build customer trust and retention. [14:50] Maintaining accurate marketing lists is daily…
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Attribution: How First-Party Cookies Grow your Email and Advertising Sales with Yiqi Wu, Aimerce (episode 225)
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. Listen now for free: Powered by RedCircle Dive in: [04:48] Left big tech to help small businesses. [08:50] Collect our own data for powerful marketing. [10:49] Enabling a domain-specific,…
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Email: How to Master Deliverability and Optimise Inbox Presence with Emilia & Ali, Intuit Mailchimp (episode 197)
Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp. Listen now for free: Powered by RedCircle Dive in: [05:24] Differentiating between delivery and deliverability is crucial. [07:42] Follow-up quickly with customers for engagement. [12:03] Setting up custom domain authentication is simple. [13:37] Security protocols for reducing spam and spoofing. [15:34] For effective email deliverability, cover these…
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Email: Strategies for Building an Engaged Email List with Hannah Spicer, Hannah Spicer Consulting (episode 196)
Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands. Listen…
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Email: Using Predictive Analytics to Elevate Your Email Marketing Strategy with Daniel Budai, Budai Media (episode 195)
Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands improve their sales. He’s the CEO & Founder of Budai Media. They focus only on retention marketing – helping their clients communicate better with their audience AND increasing retention of the best customers with laser-targeted…
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Email: How to Properly Do AB Tests for Email Marketing Success with Bridget Poston, Beeline Copy (episode 194)
Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back and finds untapped revenue within your email list. Listen now for free: Powered by RedCircle Dive in: [03:58] Transitioned from writing to holistic email marketing.[08:13] Brands…
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Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs (episode 171)
Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed. Listen now for free:…
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Community: Just using your Email Marketing to build Community with Katie Skelton (episode 161)
Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest! Listen now for free: Powered by RedCircle About Katie Katie started…
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Facebook Ads: How to Grow Your Mailing List with Laura Hanlon (episode 157)
Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard. It is the UK’s number one Boutique Ad Agency for Women’s fashion, beauty, and homeware! She shares how to improve sales and recruit better-quality customers using her proven strategy. Listen now for free: Powered by RedCircle Getting Into the World of…
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Email Marketing: The 7 Pillars for Success in 2023 with Komal Helyer (episode 145)
Komal Helyer knows email marketing inside out from working to grow email marketing platforms for the last 15 years. She’s also a brand ambassador for the Women in Tech forum, and Chair of the Email Council at the DMA. Listen now for free: Powered by RedCircle 1 Strategy From a more holistic perspective, be strategic…
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Email Marketing: Stop the Weekly Newsletters with Emil Kristensen (episode 144)
Today we are joined by Emil Kristensen, who is CMO at eCommerce CRM system Drip. Before that he was CMO and co-founder at Sleeknote – so he’s been helping us all improve our email marketing for a decade! He talks about the current problem with email newsletters and an alternative plan that you can try…
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Email Marketing: The Key to Success with SMS with Kerri McDonald (episode 143)
Kerri McDonald co-founded her agency The Greenhouse in 2020 to help eCommerce brands improve their email and SMS channels. They’ve already helped over 30 brands to generate over $50m via email and SMS alone. Prior to founding The Greenhouse, she was Director of Marketing for a beauty brand where she grew eCommerce sales from $2m…
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Email Marketing: Lazy Email Marketing with Gabe Macaluso, Omnisend (episode 142)
For the second time on the show, we are joined by Gabe Gabe Macaluso, the Director of Customer Success at Omnisend. Prior to that, he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! It was a refreshing conversation to hear Gabe unpack how to optimise your existing…
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Email Marketing: High Converting Flows for Luxury Brands with Hannah Spicer (episode 141)
Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004, including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. She now runs her own consultancy, Hannah Spicer Consulting, specialising in email marketing for an equally impressive list of luxury and fashion brands. Listen now…
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Customer Experience in your Email Marketing Automations with Greg Zakowicz from Omnisend (episode 123)
Greg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast. Listen now for free: Powered by RedCircle The Importance of Customer Intent When creating your automated messages, make sure you’re crafting those messages based on the intention of your customer. This way, you’re going to…
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Email Marketing: Customer-First Data for Customer Retention with Klaviyo’s Gemma Banks (episode 096)
Gemma Banks is the Senior Marketing Director for the EMEA and APAC at Klaviyo, and she’s been helping brands like you improve their eCommerce marketing since 2013! She really knows her email marketing eCommerce stuff! This episode is a simulcast (of sorts!) with our brand new eCommerce MasterPlan Virtual Summit that goes live today! 10…
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Email Marketing: The Email Content Trends you need to know with Pure360’s Komal Helyer (episode 095)
Komal Helyer really knows her email marketing! She is the VP of Marketing at Email marketing platform Pure360, AND Chair of the DMA Email Marketing Council. She’s been in marketing for even longer than Chloe – always focused on helping clients find the best strategy and drive the best possible results. AND she’s just been…
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Email Marketing: Using Pinterest to Grow your Email List with Laura Rike (episode 094)
Laura Rike’s been helping business owners and marketers improve their Pinterest performance for over a decade! Sharing the best strategies, and how to make those strategies work time and time again for you. One of the latest areas she’s seeing success in is using Pinterest to grow your email list – and that’s what she’s…
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Email Marketing: How to use Quizzes to increase your email list (and sales!) (episode 093)
Gen Furukawa is the co-founder of Prehook, and host of the Cart Overflow podcast. He created Prehook to help Shopify merchants create amazing experiences through quizzes and product recommendations and in the process has become an expert in using quizzes to grow your email list. Listen now for free: Powered by RedCircle About Gen Gen…
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Post-Cookie Marketing: Lifecycle Marketing Tips and Tricks with Josh Chin (episode 083)
Josh Chin is the CEO of Chronos Agency and host of the eCommerce Profits Podcast. He’s all about scaling DTC brands with lifecycle marketing – across the email, SMS, and push marketing channels. Using lifecycle marketing Josh and his team drive an average revenue lift for their clients of 23%, and are generating 8-figures in…
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Post-Cookie Marketing: Zero Party Data with Ben Parr from Octane AI (episode 080)
Ben Parr is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He is also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable. Listen now for free: Powered by RedCircle About Ben Ben considers himself lucky because when he moved to Silicon…
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Email: Using your Email Segmentation to improve your Facebook Ad results with Kunle Campbell (episode 039)
Kunle is an eCommerce obsessive, an ‘outsourced CMO’ and advisor to a range of DTC product businesses. He’s been involved in eCommerce and online marketing since the early 2000s and is now best known at the host of the 2x eCommerce Podcast.
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Email: The Latest List Growth Tips with Gabe Macaluso from Omnisend (episode 038)
Gabe is the Director of Customer Success at Omnisend, and prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree!
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Email: Turn sign ups into buyers with the perfect Welcome Campaign with Val Geisler (episode 037)
At the time of recording, Val was the founder and Chief Email Optimizer at Fix My Churn and an email obsessive. By the time we put the episode live… Val’s become the Customer Evangelist at Klaviyo! Val’s been obsessed with helping eCommerce businesses improve their email marketing performance for over a decade.
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Email: Perfect Post Purchase Campaigns with Jessica Totillo Coster (episode 036)
Jessica’s been in eCommerce for even longer than me! (that’s over 20 years) She’s owned and run her own multi-6 figure bricks and mortar boutique, spent 6 years running a 7-figure online store, and now she’s ‘the Klaviyo girl’ building out clever, effective, game-changing sequences for her happy clients.
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Email: Kurt Elster explains the top automation flows that drive revenue (episode 005)
Kurt Elster’s been helping Shopify merchants uncover the hidden profits in their websites since 2011, and he’s also the host of The Unofficial Shopify Podcast.
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Email: Kate Barrett “US vs UK Retailers: The State of Email Sign Ups” (episode 004)
Kate’s spent the last 13 years working directly on eCommerce email marketing programs. Via her agency eFocus Marketing she provides email marketing consultancy, management, and training courses for 100s of eCommerce businesses.
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Email: Louise Read from Klaviyo explains how a DTC brand can make the most of email (episode 003)
Louise has been working in marketing for 9 years, creating and delivering marketing strategies that drive both growth and customer retention. Right now she’s putting those skills to use at Klaviyo
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Email: Gavin Laugenie explains why Preference Centres will take you to the next level (episode 002)
Gavin Laugenie Head of Strategy and Insight from dotdigital, one of the leading email service providers in the world. Gavin has over 10 years experience helping business of all shapes and sizes build their email marketing programs to increase customer lifetime value, loyalty and ultimately return on investment
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Email: Chad S White author of ‘Email Marketing Rules’ (episode 001)
Chad S. White is an email marketing expert and author of the best selling book: “Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success” which is currently in its third edition. By day, Chad is the head of research at Oracle’s CX Marketing Consulting. In 2018, Chad was named the Email Marketing…
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Klaviyo is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications.
The company’s hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 80,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.
