Content Marketing Expert Podcast Episodes
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Listen to our Content Marketing Experts on the Podcast:
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Peak Season Updates: How to use Generative AI to create better content with Jon Ricketts, Writerly and EKOM (episode 170)
Jon Ricketts is a serial SaaS founder with a focus on the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content…
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SEO: The Zero Waste 101 of Content Marketing with Krissie Claire (episode 146)
Krissie Claire is the CMO and founder at Kollectify, the zero-waste digital marketing agency for Shopify Businesses. Today we explore SEO from a planet-first perspective, and how it can fit with better SEO performances. Enjoy this conversation with Krissie as she shares some fascinating insights into the carbon footprint of our content marketing. Listen now…
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Content Marketing: Creating the perfect Blog Creation Checklist to deliver the blogs that convert (episode 131)
Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high-performing content marketing. Sarah gets to work across a number of industries including both B2B and B2C eCommerce. Listen now for free: The Importance of Blog Content on Your eCommerce Site When your blog content…
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Content Marketing: Using Podcast Guesting to grow brand awareness and connection (episode 130)
Noémi Beres AND Gabor Kazai are the founders and owners at Podcast Connections, a podcast booking agency who specialises in helping their clients get on the right podcasts to grow their brand awareness, generate engagement and (of course) acquire more customers. Listen now for free: About Noémi and Gabor Prior to having a podcast booking…
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Content Marketing Big Picture Content Marketing – what’s next? with Ian Leslie (episode 129)
Ian Leslie is the Editor in Chief at Bank Notes, the media arm of creator marketing platform #paid. With deep experience in both eCommerce AND Content marketing – we’re exploring the big strategic shifts to identify what’s working now. Listen now for free: Getting Into the World of Content Ian took up journalism in school…
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Customer Experience on your website by improving your copy (episode 125)
Alice Brown is the chief fish tickler at Alice Writes Copy – yes she’s a copywriter specialising in balancing the rational with the emotional to fix the holes in your customer journey. AND a nominee for this year’s Entrepreneur of the Year in the Women’s Awards. Listen now for free: Doing the Research for Your…
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Content Marketing: Interactive Content, TikTok, and the Attention Economy (episode 079)
We’re ending the year with a marketing-heavy hitter…. Marcus Foley is a co-founder at Tommy who works with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumer’s attention. Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb…
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Content Marketing: UGC Masterclass in Customer Reviews (episode 078)
Tomasz is CEO at Opinew, a Shopify review app, recently a Shopify Staff Pick! Tomasz founded Opinew 6 years ago to make it easier to BOTH collect reviews, AND use them to improve conversion rates, and create more customer-focused marketing.
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Content Marketing: Purpose Driven Marketing – How do you shout with confidence? (episode 077)
Maria is an award-winning marketing consultant who helps purpose-driven businesses achieve growth and revenue with better marketing strategies and impactful content. She has almost 10 years of experience in marketing and communications roles across a variety of sectors including media, non-profit, B2B multinational, and travel. Maria is passionate about working with brands that value people…
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Content Marketing: Video Marketing with bestselling author Jon Mowat (episode 076)
Jon started his career directing award-winning TV at the BBC, and since 2005 has been helping brands leverage the power of video marketing via his agency Hurricane. He’s also the bestselling author of “Video Marketing” which is all about creating engaging video campaigns to drive brand growth and sales, now in it’s second edition, and…
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Content Marketing: Crafting Product Pages that Convert (episode 075)
Emma has been crafting the copy that turns browsers into buyers since 2014. At her agency ‘Marketing by Emma’ they help eCommerce brands by creating the perfect copy at every (and any point) that copy is required. With a particularly impressive track record in the product page.
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Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas (episode 031)
In this episode our host Chloe Thomas is taking over to take you through how to work storytelling into your marketing in order to speed up time to purchase, increase likelihood of purchase, and increase repeat purchases and referrals. You’ll learn about how to create your story, the types of stories that work, and how…
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Content Marketing: User Generated Content how make it work for you with Joanna Steele (episode 027)
Joanna Steele is The UGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Until Feb 2020 she was the Senior Reviews and Customer Generated Content Manager at Argos (one of the UK’s leading high street retailers and the 3rd most visited website in the UK…
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Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs (episode 026)
Shayne is Head of Marketing at 99designs. Shayne’s been in marketing for over 15 years, and has the perfect marketing aptitude list – a touch of nerd, a sprinkling of creativity, and a dusting of mathematician! So as well as knowing how the numbers need to stack up – he’s also very well versed in…
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Content Marketing: What does a modern PR strategy look like? with Mark Hook (episode 025)
Mark is the Global Director of PR and Communications at Digital Operations Solutions supplier Brightpearl. He’s been in PR for over 10 years working for content sites, hospitals, at a PR agency and as Global PR Lead at eCommerce Retailer Lovehoney. It’s fair to say that Mark knows PR inside out!
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Content Marketing: Outreach and Digital PR tips with Spark Toro’s Rand Fishkin (episode 024)
Back in 2003 Rand co-founded what has become one of the pillars of SEO knowledge sharing, and an awesome software tool set – yes I’m talking about Moz. Now he’s busy with a new software tool, SparkToro a market research and audience intelligence tool – that means it shows you what publications and people influence…
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Content Marketing: Blogging – how to make it work for you with Fynn Glover of Matcha (episode 023)
Since 2011 Fynn has been helping business to tell their story. Most recently that’s led to him founding Matcha – a blog system developed specifically for DTC and eCommerce businesses.
