Google Ads Expert Podcast Episodes
We’re kicking off 2023 with everything you need to know about how Google Ads is changing, and how you can make the most of those changes.
You’ve heard loads about the changes on Facebook Ads – but just as much has changed on Google Ads, and this is your easiest way to get up to speed.
We’ve covered all the key topics Audiences, Keywords, Ad types, Bidding Strategies and of course, Google Shopping Campaigns – for these latest updates listen to episodes 132 to 136.
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Listen to our Google Ads Experts on the Podcast:
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AI Use Cases: Automating Ads and Improving Your Campaigns Using AI with Komal Singh, 4XDigital AI (episode 238)
Komal Singh is the co-founder of 4XDigital AI, an automated advertising solution that helps you create, launch, and manage campaigns across multiple ad channels – including Meta, Google, Amazon, TikTok, Pinterest, eBay and more. Listen now for free: Dive in: [04:36] Focusing on small business marketing alleviates founders. [06:22] Small sellers face bandwidth and expertise challenges. [10:47]…
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Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch (episode 228)
Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency. Listen now for free: Dive in: [07:54] Google Ads changes driven by new privacy legislations. [09:53] Cookie consent tools integrate with Google’s…
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Attribution: How First-Party Cookies Grow your Email and Advertising Sales with Yiqi Wu, Aimerce (episode 225)
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. Listen now for free: Dive in: [04:48] Left big tech to help small businesses. [08:50] Collect our own data for powerful marketing. [10:49] Enabling a domain-specific, non-shared cookie. [13:29] More…
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Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox (episode 208)
Becky Hopkin and Jonny Hyams have both been on the show before – and we get them both this time! Our favourite Google Ads experts from advertising agency Digital Gearbox. Listen now for free: Dive in: [04:56] Google can use AI to track user data. [09:36] Google AI chat box creates ad content. [10:49] Search ads now…
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Google Ads Optimising Your Bidding Strategies with Jonny Hyams (episode 136)
Jonny Hyams is the head of client services at Digital Gearbox, driving sales and great ROAS for their clients across Google Ads and other channels. This is a bonus episode because we have so much to cover in Google Ads at the moment. In this special episode, we explore what affects everything on this topic……
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Google Ads The Changes to Google Keywords Ads in 2023 with Imogen Collins (episode 135)
Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013! Listen now for free: Are Google keyword ads still relevant? Imogen says keyword ads are still…
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Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134)
Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe’s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!! Since 2009 the clients they’ve helped include everyone from Wrangler and L’Occitane to Emma Bridgewater and Harper Collins! Listen now for free: The Role of Audiences in Improving Your Google…
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Google Ads YouTube Ads, the time is now! With Charlotte Sheridan (episode 133)
Charlotte Sheridan is the founder of The Small Biz Expert a digital marketing agency based in London handling both Google and Facebook Ads. Listen now for free: Getting Into the World of Google Ads Prior to starting her own agency, The Small Biz Expert, Charlotte worked on Google Ads for a small business. She learned…
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Google Ads Google Shopping Campaigns in 2023 with Nick Trueman (episode 132)
Nick Trueman is the founder of Spec Digital, and host of the Winning with Shopify Podcast. He’s also a true Google Ads geek! Nick is sharing exactly what’s happening on Google Shopping Campaigns – and what you need to know to make them work for you this year. Including Performance Max, Standard Shopping Campaigns, SmartShopping,…
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Google Ads: Google Shopping Campaigns – what’s working now? (episode 092)
Becky runs my favourite Google Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit.
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Google Ads: Keyword Search Campaigns – what’s working now? (episode 091)
Alex is head of marketing for PushON a full-service eCommerce agency specialising in Magento, SEO, and Paid Media, so he gets to work across a range of eCommerce brands every day. And he has over 10 years of experience driving eCommerce sales with Google Ads.
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Google Ads: Bestselling author Andy Splichal talks “Make Each Click Count” (episode 090)
Andy is the author of the Make Each Click Count book series, host of the Make Each Click Count Podcast, founder of Make Each Click Count University, AND founder of True Online Presence. An online marketing strategist with over two decades of experience helping companies increase their online presence and profitable revenues. Andy’s just re-released…
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Google Ads: The Time for Automation is NOW! With Zeze Peters (episode 089)
Zeze is a ROCKET SCIENTIST – no really he is. But he’s spent most of his career working in digital and in 2017 founded Beam.City to simplify advertising, help businesses stop wasting money on un-optimised adverts, and save the time it takes to manage and optimise ad accounts. So if you’ve ever thought that running…
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Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan (episode 088)
Laura comes highly recommended for her Google Ads skills by the CEO of the UK’s leading Shopify agencies Blend Commerce – thanks for the tip, Adam! Laura is the owner of Sweet Digital a fully remote digital marketing agency and has over a decade of Google Ads experience.
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New Marketing: YouTube Ads for eCommerce – should you be testing them? (episode 061)
Shash is the founder of paid traffic agency Linx Digital. Via Linx he and his team have spent the last six years helping eCommerce brands find high ROI ad strategies. Pivoting from platform to platform, and strategy to strategy to find the best results.
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Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert (episode 048)
Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running, so we’re very lucky to have him here sharing the latest tips and tricks for…
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Google Ads: Shopping Campaigns – the latest tactics for success with Richard Hill (episode 047)
In one way or another Richard’s been in digital marketing and eCommerce since 1999, working in a range of sectors, and helping retailers in a wide variety of ways. He’s now best known in the eCommerce space as the CEO & Founder of the eCommerce Marketing Agency eComOne.
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Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin (episode 046)
Becky is the Owner & Managing Director of Digital Gearbox, a specialist pay-per-click agency originally founded and set up by none other than me! So yes, I know just how brilliant Becky is at Google Ads. Becky’s been in digital marketing and eCommerce for over a decade and has spent the last 8 of those…
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Google Ads: How to get started with Mike Rhodes author of the number 1 Google Ads book (episode 045)
Mike is the co-author of the world’s best-selling Google Ads book – “The Ultimate Guide to Google Ads”, now in it’s 6 the edition, and which if you don’t have it on the bookshelf, or on your kindle – you can’t really call yourself a Google Ads expert in my opinion… He’s also the CEO…
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Advertising: Google Shopping Campaign Tips with Mark Hammersley (episode 015)
Mark is one half of the awesome Hammersley Brothers, CMO of the award winning eCommerce growth specialists smart ebusiness and author of the excellent book ‘The Business Owner’s Guide to Google Shopping’. Which is exactly what he’s here to talk about today.
