Organic Social Media That Builds Brands and Drives Sales

You don’t need a massive ad budget to succeed on social media. Learn how brands build engaged communities and drive real sales through strategic organic social media marketing.

Social media feels like a full-time job for most business owners. You post content, hoping people see it and maybe get a few likes, but you’re not sure if it’s actually helping your business grow. Meanwhile, you see other brands with millions of engaged followers and wonder what they’re doing differently.

The truth is that successful organic social media isn’t about posting more – it’s about posting strategically. The brands that build real communities and drive sales through social media have systems for creating content that resonates, strategies for growing their audience organically, and methods for turning social media followers into customers.

However, each platform is distinct, and what works on Instagram may not be effective on TikTok or LinkedIn. You need platform-specific strategies that match how people use each social network and what they expect to see there.

These podcast episodes feature social media experts and brand owners who’ve built successful organic social media presences, sharing the content strategies, growth tactics, and conversion methods that actually work in today’s social media landscape.

Organic social strategies:

• Content planning and creation systems that consistently produce engaging posts
• Platform-specific strategy for Instagram, TikTok, Facebook, LinkedIn, and emerging platforms
• Community-building approaches that turn followers into brand advocates
• User-generated content strategies that scale your content creation efforts
• Engagement tactics that build genuine relationships with your audience
• Hashtag and discovery strategies that help new people find your content
• Story and live content approaches that create intimate connections with followers
• Social media analytics that show which content drives actual business results
• Influencer collaboration strategies for brands with smaller budgets
• Integration techniques that connect social media with your other marketing channels

Why organic social still matters: While paid social gets more expensive and competitive, organic social media remains one of the best ways to build brand awareness, demonstrate your expertise, and create emotional connections with customers. These episodes show you how to make organic social a valuable part of your marketing strategy.

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Listen to our Organic Social Media Experts on the Podcast:

Organic Social Media Q&A Webinar 2020

With Dan Gingiss and Matt Edmondson

Questions and topics covered:

• 8:47 – what percentage on Social Media effort and spend should be your own content and what percentage on getting other people to talk about you on social media?
• 15:47 – What would be the best way to start your own social media
• 23:10 – Is there any point in any ecommerce business working on LinkedIn?
• 28:07 – Is there are right time to send our social media posts?
• 31:51 – Are there different approaches when targeting a different country/continent?
• 41:30 – What scheduling tools do you actually use?
• 45:28 – How is it possible that Americans and British pronounced S-C-H-E-D-U-L-E so differently but got it completely right? (we digress!)
• 47:22 – For those already up and running with social media, what’s the one thing that we should be testing in the next few months?

Key social media resources mentioned:

• Matt’s podcast
• Dan’s podcast

Social media scheduling tools

• Lately
• Missinglettr
• Tailwind
• Metricool

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