SEO for eCommerce on the Keep Optimising Podcast

SEO Masterclass

Listen to our SEO marketing episodes:

Watch our 2022 Expert Q&A session here:

including Exclusive news about Shopify’s SEO plans – very cool SEO plans…

SEO Panellists:

  • Brandon Leibowitz
    Get your Free SEO Gifts from Brandon here
  • Justin Seibert, DOM
    Sign up for Justin’s bi-weekly newsletter today
  • Luke Carthy
    Sign up for Luke’s free eCommerce CRO & SEO newsletter here

SEO Questions / Topics discussed:

  • What factors should a business owner take into account when deciding how much to invest in SEO vs. Google Ads?
  • Yoast is now available on Shopify – any thoughts?
  • if you could suggest a free SEO course or video tutorials please?
  • Exclusive update from Shopify about new SEO tools
  • What are the factors that will change e-commerce the most dramatically in the near to medium term?
  • There are a lot of people out there who claim they can help businesses improve their SEO, what questions should we ask to pre-qualify these experts and are there any red flags that people should look out for?

Watch our 2021 SEO Webinar:

Panellists:

Resources mentioned:

Questions / topics discussed:

  • 6:40 – What are we calling the massive google update?
  • 12:35 – Have there been any horror stories of people being massively denigrated in the listings of Google Core Web Vitals since it was rolled out?
  • 16:13 – What have you (Adam) been working with to help the smaller businesses adapt to the changes?
  • 24:58 – What tips would you have for someone who is just starting out in SEO, should you just focus on publishing as much relevant content as consistently as possible?
  • 38:40 – In a bid to get our website to load faster, should we be putting the video on youtube and embedding it into our website or should we be investing in a higher spec video program?
  • 46:21 – Is SEM Rush the best tool for keyword research for beginners?

Watch our 2020 eCommerce SEO webinar:

SEO: What should be on your to-do list right now?

Panellists:

  • Luke Carthy
    Subscribe to his free Webinar series “Let’s Talk Shop” lukecarthy.com
  • Geoff Atkinson, Huckabuy
    Claim 2 months free of the beta version of their new Page Speed product, go to huckabuy.com/seo-software/page-speed/ and mention ‘Keep Optimising’ to the rep
  • Justin Seibert, Direct Online Marketing
    Join DOM’s Black Friday is Closed webinar on 17th September to get a playbook for dominating 2020’s holiday season: https://www.directom.com/blackfriday/

Resources mentioned:

Questions asked:

  • 5:36 – What could we do to improve our SEO performance as we go into the holiday season and its peak?
  • 6:54 – Would you leave those pages on or would you turn them off and turn them back on?
  • 10:10 – Why the leaking of deals, can we say there was going to be an amazing deal in that product? (rephrased)
  • 11:05 – Should we be considering being Black Friday jewelry or electronics Black Friday even in that URL? Should we go a bit longer tail with our target?
  • 12:25 – Are there any important SEO tactics we should be avoiding or any SEO errors we should be avoiding at all costs as we go into Christmas? Things we definitely shouldn’t be doing.
  • 17:54 – How often should we review our category page content to account for changes in search behaviour?
  • 23:23 – Where does SEO fit in the first year of an eCommerce business?
  • 32:27 – Between SEO and Google ads, do you find businesses struggling with how much do I spend in each, balancing acts?
  • 35:48 – The blurring we have between PR, Influencer marketing, and SEO link building. You could actually use them interchangeably and it makes life easier for retailers if they realize this. What do you think about this? (rephrased)
  • 39:22 – How can eCommerce businesses start prepping for voice search and should we be doing so now?
  • 43:40 – Is there a magic number for the meta keywords that you put on a page? Also when talking about the yearly promos, would it be good as well to have those in the meta keyword all year round?
  • 49:08 – Is there somewhere you recommend people to go to get their 101 guides to Structured data and what it entails?
  • 51:21 – Are there any pages which you would routinely keep spiders out of, keep the search engines out of on eCommerce sites, or would you just let them go everywhere?
  • 53:04 – Who is the owner within the organization that is overseeing the SEO? ( A follow-up question asked by Justin Seibert)
  • 53:57 – Where does the SEO live in the organization? (Asked by Justin Seibert)