Content Marketing: How to drive interaction and accelerate trust with Omar Zenhom (episode 128)
by April Buencamino-dyOmar Zenhom has helped over 120,000 listeners to start, grow and scale their businesses with his “The $100 MBA Show” podcast. One of his first businesses was an eCommerce brand, AND he’s the co-founder and CEO of the successful webinar platform Webinar Ninja.
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About Omar: Shifting from Teaching to Content Marketing
Omar was previously a teacher at both the high school and university levels. He started his first online business on eBay back in 2002, but eventually moved to blogging and creating content.
He says it was because of his background and his love for sharing information and teaching that he got into writing blogs. He has always believed that the mother of all skills is communication, and if you know how to communicate, you can teach, sell, or educate consumers on the products they’re buying.
He was trained to be a teacher, except that now, he’s using his skills not in the classroom but on the internet.
Get Interactive to Build Maximum Trust and Retain Customers
Regardless of what you’re selling, brand affinity is going to be a key factor in the next ten years. You achieve this by building trust with your consumers. And Omar says to build trust, you need to interact and engage, and really connect with your audience.
Omar mentions there are different levels of interaction, such as social media, blogs, and video, where you can engage through comments. But if you’re going for the ultimate, Omar’s suggestion is to go live the way QVC has been doing for so many years.
Interacting with your audience will allow you to build trust and community so you become top-of-mind when the time comes for them to make a purchase and over time, be the brand they’re loyal to.
Webinar Tips
Work with partners and create partner webinars.
Find a partner who will be able to help you display your product’s features and benefits, and who will also benefit from the exposure from being on the webinar.
Building Community
Communities allow your customers to interact with you and with each other, and for Omar, they can also be great avenues for research and development because you get to hear what your customers love or dislike about your product.
There are different apps you can use to create communities and forums, and you can even start out with Facebook groups. The important thing is that you provide a space for your audience to meet other customers and engage with each other.
Insider Tips
If we’ve inspired someone to take their first step with content marketing – what do they need to know to give themselves the best chance of success?
Commit to one year of doing consistent repetitions of whatever content you produce.
The goal here is for you to get better at content creation, and you’ll also definitely learn more about yourself.
Once you’ve started of course you’ve got to ‘keep optimising’! So what’s your favourite way to improve content marketing performance?
Analyze what you’ve done in the past. Go through the content you created before and you’re going to find you’ll have a lot of takeaways.
Find out if you’ve gotten better at what you’re doing and if the content you produce is also getting better so you’ll know where you can optimise.
If someone listening wants to learn more about content marketing is there one cheap/free resource you’d recommend?
Omar recommends his own podcast, The $100 MBA Show.
Every day, 5 days a week, Omar shares business lessons and tips on topics such as content marketing, marketing on a budget, and even creating new revenue streams.
Crystal ball time – what’s coming up in the next 6-12 months that we should be getting ready for in content marketing?
For Omar, it’s live training and courses.
At WebinarNinja, they will be releasing a tool within the product that will allow people to run conferences and other events, and even sell tickets, all in one place.
Interview Links
Omar on Social media:
Sponsored by…
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