We publish a New episode every Wednesday. Listen for free:
Listen to our email marketing episodes:
- 001 Chad S White author of ‘Email Marketing Rules’
- 002 Gavin Laugenie explains why Preference Centres will take you to the next level
- 003 Louise Read from Klaviyo explains how a DTC brand can make the most of email
- 004 Kate Barrett “US vs UK Retailers: The State of Email Sign Ups”
- 005 Kurt Elster explains the top automation flows that drive revenue
- 036: Perfect Post Purchase Campaigns with Jessica Totillo Coster
- 037 Turn sign ups into buyers with the perfect Welcome Campaign with Val Geisler
- 038 The Latest List Growth Tips with Gabe Macaluso from Omnisend
- 039 Using your Email Segmentation to improve your Facebook Ad results with Kunle Campbell
- 040 SMS Marketing – should you? how do you? with Corinne Watson from Postscript
Watch our 2021 Email marketing Webinar:
Panellists:
- Jessica Totillo Coster, eCommerce Badassery
Book A Free Discovery Call at eCommerceMasterPlan.com/crew - Gabe Macaluso, Omnisend
Start your free trial at omnisend.com/masterplan - Kunle Campbell, 2x eCommerce
Find him at 2xeCommerce.com - Corinne Watson, Postscript.io
Find out more at Postscript.io
Topics discussed:
- 7:58 – What’s the latest with the KLAVIYO update and what is the implication of the new changes?
- 10:08 – Is the general benchmark feature update really necessary?
- 16:18 – Is it advisable to be using one email address for business transactions and an entirely different one for marketing? (from names, and from email addresses)
- 23:37 – What is the top thing or key things you should be testing in an average eCommerce email marketing account right now?
- 31:04 – What would your advice be for anyone on Bronto right now? (the platform is being turned off in May 2022)
- 38:04 – How often should we email? Because so many brands get clingy in emailing way too much so what is the rule of thumb on the frequency?
- 44:46 – What’s the best way to measure the value of an email address?
- 52:13 – Why should we use Facebook ads to get subscribers on our email list?
Watch our 2020 email marketing webinar:
Email Marketing: What should be on your to-do list right now?
Panellists:
- Chad S White, author of bestseller “Email Marketing Rules”
- Gavin Laugenie, dotdigital
- Joe McCarthy, Klaviyo (unfortunately Louise Read can’t make it, but Joe is an excellent stand in!)
- Kate Barrett, author of bestseller “E-telligence: Email marketing isn’t dead, the way you’re using it is”
- Kurt Elster, Unofficial Shopify Podcast
Topics covered:
- 6:57 – How can we best prepare ourselves for what may come in the next couple of months around Black Friday, Cyber Monday, Christmas etc.?
- 14:19 – How do you deal with contest hunters who join your list when you do give aways?
- 17:15 – On managing inactive’s, would you go harsher with a contest generated list when you are managing the inactive’s than you would with a general list?
- 21:58 – What’s green Monday?
- 30:22 – Who’s got some advice for those who are struggling right now to get their sales coming in?
- 46:19 – What should be maybe the first thing we integrate with our email marketing?
- 53:51 – Email tips for the rest of this year.
Resources – all totally free:
Oracle’s Holiday Marketing Quarterly
Sign up to our newsletter
Signing up will add you to the eCommerce MasterPlan email marketing list, so you’ll get regular updates packed with ways to improve your eCommerce business. You can unsubscribe at any time, and see our Privacy Policy here.