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Keep Optimising Marketing Podcast

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Google Ads Experts on the Keep Optimising Podcast

We publish a New episode every Wednesday. Listen for free:

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Listen to our Google Ads Episodes:

  • 015 Google Shopping Campaign Tips with Mark Hammersley
  • 045 How to get started with Mike Rhodes author of the no. 1 Google Ads book
  • 046 Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin
  • 047 Google Ads: Shopping Campaigns – the latest tactics for success with Richard Hill
  • 048 Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert
  • 061 YouTube Ads for eCommerce – should you be testing them?

New 2022 episodes:

  • 088 Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan
  • 089 Google Ads: The Time for Automation is NOW! With Zeze Peters
  • 090 Google Ads: Bestselling author Andy Splichal talks “Make Each Click Count”
  • 091 Google Ads: Keyword Search Campaigns – what’s working now? with Alex Hogan from PushOn
  • 092 Google Ads: Google Shopping Campaigns – what’s working now? with Becky Hopkin from Digital Gearbox

Watch the replay of our 2022 Google Ads Expert Q&A Webinar

Panellists:

  • Becky Hopkin, Digital Gearbox >> Find out more at https://digitalgearbox.co.uk/
  • Zeze Peters, Beam.city >> Get a demo at www.beam.city/dna
  • Laura Hogan, Sweet Digital >> Find out more at www.sweetdigital.co.uk/
  • Andy Splichal, Make Each Click Count >> New book! “Make Each Click Count T.O.P. Guide To Success Using Google Ads” is available on Amazon or www.makeeachclickcount.com

Questions covered:

  • With the impending recession – what one thing would you do in a retailers Google Ads account?
  • GA4 – what do we need to know / do?
  • What’s your favourite Google Ads automation?
  • Your Top Tip for Google Ads Q4 success preparation

Watch the replay of our 2021 Google Ads Expert Q&A Webinar:

Panellists:

  • Becky Hopkin, Digital Gearbox
  • Henry Gill, eComOne
  • Justin Seibert, DOM

Useful Links:

  • Becky’s offering – Free PPC Consultation
  • Justin’s offering – Let us audit your website’s SEO and digital ads for FREE!
  • Henry’s offering – Free Webinar “Maximising Your Google Shopping Revenue the 80:20 for 2021”

Questions covered:

  • 5:53 – Do brand ads erode organic search, are we paying for something we could already access anyway?
  • 9:22 – How do we stop brand terms from ending up in our other activity?
  • 10:51 – Is there an argument for using RLSA to take a different brand ad approach in front of different audiences?
  • 15:29 – Any tips for expanding campaigns across to non-English regions. How do we approach incoming sales from other countries with Google Ads?
  • 22:00 – How do you get started with Google Ads?
  • 27:27 – For a beginner, which of the bids is best to start with?
  • 33:14 – Any tips to optimize Google Shopping Campaigns to reduce conversion costs?
  • 45:30 – What are the absolute “No Brainers” you’ve got to get into a custom label?
  • 49:04 – Are there any successful strategies with CSS usage in running accounts?

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Topics We’ve Covered:

  • Email Marketing
  • Facebook Ads
  • SEO for eCommerce
  • Improving your Conversion Rates
  • Online Advertising
  • Social Media
  • Content Marketing
  • Black Friday
  • Marketing Foundations

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