Content Marketing Expert Podcast Episodes
In a world where you need your brand to stand out, and where connection and storytelling are increasingly important – Content Marketing is a crucial part of any eCommerce growth strategy.
But what does that mean now?
Is it blogging? Or guest blogging?
Is it video or audio?
Is it putting your founder out there for PR?
Just what is content marketing about these days?
We take a wide view to help you explore what’s out there and what others are succeeding with.
Enjoy!
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Listen to our Content Marketing Experts on the Podcast:
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AI Use Cases: How to Build Effective Customer Avatars Using AI with Sara Bodner (episode 237)
Sara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites. Listen now for free: Dive in: [04:15] Creating, sharing, and refining content using AI. [07:50] AI helps understand users, systemize insights efficiently. [12:22] Research, analyze reviews for authentic customer language. [15:03] Start with…
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AI Use Cases: How AI-Optimised Product Descriptions Can Boost Conversions with Thomas Ryan, Descriptomizer (episode 235)
Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s. Listen now for free: Dive in: [05:23] Improving AI for better product descriptions. [09:25] Start with clear direction; quality…
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Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly (episode 233)
Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice…
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Content Marketing: Using Wikipedia to Build Your Brand with Bill Beutler, Beutler Ink (episode 232)
Bill Beutler is the President at Beutler Ink–a creative PR agency focused on enhancing the online presence of established and emerging brands by improving information on Wikipedia and creating compelling digital content. Listen now for free: Dive in: [04:42] Started Wikipedia-focused business, quit job in 2010. [06:01] Ideal client is not from any particular industry. [08:19] Wikipedia…
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Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab (episode 231)
Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you. Listen now for free: Dive in: [05:18} eCommerce content has short shelf life challenges. [08:09] Create content pillars based on key topics. [13:19] Understand audience motivations for…
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Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3 (episode 230)
Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years. Listen now for free: Dive in: [06:14] Mapping on-site content to customer journey. [08:37] User journey encompasses emotional journey with brand. [10:27] Understanding customers ensures effective content creation journey. [15:23]…
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Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy (episode 229)
James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit. Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai. Listen now…
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Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast (episode 222)
Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles. Listen now for free: Dive in: [09:00] SEO hasn’t changed much, just more info. [10:37] GDPR regulations in Europe caused legal challenges.[16:14] Website ads frustration…
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TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School (episode 217)
Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping and is now helping 100s of influencers, experts, celebrities,…
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SEO: How to Craft Unique and Helpful Content for eCommerce Success with Carolyn Shelby, Yoast (episode 198)
Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital’s brands. Listen now for free: Dive in: …
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Storytelling: How to Create Captivating Product Stories with Aimee Lopez, Copy Unleashed (episode 193)
Aimée López is a senior copywriter and strategist helping global brands get the most impact from their copy. From in-store signage to SEO and whole cross-channel brand campaigns. Aimée’s agency Copy Unleashed has delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her pitch to be on…
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Storytelling: Embedding Storytelling Throughout the Customer Journey for Great Customer Experience with Ben Afia (episode 191)
Ben Afia is a customer communications expert for the FTSE100. Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots. Listen now for free: Dive in: [03:35] Ben shares his storytelling…
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Content: Optimising User-Generated Content for eCommerce Marketing Success with Jameela Ghann, Fera (episode 184)
Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms. Listen now for free: Dive in: [03:09] Why should brands care about UGC?[05:28] Video…
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Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA (episode 183)
Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage! Listen now for free: Dive in: [02:00] Sophie’s journey into content marketing and social commerce.[04:41] How LiSA was…
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Content: The Intersection of Behavioural Science and eCommerce Strategies with Dr. Thilo Pfrang, Behamics (episode 182)
Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage behavioural science to improve our relationships with our customers. And via Behamics, he’s providing a tool to help us use all of this (plus AI) to improve net revenue via reduced…
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Content: Bringing Generative AI into your Blogging Process with Katrina McKinnon, CopySmiths.com (episode 181)
Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articles and generated millions of views to drive brand awareness and customer engagement. Listen now for free: Dive in: [07:14] Blogging is more challenging, but still possible.[13:40] AI used for idea generation,…
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Peak Season Updates: How to use Generative AI to create better content with Jon Ricketts, Writerly and EKOM (episode 170)
Jon Ricketts is a serial SaaS founder with a focus on the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content…
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SEO: The Zero Waste 101 of Content Marketing with Krissie Claire (episode 146)
Krissie Claire is the CMO and founder at Kollectify, the zero-waste digital marketing agency for Shopify Businesses. Today we explore SEO from a planet-first perspective, and how it can fit with better SEO performances. Enjoy this conversation with Krissie as she shares some fascinating insights into the carbon footprint of our content marketing. Listen now…
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Content Marketing: Creating the perfect Blog Creation Checklist to deliver the blogs that convert (episode 131)
Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high-performing content marketing. Sarah gets to work across a number of industries including both B2B and B2C eCommerce. Listen now for free: The Importance of Blog Content on Your eCommerce Site When your blog content…
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Content Marketing: Using Podcast Guesting to grow brand awareness and connection (episode 130)
Noémi Beres AND Gabor Kazai are the founders and owners at Podcast Connections, a podcast booking agency who specialises in helping their clients get on the right podcasts to grow their brand awareness, generate engagement and (of course) acquire more customers. Listen now for free: About Noémi and Gabor Prior to having a podcast booking…
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Content Marketing Big Picture Content Marketing – what’s next? with Ian Leslie (episode 129)
Ian Leslie is the Editor in Chief at Bank Notes, the media arm of creator marketing platform #paid. With deep experience in both eCommerce AND Content marketing – we’re exploring the big strategic shifts to identify what’s working now. Listen now for free: Getting Into the World of Content Ian took up journalism in school…
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Customer Experience on your website by improving your copy (episode 125)
Alice Brown is the chief fish tickler at Alice Writes Copy – yes she’s a copywriter specialising in balancing the rational with the emotional to fix the holes in your customer journey. AND a nominee for this year’s Entrepreneur of the Year in the Women’s Awards. Listen now for free: Doing the Research for Your…
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Content Marketing: Interactive Content, TikTok, and the Attention Economy (episode 079)
We’re ending the year with a marketing-heavy hitter…. Marcus Foley is a co-founder at Tommy who works with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumer’s attention. Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb…
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Content Marketing: UGC Masterclass in Customer Reviews (episode 078)
Tomasz is CEO at Opinew, a Shopify review app, recently a Shopify Staff Pick! Tomasz founded Opinew 6 years ago to make it easier to BOTH collect reviews, AND use them to improve conversion rates, and create more customer-focused marketing.
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Content Marketing: Purpose Driven Marketing – How do you shout with confidence? (episode 077)
Maria is an award-winning marketing consultant who helps purpose-driven businesses achieve growth and revenue with better marketing strategies and impactful content. She has almost 10 years of experience in marketing and communications roles across a variety of sectors including media, non-profit, B2B multinational, and travel. Maria is passionate about working with brands that value people…
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Content Marketing: Video Marketing with bestselling author Jon Mowat (episode 076)
Jon started his career directing award-winning TV at the BBC, and since 2005 has been helping brands leverage the power of video marketing via his agency Hurricane. He’s also the bestselling author of “Video Marketing” which is all about creating engaging video campaigns to drive brand growth and sales, now in it’s second edition, and…
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Content Marketing: Crafting Product Pages that Convert (episode 075)
Emma has been crafting the copy that turns browsers into buyers since 2014. At her agency ‘Marketing by Emma’ they help eCommerce brands by creating the perfect copy at every (and any point) that copy is required. With a particularly impressive track record in the product page.
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Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas (episode 031)
In this episode our host Chloe Thomas is taking over to take you through how to work storytelling into your marketing in order to speed up time to purchase, increase likelihood of purchase, and increase repeat purchases and referrals. You’ll learn about how to create your story, the types of stories that work, and how…
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Content Marketing: User Generated Content how make it work for you with Joanna Steele (episode 027)
Joanna Steele is The UGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Until Feb 2020 she was the Senior Reviews and Customer Generated Content Manager at Argos (one of the UK’s leading high street retailers and the 3rd most visited website in the UK…
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Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs (episode 026)
Shayne is Head of Marketing at 99designs. Shayne’s been in marketing for over 15 years, and has the perfect marketing aptitude list – a touch of nerd, a sprinkling of creativity, and a dusting of mathematician! So as well as knowing how the numbers need to stack up – he’s also very well versed in…
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Content Marketing: What does a modern PR strategy look like? with Mark Hook (episode 025)
Mark is the Global Director of PR and Communications at Digital Operations Solutions supplier Brightpearl. He’s been in PR for over 10 years working for content sites, hospitals, at a PR agency and as Global PR Lead at eCommerce Retailer Lovehoney. It’s fair to say that Mark knows PR inside out!
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Content Marketing: Outreach and Digital PR tips with Spark Toro’s Rand Fishkin (episode 024)
Back in 2003 Rand co-founded what has become one of the pillars of SEO knowledge sharing, and an awesome software tool set – yes I’m talking about Moz. Now he’s busy with a new software tool, SparkToro a market research and audience intelligence tool – that means it shows you what publications and people influence…
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Content Marketing: Blogging – how to make it work for you with Fynn Glover of Matcha (episode 023)
Since 2011 Fynn has been helping business to tell their story. Most recently that’s led to him founding Matcha – a blog system developed specifically for DTC and eCommerce businesses.
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