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Keep Optimising Marketing Podcast

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Email Marketing on the Keep Optimising Podcast

email marketing month

We publish a New episode every Wednesday. Listen for free:

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Listen to our email marketing episodes:

  • 001 Email: Chad S White author of ‘Email Marketing Rules’
  • 002 Email: Gavin Laugenie explains why Preference Centres will take you to the next level
  • 003 Email: Louise Read from Klaviyo explains how a DTC brand can make the most of email
  • 004 Email: Kate Barrett “US vs UK Retailers: The State of Email Sign Ups”
  • 005 Email: Kurt Elster explains the top automation flows that drive revenue
  • 036: Email: Perfect Post Purchase Campaigns with Jessica Totillo Coster

Watch our 2020 email marketing webinar:

Email Marketing: What should be on your to-do list right now?

Panellists:

  • Chad S White, author of bestseller “Email Marketing Rules”
  • Gavin Laugenie, dotdigital
  • Joe McCarthy, Klaviyo (unfortunately Louise Read can’t make it, but Joe is an excellent stand in!)
  • Kate Barrett, author of bestseller “E-telligence: Email marketing isn’t dead, the way you’re using it is”
  • Kurt Elster, Unofficial Shopify Podcast

Topics covered:

  • 6:57 – How can we best prepare ourselves for what may come in the next couple of months around Black Friday, Cyber Monday, Christmas etc.?
  • 14:19 – How do you deal with contest hunters who join your list when you do give aways?
  • 17:15 – On managing inactive’s, would you go harsher with a contest generated list when you are managing the inactive’s than you would with a general list?
  • 21:58 – What’s green Monday?
  • 30:22 – Who’s got some advice for those who are struggling right now to get their sales coming in?
  • 46:19 – What should be maybe the first thing we integrate with our email marketing?
  • 53:51 – Email tips for the rest of this year.

Resources – all totally free:

Joe’s predictions blog

Oracle’s Holiday Marketing Quarterly

Kate’s Loyalty Blog Post

Royal Mail Delivery Matters

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Topics We’ve Covered:

  • Email Marketing
  • Facebook Ads
  • SEO for eCommerce
  • Improving your Conversion Rates
  • Online Advertising
  • Social Media
  • Content Marketing
  • Black Friday
  • Marketing Foundations

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