Google Ads Expert Podcast Episodes
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Listen to our Google Ads Experts on the Podcast:
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092 Google Ads: Google Shopping Campaigns – what’s working now?
Becky runs my favourite Google Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit.
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091 Google Ads: Keyword Search Campaigns – what’s working now?
Alex is head of marketing for PushON a full-service eCommerce agency specialising in Magento, SEO, and Paid Media, so he gets to work across a range of eCommerce brands every day. And he has over 10 years of experience driving eCommerce sales with Google Ads.
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090 Google Ads: Bestselling author Andy Splichal talks “Make Each Click Count”
Andy is the author of the Make Each Click Count book series, host of the Make Each Click Count Podcast, founder of Make Each Click Count University, AND founder of True Online Presence. An online marketing strategist with over two decades of experience helping companies increase their online presence and profitable revenues. Andy’s just re-released […]
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089 Google Ads: The Time for Automation is NOW! With Zeze Peters
Zeze is a ROCKET SCIENTIST – no really he is. But he’s spent most of his career working in digital and in 2017 founded Beam.City to simplify advertising, help businesses stop wasting money on un-optimised adverts, and save the time it takes to manage and optimise ad accounts. So if you’ve ever thought that running […]
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088 Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan
Laura comes highly recommended for her Google Ads skills by the CEO of the UK’s leading Shopify agencies Blend Commerce – thanks for the tip, Adam! Laura is the owner of Sweet Digital a fully remote digital marketing agency and has over a decade of Google Ads experience.
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061 New Marketing: YouTube Ads for eCommerce – should you be testing them?
Shash is the founder of paid traffic agency Linx Digital. Via Linx he and his team have spent the last six years helping eCommerce brands find high ROI ad strategies. Pivoting from platform to platform, and strategy to strategy to find the best results.
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048 Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert
Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running, so we’re very lucky to have him here sharing the latest tips and tricks for […]
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047 Google Ads: Shopping Campaigns – the latest tactics for success with Richard Hill
In one way or another Richard’s been in digital marketing and eCommerce since 1999, working in a range of sectors, and helping retailers in a wide variety of ways. He’s now best known in the eCommerce space as the CEO & Founder of the eCommerce Marketing Agency eComOne.
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046 Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin
Becky is the Owner & Managing Director of Digital Gearbox, a specialist pay-per-click agency originally founded and set up by none other than me! So yes, I know just how brilliant Becky is at Google Ads. Becky’s been in digital marketing and eCommerce for over a decade and has spent the last 8 of those […]
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045: Google Ads: How to get started with Mike Rhodes author of the number 1 Google Ads book
Mike is the co-author of the world’s best-selling Google Ads book – “The Ultimate Guide to Google Ads”, now in it’s 6 the edition, and which if you don’t have it on the bookshelf, or on your kindle – you can’t really call yourself a Google Ads expert in my opinion… He’s also the CEO […]
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015 Advertising: Google Shopping Campaign Tips with Mark Hammersley
Mark is one half of the awesome Hammersley Brothers, CMO of the award winning eCommerce growth specialists smart ebusiness and author of the excellent book ‘The Business Owner’s Guide to Google Shopping’. Which is exactly what he’s here to talk about today.
Watch the replay of our 2022 Google Ads Expert Q&A Webinar
Panellists:
- Becky Hopkin, Digital Gearbox >> Find out more at https://digitalgearbox.co.uk/
- Zeze Peters, Beam.city >> Get a demo at www.beam.city/dna
- Laura Hogan, Sweet Digital >> Find out more at www.sweetdigital.co.uk/
- Andy Splichal, Make Each Click Count >> New book! “Make Each Click Count T.O.P. Guide To Success Using Google Ads” is available on Amazon or www.makeeachclickcount.com
Questions covered:
- With the impending recession – what one thing would you do in a retailers Google Ads account?
- GA4 – what do we need to know / do?
- What’s your favourite Google Ads automation?
- Your Top Tip for Google Ads Q4 success preparation
Watch the replay of our Google Ads Expert Q&A Webinar:
Panellists:
- Becky Hopkin, Digital Gearbox
- Henry Gill, eComOne
- Justin Seibert, DOM
Useful Links:
- Becky’s offering – Free PPC Consultation
- Justin’s offering – Let us audit your website’s SEO and digital ads for FREE!
- Henry’s offering – Free Webinar “Maximising Your Google Shopping Revenue the 80:20 for 2021”
Questions covered:
- 5:53 – Do brand ads erode organic search, are we paying for something we could already access anyway?
- 9:22 – How do we stop brand terms from ending up in our other activity?
- 10:51 – Is there an argument for using RLSA to take a different brand ad approach in front of different audiences?
- 15:29 – Any tips for expanding campaigns across to non-English regions. How do we approach incoming sales from other countries with Google Ads?
- 22:00 – How do you get started with Google Ads?
- 27:27 – For a beginner, which of the bids is best to start with?
- 33:14 – Any tips to optimize Google Shopping Campaigns to reduce conversion costs?
- 45:30 – What are the absolute “No Brainers” you’ve got to get into a custom label?
- 49:04 – Are there any successful strategies with CSS usage in running accounts?
