Google Ads for eCommerce: Shopping Campaigns That Actually Profit
Google Ads can be the most profitable advertising channel for eCommerce – if you know how to set them up correctly. Learn from experts managing millions in Google ad spend for online stores.
Google Ads should be easier than Facebook ads. People are literally searching for your products, so you just show them ads and they buy, right?
But most eCommerce business owners struggle with Google Ads. Shopping campaigns that lose money, search campaigns that get expensive clicks but no sales, and performance max campaigns that spend your budget on irrelevant traffic.
The problem isn’t Google Ads – it’s how most people set them up. These podcast episodes feature Google Ads specialists who manage campaigns for major eCommerce brands, revealing the strategies and optimisations that make Google Ads profitable.
What you’ll discover:
- Shopping campaign structures that maximize profitable traffic
- Search campaign strategies that capture high-intent customers
- Performance Max setup and optimisation for eCommerce stores
- Negative keyword strategies that prevent wasted spend
- Bid strategies and automation that improve profitability over time
- Product feed optimisation that helps your products get shown
- Landing page alignment that improves Quality Score and conversion rates
- Attribution and tracking setups that show actual campaign performance
- Scaling strategies that maintain profitability as you increase spend
- Seasonal optimisation tactics for peak sales periods
The Google Ads advantage: Unlike social media advertising, Google Ads captures people who are actively looking for what you sell. But competition is fierce, and small mistakes can waste thousands of dollars. These episodes help you avoid expensive mistakes while maximizing your results.
Subscribe to Keep Optimising on your favourite Podcast App
Listen to our Google Ads Experts on the Podcast:
-
Pre-Q4: The Silent Killer of eCommerce Profits: Fix Your Tracking Before Peak with Wesley Hartley, Leaf (episode 277)
Wesley Hartley is Chief Commercial Officer at Leaf. Leaf is a technology and data science company delivering performance intelligence solutions for next-gen eCommerce brands. And they’ve recently launched a new conversion tracking & monitoring solution called Leaf Signal. Listen now for free: Powered by RedCircle Dive in: [05:00] “From Downloads to Engagement Focus” [08:54] Effective Facebook…
-
Google Ads: The Ultimate Guide to Six-Figure Campaigns with Issy Johnson, Stellar Search (episode 263)
Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling budgets.…
-
Google Ads: Advanced Tips for Precision Conversion Tracking and Optimization with Michael Cole, Everflow (episode 262)
Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, which allows it to optimise…
-
Google Ads: Optimising Your Shopping Feeds for Maximum Impact with Danny Ireland, Launch (episode 261)
If you’re looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn’t overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you’re new to the game or a seasoned…
-
Google Ads: Essential Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales (episode 260)
Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got Jyll Saskin…
-
Google Ads: The 5 Dos and 5 Don’ts of PMax Optimisation with Becky Hopkin and Jonny Hyams (episode 259)
If you’re looking to up your game with Google Ads, you’re in the right place. We’re diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don’ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set…
-
AI Use Cases: Automating Ads and Improving Your Campaigns Using AI with Komal Singh, 4XDigital AI (episode 238)
Komal Singh is the co-founder of 4XDigital AI, an automated advertising solution that helps you create, launch, and manage campaigns across multiple ad channels – including Meta, Google, Amazon, TikTok, Pinterest, eBay and more. Listen now for free: Powered by RedCircle Dive in: [04:36] Focusing on small business marketing alleviates founders. [06:22] Small sellers face bandwidth…
-
Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch (episode 228)
Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency. Listen now for free: Powered by RedCircle Dive in: [07:54] Google Ads changes driven by new privacy legislations. [09:53] Cookie consent tools…
-
Attribution: How First-Party Cookies Grow your Email and Advertising Sales with Yiqi Wu, Aimerce (episode 225)
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. Listen now for free: Powered by RedCircle Dive in: [04:48] Left big tech to help small businesses. [08:50] Collect our own data for powerful marketing. [10:49] Enabling a domain-specific,…
-
Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox (episode 208)
Becky Hopkin and Jonny Hyams have both been on the show before – and we get them both this time! Our favourite Google Ads experts from advertising agency Digital Gearbox. Listen now for free: Powered by RedCircle Dive in: [04:56] Google can use AI to track user data. [09:36] Google AI chat box creates ad content. [10:49]…
-
Google Ads Optimising Your Bidding Strategies with Jonny Hyams (episode 136)
Jonny Hyams is the head of client services at Digital Gearbox, driving sales and great ROAS for their clients across Google Ads and other channels. This is a bonus episode because we have so much to cover in Google Ads at the moment. In this special episode, we explore what affects everything on this topic……
-
Google Ads The Changes to Google Keywords Ads in 2023 with Imogen Collins (episode 135)
Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013! Listen now for free: Powered by RedCircle Are Google keyword ads still relevant? Imogen says keyword…
-
Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134)
Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe’s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!! Since 2009 the clients they’ve helped include everyone from Wrangler and L’Occitane to Emma Bridgewater and Harper Collins! Listen now for free: Powered by RedCircle The Role of Audiences in…
-
Google Ads YouTube Ads, the time is now! With Charlotte Sheridan (episode 133)
Charlotte Sheridan is the founder of The Small Biz Expert a digital marketing agency based in London handling both Google and Facebook Ads. Listen now for free: Powered by RedCircle Getting Into the World of Google Ads Prior to starting her own agency, The Small Biz Expert, Charlotte worked on Google Ads for a small…
-
Google Ads Google Shopping Campaigns in 2023 with Nick Trueman (episode 132)
Nick Trueman is the founder of Spec Digital, and host of the Winning with Shopify Podcast. He’s also a true Google Ads geek! Nick is sharing exactly what’s happening on Google Shopping Campaigns – and what you need to know to make them work for you this year. Including Performance Max, Standard Shopping Campaigns, SmartShopping,…
-
Google Ads: Google Shopping Campaigns – what’s working now? (episode 092)
Becky Hopkin runs my favourite Google Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. Listen now for free: Powered by RedCircle Making Your Google Shopping Campaigns Work People get confused when setting up Google Shopping and…
-
Google Ads: Keyword Search Campaigns – what’s working now? (episode 091)
Alex Hogan is head of marketing for PushON a full-service eCommerce agency specialising in Magento, SEO, and Paid Media, so he gets to work across a range of eCommerce brands every day. And he has over 10 years of experience driving eCommerce sales with Google Ads. Listen now for free: Powered by RedCircle Getting Started…
-
Google Ads: Bestselling author Andy Splichal talks “Make Each Click Count” (episode 090)
Andy Splichal is the author of the Make Each Click Count book series, host of the Make Each Click Count Podcast, founder of Make Each Click Count University, AND founder of True Online Presence. An online marketing strategist with over two decades of experience helping companies increase their online presence and profitable revenues. Andy’s just…
-
Google Ads: The Time for Automation is NOW! With Zeze Peters (episode 089)
Zeze Peters is a ROCKET SCIENTIST – no really he is. But he’s spent most of his career working in digital and in 2017 founded Beam.City to simplify advertising, help businesses stop wasting money on un-optimised adverts, and save the time it takes to manage and optimise ad accounts. So if you’ve ever thought that…
-
Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan (episode 088)
Laura Hogan comes highly recommended for her Google Ads skills by the CEO of the UK’s leading Shopify agencies Blend Commerce – thanks for the tip, Adam! Laura is the owner of Sweet Digital a fully remote digital marketing agency and has over a decade of Google Ads experience. Listen now for free: Powered by…
-
New Marketing: YouTube Ads for eCommerce – should you be testing them? (episode 061)
Shash Singh is the founder of paid traffic agency Linx Digital. Via Linx he and his team have spent the last six years helping eCommerce brands find high ROI ad strategies. Pivoting from platform to platform, and strategy to strategy to find the best results. Listen now for free: Powered by RedCircle How Shash Got…
-
Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert (episode 048)
Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running, so we’re very lucky to have him here sharing the latest tips and tricks for…
-
Google Ads: Shopping Campaigns – the latest tactics for success with Richard Hill (episode 047)
In one way or another Richard’s been in digital marketing and eCommerce since 1999, working in a range of sectors, and helping retailers in a wide variety of ways. He’s now best known in the eCommerce space as the CEO & Founder of the eCommerce Marketing Agency eComOne.
-
Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin (episode 046)
Becky is the Owner & Managing Director of Digital Gearbox, a specialist pay-per-click agency originally founded and set up by none other than me! So yes, I know just how brilliant Becky is at Google Ads. Becky’s been in digital marketing and eCommerce for over a decade and has spent the last 8 of those…
-
Google Ads: How to get started with Mike Rhodes author of the number 1 Google Ads book (episode 045)
Mike is the co-author of the world’s best-selling Google Ads book – “The Ultimate Guide to Google Ads”, now in it’s 6 the edition, and which if you don’t have it on the bookshelf, or on your kindle – you can’t really call yourself a Google Ads expert in my opinion… He’s also the CEO…
-
Advertising: Google Shopping Campaign Tips with Mark Hammersley (episode 015)
Mark is one half of the awesome Hammersley Brothers, CMO of the award winning eCommerce growth specialists smart ebusiness and author of the excellent book ‘The Business Owner’s Guide to Google Shopping’. Which is exactly what he’s here to talk about today.