SEO Expert Podcast Episodes
Everyone in eCommerce LOVES organic traffic – so every year we do a masterclass on the latest eCommerce SEO tactics and strategies.
Covering everything from link building, to site migrations, to content and blogging.
Take your pick from our expert SEO episodes below.
And if there’s an SEO topic you’d love us to cover… just let us know.
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Listen to our SEO Experts on the Podcast:
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Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast (episode 222)
Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles. Listen now for free: Dive in: [09:00] SEO hasn’t changed much, just more info. [10:37] GDPR regulations in Europe caused legal challenges.[16:14] Website ads frustration…
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SEO: Link Building Tips for SEO Success with Rosa Mitchell, connective3 (episode 201)
Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency that creates market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair! Listen now for free: Dive in: [03:16] Transition…
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SEO: Driving eCommerce Success Through Technical Foundations with Brad Houldsworth and Matt Henton (episode 200)
Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform. And Matt Henton is one of Brad’s happy clients – Head of eCommerce at fashion retailer Moss. Listen now for free: Dive in: [07:41] Prioritizing technical foundation for SEO success. [10:55] Focusing on technical SEO for…
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SEO: How to Craft Unique and Helpful Content for eCommerce Success with Carolyn Shelby, Yoast (episode 198)
Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital’s brands. Listen now for free: Dive in: …
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Content: Bringing Generative AI into your Blogging Process with Katrina McKinnon, CopySmiths.com (episode 181)
Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articles and generated millions of views to drive brand awareness and customer engagement. Listen now for free: Dive in: [07:14] Blogging is more challenging, but still possible.[13:40] AI used for idea generation,…
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SEO: The 3 Must-Do eCommerce SEO Audits with Silvia Martin (episode 149)
Silvia Martin is an independent SEO consultant, founder of Trebole, and judge of both the European Search Awards AND the UK Search Awards. Silvia is all about helping businesses improve their online presence, findability, search traffic, and (most importantly!) organic revenue. Listen now for free: About Silvia Silvia discovered SEO while she was doing her…
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SEO: Process Driven vs Outside of the Box Strategies with Rob Stanbury (episode 148)
We are joined by Rob Stanbury, Senior SEO Consultant at Spec Digital – a PPC and SEO consultancy that helps clients all over the world through coaching, consulting, strategising, and delivering business growth through Google. He spends his days working on how best to improve their eCommerce client’s SEO traffic… and most importantly revenue. Listen…
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SEO: Master Your Website Migration with Montserrat Cano (episode 147)
Montserrat Cano is an International SEO and Digital Marketing consultant whose core skill set is Technical SEO – so an awesome guest to help you make sure your next site move doesn’t screw up any of your SEO power. Listen now for free: Be Involved and Plan Well Montserrat says the first thing you need…
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SEO: The Zero Waste 101 of Content Marketing with Krissie Claire (episode 146)
Krissie Claire is the CMO and founder at Kollectify, the zero-waste digital marketing agency for Shopify Businesses. Today we explore SEO from a planet-first perspective, and how it can fit with better SEO performances. Enjoy this conversation with Krissie as she shares some fascinating insights into the carbon footprint of our content marketing. Listen now…
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Content Marketing: Creating the perfect Blog Creation Checklist to deliver the blogs that convert (episode 131)
Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high-performing content marketing. Sarah gets to work across a number of industries including both B2B and B2C eCommerce. Listen now for free: The Importance of Blog Content on Your eCommerce Site When your blog content…
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SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy (episode 099)
Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO.
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SEO: Protecting and Repairing your Online Reputation with Justin Seibert (episode 098)
Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world.. Justin and his team have been helping clients with their SEO marketing for well over a decade.
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SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz (episode 097)
Brandon got his first SEO job WAY BACK in 2007! Building the SEO power for a new eCommerce site with over 10,000 SKUs. Soon after that, he founded his agency “SEO Optimizers” where they are all about… Getting More Sales From Google Using SEO so you can Stop Spending Money On Ads.
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SEO: How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital (episode 053)
Nick’s been improving search performance, and driving sales for over 600 clients, including many retailers for over a decade. We’ve been friends for a few years now and I love how Nick always comes at SEO from a non-SEO perspective! AND he’s the host of the Winning with Shopify Podcast.
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SEO: Blue Ocean Blogging Strategy with Adam Bastock (episode 052)
Adam is an eCommerce specialist who has been involved in all sorts of eCommerce over the last 10 years – from running his own Etsy store, to being the marketing-person at a series of eCommerce brands. He now focusing in on SEO and helping Shopify and WooCommerce retailers to hit their first £1m.
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SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net (episode 051)
Dixon’s career as an SEO specialist stretches right back to 1999 when he founded one of the UK’s first SEO agencies (still going strong today). Many in the SEO world know him best as Marketing Director at the awesome SEO tool Majestic… But for the last 12 months his primary focus is on inLinks.net, where…
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SEO: Perfecting your faceted navigation with Luke Carthy (episode 050)
Luke Carthy is a well-known eCommerce CRO and SEO specialist, and founder of start-up eCommerce company, Afro Drops.
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SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush (episode 049)
Diana is the Social Media and Community Manager for the SEO Unit at SEMRush – which means shes pends every day helping site owners improve their SEO performance. She’s been both helping others and doing digital marketing herself–including managing SEO since 2006!
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SEO: Free Google Shopping traffic (and Buy on Google news) with Justin Seibert (episode 009)
Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running, so he knows plenty about the paid side of Google Shopping – and he been…
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SEO: Everything you need to know about Dynamic Rendering with Geoff Atkinson (episode 008)
SEO expert Geoff Atkinson is an ex retailer and founder and CEO of Huckabuy — an SEO company dedicated to aligning with Google initiatives for optimal SEO results.
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SEO: How to target Long Tail Keywords with your Category Pages with Kristina Azarenko (episode 007)
Kristina Azarenko is an SEO consultant who focuses on delivering results, for one eCommerce client she achieved a sales increase of 5400% in just a few months. She’s globally respected SEO – whizz who has been featured on pretty much all the key SEO sites and conferences – so we had to have her on…
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SEO: Luke Carthy explains Technical SEO 101 (episode 006)
Luke Carthy started his SEO career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. One of the areas he regularly sees making big changes to performance is getting…
Huge Thanks to our SEO Content Sponsors for 2024/2025:
Remarkable Commerce’s Digital Retail Index
Remarkable Commerce is the UK’s most flexible, and configurable commerce platform – designed specifically for D2C retailers who want to grow their sales quickly.
They’re trusted by leading retailers like Moss, Ben Sherman, and Roman
Remarkable’s key differences are full freedom of your frontend design, and full control of which composable modules you wish to use.
They have just released this year’s Digital Retail Index – which is a performance audit of nearly 800 UK retailers – ranking them by key technical metrics.
Find out where you’re ranked or submit your own site for analysis here
Watch our SEO Expert Q&A Sessions On YouTube
- 2023 edition
- 2022 edition – link needs to be updated
- 2021 edition
- 2020 edition
Watch our 2022 Expert Q&A session here:
including Exclusive news about Shopify’s SEO plans – very cool SEO plans…
SEO Panellists:
- Brandon Leibowitz
Get your Free SEO Gifts from Brandon here - Justin Seibert, DOM
Sign up for Justin’s bi-weekly newsletter today - Luke Carthy
Sign up for Luke’s free eCommerce CRO & SEO newsletter here
SEO Questions / Topics discussed:
- What factors should a business owner take into account when deciding how much to invest in SEO vs. Google Ads?
- Yoast is now available on Shopify – any thoughts?
- if you could suggest a free SEO course or video tutorials please?
- Exclusive update from Shopify about new SEO tools
- What are the factors that will change e-commerce the most dramatically in the near to medium term?
- There are a lot of people out there who claim they can help businesses improve their SEO, what questions should we ask to pre-qualify these experts and are there any red flags that people should look out for?
