Marketing Attribution & eCommerce Analytics Expert Podcast Episodes

We’re exploring the concept of marketing attribution in this mini-series.

Something it’s very easy to get obsessed/confused/annoyed with, spend a lot of time and money on, and never get anywhere with.

So we’ve put together episodes with 4 marketing attribution experts each with their own approach to attribution. (plus a few previous episodes we think you’ll find helpful!)

The aim… to help you work out:

  • Is Marketing Attribution something we should be adding to our marketing activity?
  • And if so how do you do it well?

Marketing Attribution Expert Podcast Episodes

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Listen to our Marketing Attribution Experts on the Podcast:

  • Peak Season Updates: How to create an Analytics Strategy with Manuel Montanari, Mapp Digital (episode 168)

    Manuel Montanari has over 23 years of experience managing digital analytics projects for publishers, broadcasters, and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years. Listen now for free: Dive in: [05:57] Analytics strategy vital for making informed decisions.[09:15] Clear strategy simplifies workload and frees time.[12:22] The…

  • Attribution: AI Media Buying with Rabah Rahil (episode 140)

    In today’s episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creativity for your Shopify store in one place, and currently sits across…

  • Attribution: The Art and Science of Testing with Jo Davis (episode 139)

    Jo Davis is the COO at Sweet Analytics, an analytics suite where you can bring all your data together to get a single customer view, and benchmark against the industry. Prior to joining Sweet Analytics Jo spent 18 years working at big name retailers in the UK across the fashion and furniture sectors. Listen now…

  • Attribution: Is GA4 all you need? with Jill Quick (episode 138)

    Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need? Listen now for free: Creating…

  • Attribution: Customer Journey Based Attribution with Jo Young (episode 137)

    Today we are joined by Marketing Attribution Expert Jo Young. Jo is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! Listen now for free: Getting Into Marketing Attribution Jo…

  • Q4 Updates: The Only Google Analytics 4 Advice you need with Dan Coleman (episode 111)

    Dan Coleman is a Google Analytics specialist and Ecommerce Wizard He’s accredited by both the Chartered Institute of Marketing AND the Institute of the Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath…

  • Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy (episode 030)

    Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics setups to…

Watch the Replay of our Marketing Attribution Q&A Session:



  • 10.12 Are Affiliates ever worth it?
  • 16.00 How to set your time windows for each channel?
  • 30.36 is this the year for Marketing Attribtuion?
  • 37.00 The one thing we should put on our to-do list in 2023

Sponsored by:

Triple Whale

Transform Your Data Into Growth

Triple Whale is the Smart Data Platform.

Manage analytics, attribution, and creative for your Shopify store in one place.

Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.

Find out more and book a demo here