10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management (episode 223)
by Chloe ThomasWelcome to this year’s Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, but each one is coming from a different perspective, and if I were going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed.

Listen now for free:
Dive in:
[04:23] Optimize customer journey for effective Black Friday.
[06:53] Fix conversion tracking and analytics for Q4.
[09:54] Enhance data tracking to recover lost sales.
[14:02] Ensure timely, warranted exposure for Black Friday.
[16:50] Use giveaways to boost newsletter subscriptions efficiently.
[20:18] Test creatives and audiences early for Black Friday.
[25:42] Optimize marketing based on stock levels and trends.
Amy Hind, Launch
- Conduct thorough customer research early. Understand your customers’ motivations, behaviors, and pain points to create a tailored acquisition journey.
- Optimise the entire conversion journey. Ensure a seamless experience from ads to checkout, minimizing friction and maximizing conversions.
- Experiment and iterate. Continuously test and refine your ads, website, and conversion journey to optimise performance leading up to Black Friday.
- Listen to Jaye Cowle from Launch on the 500th episode of our sister podcast, eCommerce MasterPlan
- Check out Launch
- Amy on LinkedIn
Gilbert Corrales, Leaf
- Prioritize signal audit and enhancement:
- Ensure accurate conversion tracking and analytics.
- Optimise data quality.
- Comply with regulations.
- Regularly audit and optimize apps.
Yiqi Wu, Aimerce
- Enhance data tracking for improved performance and email marketing.
- Go beyond Shopify Meta CAPI. Use advanced tracking solutions to enrich visitor data and improve algorithm performance for better ROAS.
James Cowie, SHOPLINE
- Be prepared for all scenarios:
- Test promo codes and promotions.
- Validate inventory and load testing.
- Prepare customer support.
- Enjoy the process.
- Listen to Anita Kulkarni from SHOPLINE give her tip for 2024 eCommerce success
- Check out SHOPLINE
- James on LinkedIn
Graham Murray, Genie Goals
- Optimize affiliate marketing for Black Friday success:
- Book exposure early.
- Analyze historical data to identify effective channels.
- Spread out affiliate activity.
- Listen to Rachel Said from Genie Goals discuss affiliate marketing strategies
- Check out Genie Goals
- Graham on LinkedIn
Gisela Benini, Genie Goals
- Leverage giveaways and early access for increased conversions.
- Offer early access to Black Friday deals.
- Use clear and compelling visuals and messaging to highlight your Black Friday promotions.
- We recently ran one of these for our Episode 500 celebrations on the eCommerce MasterPlan Podcast – using a lovely little piece of simple tech called King Sumo – cost us $49 and about 1 hour to set up… plus there’s a free version
- Check out Genie Goals
- Gisela on LinkedIn
Becky Herbert, Launch
- Test creatives and audience segments early to determine what resonates best with your customers.
- Explore various campaign structures to find the most effective approach for your business.
Brad Houldsworth, Remarkable
- Offer unique discounts. Provide exclusive discounts for online and in-store shoppers to incentivize purchases in both channels.
- Listen to Brad’s episode with Matt Henton of Moss on SEO
- Check out Remarkable Commerce
- Brad on LinkedIn
Jodie Guichard, Brightpearl by Sage
- Stay ahead of consumer trends and avoid stockouts or surplus inventory.
- Leverage analytics. Analyze marketing and sales data to optimize campaigns and stock levels.
- Adjust prices based on real-time demand to capitalize on sales opportunities.
- Listen to Jodie and other experts talk about their Top Tips for Tech Stack Optimisation
- Check out Brightpearl
- Jodie on LinkedIn
Noah Tucker, Social Snowball
- Provide increased commissions to affiliates to incentivize promotions during Black Friday.
- Ensure affiliate codes are compatible with your Black Friday sale to prevent attribution issues.
- Utilize post-purchase messaging to encourage new customers to become affiliates and generate additional sales.
- Listen to Noah talk more about affiliate marketing in episode 219
- Check out Social Snowball
- Noah on LinkedIn
Do you need more help in preparing for the holiday season?
- Listen to Keep Optimising’s episodes on Peak Season Updates
- Check out last year’s Black Friday episode for more brilliant advice
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