Email Marketing Expert Podcast Episodes

A solid Email Marketing strategy is the bedrock of your eCommerce marketing machine.

Your flows (or campaigns, or whatever you want to call the automated stuff!!) should be driving you sales from your list week in week out.

And your newsletters (or broadcasts, or whatever you call them) should be building a strong connection between your customers and your brand – as well as some lovely sales.

This should be your BEST ROI channel – that keeps the wolves from the door in the tough times, and drives brilliant revenue from your best customers in the awesome times.

Listen to our Email Marketing experts to discover the latest tactics to make email marketing sing for your brand.

Email Marketing Expert Podcast Episodes

Subscribe to Keep Optimising on your favourite Podcast App

Listen to our Email Marketing Experts on the Podcast:

Email Marketing Masterclass proudly sponsored by:

Omnisend logo

Omnisend is a marketing automation tool trusted by over 80,000 eCommerce businesses worldwide.

Boost your sales with advanced features like behavioural segmentation, pre-made automation workflows, and multi-store support. Effortlessly create emails and web forms with Omnisend’s user-friendly builders, made specifically for eCommerce.

And if you ever need help, get your questions answered in under 3 minutes by an award-winning support team that’s available 24/7, even during busy dates like Black Friday and Christmas.

Right now, Omnisend is offering 30% OFF for three months just for Keep Optimising listeners.

Click here and start boosting your sales and building better customer relationships with Omnisend today.

Watch our 2023 Email Marketing Expert Q&A Webinar:


  • Gabe Macaluso, Omnisend – You can get 30% off Omnisend for your first three months right now, but only when you click here
  • Kerri McDonald, The Greenhouse – Upgrade your emails with the best Email & SMS partner for eCommerce brands
  • Komal Helyer – Connect with Komal


  • c8.47 What’s the most common email marketing challenge you’ve encountered in your experience? (thanks to Alex Stiehl for this one)
  • c18.36 What are the best resources for improving our email marketing skill set?
  • c31.30 Facebook Ads aren’t working, I’m hearing that everyone’s shifting budget to email – are they? And if so what are they working on?
  • c42.00 Your final email marketing tip for great results in 2023?

Watch our 2022 Email Marketing Expert Q&A Webinar:


Topics discussed:

  • How to use email to beat the squeeze on consumer spending and increased competition
  • Why building trust and connection with your customers is super important – and how to do it!
  • Lots of tips around quizzes, data capture, welcome campaigns, and post-purchases emails
  • Where to start with your personalisation
  • Why it’s so critical to focus in the right places

Watch our 2021 Email marketing Webinar:


Topics discussed:

  • 7:58 – What’s the latest with the KLAVIYO update and what is the implication of the new changes?
  • 10:08 – Is the general benchmark feature update really necessary?
  • 16:18 – Is it advisable to be using one email address for business transactions and an entirely different one for marketing? (from names, and from email addresses)
  • 23:37 – What is the top thing or key things you should be testing in an average eCommerce email marketing account right now?
  • 31:04 – What would your advice be for anyone on Bronto right now? (the platform is being turned off in May 2022)
  • 38:04 – How often should we email? Because so many brands get clingy in emailing way too much so what is the rule of thumb on the frequency?
  • 44:46 – What’s the best way to measure the value of an email address?
  • 52:13 – Why should we use Facebook ads to get subscribers on our email list?

Watch our 2020 email marketing webinar:

Email Marketing: What should be on your to-do list right now?


  • Chad S White, author of bestseller “Email Marketing Rules”
  • Gavin Laugenie, dotdigital
  • Joe McCarthy, Klaviyo (unfortunately Louise Read can’t make it, but Joe is an excellent stand in!)
  • Kate Barrett, author of bestseller “E-telligence: Email marketing isn’t dead, the way you’re using it is”
  • Kurt Elster, Unofficial Shopify Podcast

Topics covered:

  • 6:57 – How can we best prepare ourselves for what may come in the next couple of months around Black Friday, Cyber Monday, Christmas etc.?
  • 14:19 – How do you deal with contest hunters who join your list when you do give aways?
  • 17:15 – On managing inactive’s, would you go harsher with a contest generated list when you are managing the inactive’s than you would with a general list?
  • 21:58 – What’s green Monday?
  • 30:22 – Who’s got some advice for those who are struggling right now to get their sales coming in?
  • 46:19 – What should be maybe the first thing we integrate with our email marketing?
  • 53:51 – Email tips for the rest of this year.

Resources – all totally free:

Joe’s predictions blog

Oracle’s Holiday Marketing Quarterly

Kate’s Loyalty Blog Post

Royal Mail Delivery Matters