Marketing Attribution & eCommerce Analytics Expert Podcast Episodes
It’s time to get back into marketing attribution in this mini-series.
Along with… privacy and analytics… because how can you separate those 3??
Something it’s very easy to get obsessed/confused/annoyed with, spend a lot of time and money on, and never get anywhere with.
We’ve got 4 brand new episodes with attribution and privacy experts each with their own approach.
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Listen to our Marketing Attribution Experts on the Podcast:
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Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch (episode 228)
Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency. Listen now for free: Dive in: [07:54] Google Ads changes driven by new privacy legislations. [09:53] Cookie consent tools integrate with Google’s…
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Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze (episode 227)
Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data. Listen now for free: Dive in: [06:50] Transparent data practices build customer trust and retention. [14:50] Maintaining accurate marketing lists is daily hassle. [19:18] Shift from…
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Attribution: Revamping Your Attribution Strategy with Luke Carthy (episode 226)
Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spend the summer helping me…
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Attribution: How First-Party Cookies Grow your Email and Advertising Sales with Yiqi Wu, Aimerce (episode 225)
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. Listen now for free: Dive in: [04:48] Left big tech to help small businesses. [08:50] Collect our own data for powerful marketing. [10:49] Enabling a domain-specific, non-shared cookie. [13:29] More…
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Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs (episode 224)
JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data. Listen now for free: Dive in: [06:44] Effective measurement improves strategy and efficiency consistently. [10:16] Data aggregation is essential for comprehensive performance reports. [15:22] Brands need simplified tech, visibility into individual outcomes. [16:56] Unified, accurate analytics are essential…
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10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management (episode 223)
Welcome to this year’s Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, but each one is coming from a different perspective, and if I were going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. Listen now for…
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Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida (episode 214)
Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! Listen now for free: Dive in: [04:29] Tracking marketing impact through direct and indirect means. [08:53] Traditional marketing measurement…
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Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf (episode 210)
Wesley Hartley is the Chief Revenue Officer at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click-through to purchase. Listen now for free: Dive in: [05:23] Data smart brands win in evolving industry. [07:57] Brands struggle, need to understand profitability. [10:37] Maximizing margins…
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Peak Season Updates: How to create an Analytics Strategy with Manuel Montanari, Mapp Digital (episode 168)
Manuel Montanari has over 23 years of experience managing digital analytics projects for publishers, broadcasters, and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years. Listen now for free: Dive in: [05:57] Analytics strategy vital for making informed decisions.[09:15] Clear strategy simplifies workload and frees time.[12:22] The…
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Attribution: AI Media Buying with Rabah Rahil (episode 140)
In today’s episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creativity for your Shopify store in one place, and currently sits across…
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Attribution: The Art and Science of Testing with Jo Davis (episode 139)
Jo Davis is the COO at Sweet Analytics, an analytics suite where you can bring all your data together to get a single customer view, and benchmark against the industry. Prior to joining Sweet Analytics Jo spent 18 years working at big name retailers in the UK across the fashion and furniture sectors. Listen now…
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Attribution: Is GA4 all you need? with Jill Quick (episode 138)
Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need? Listen now for free: Creating…
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Attribution: Customer Journey Based Attribution with Jo Young (episode 137)
Today we are joined by Marketing Attribution Expert Jo Young. Jo is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! Listen now for free: Getting Into Marketing Attribution Jo…
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Q4 Updates: The Only Google Analytics 4 Advice you need with Dan Coleman (episode 111)
Dan Coleman is a Google Analytics specialist and Ecommerce Wizard He’s accredited by both the Chartered Institute of Marketing AND the Institute of the Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath…
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Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy (episode 030)
Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics setups to…
Panellists:
- Jo Young, UniFida – Check out UniFida’s attribution FAQs or ask your own
- Jill Quick, The Coloring In Department – Use the free GA4 Migration Plan to help you get started or to check your setup
- Oliver Spark, Sweet Analytics – Book a Demo
Questions:
- 10.12 Are Affiliates ever worth it?
- 16.00 How to set your time windows for each channel?
- 30.36 is this the year for Marketing Attribtuion?
- 37.00 The one thing we should put on our to-do list in 2023
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