You Asked, Chloe’s answering – it’s our epic 100th Episode (episode 100)

by April Buencamino-dy

For our 100th episode our host, Chloe Thomas, will be answering YOUR questions.

She’s picked the 9 biggest questions we’ve been sent in to give you the answers you need to succeed this year. If there’s a question you’ve been meaning to ask… we bet it’s covered in this epic episode.

Listen now for free:

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Question 1 “Is performance marketing cost inflation here to stay, for example, Facebook and Google Ads?” (4:53)

from Michael Ballard, Lullu Dolls

Chloë’s short answer is ‘Yes’, and she explains in detail why this is so.

Also, check out:

Question 2 “What factors should a business owner take into account when deciding how much to invest in SEO vs. Google Ads?” (7:33)

from Roger Knight, AttractMore

These are two very different strategies, and Chloë enumerates several factors when considering doing either of the two, and the budget to be allocated for doing SEO and utilizing Google Ads. 

  • Listen to the replay of the Experts Live Q&A session on SEO here

Question 3 “Any top tips for making video ads?” (13:29)

from Rob Harrison-Plastow, Moon Phase Studio & Time Agency

Chloë gives us a rundown of the key things you need to know when creating video ads, such as getting the messaging right and recommended video lengths.

For more on video ads:

  • Listen to Lauren Scwartz talk about video ads on Facebook in Episode 033  
  • Bestselling author Jon Mowat discusses video Marketing in Episode 076
  • Rick Cesari was a guest on sister podcast eCommerce MasterPlan and he talks about video persuasion in Episode 245
  • Watch out for the month-long masterclass on Facebook Ads coming up next month

Question 4 “How to build a funnel for a niche product sold on an eCommerce store? Do you have a blueprint that describes what actions a business should take in every step of the customer journey?”(18:17)

from Tor Erik Somby, Tundra Drone

While there is no perfect blueprint for this, there are strategies you can test to improve your brand’s performance. For Tor’s product, which has a high-price point, Chloë shares some ideas on what to do.

Question 5 “I’d love to know more about promoting our website in the EU and the USA. I can see there are visitors from those countries and would like to convert them into sales without spending loads of money using Facebook Ads, etc.” (24:46)

from Rebecca, Cream Cornwall

You have to make sure you’re ready to expand the business and go international, and when you know you are, Chloë has several tips on what you can do to prepare for this growth. 

  • Check out four episodes on Marketplaces on the Keep Optimising podcast

Question 6 “Do you have a list of recommended agencies?” (29:51)

from Byron, Glimmer Wish

Chloë explains why she doesn’t have a list of recommended agencies, but breaks down why you should find one that suits your business.

Question 7 “What are the top four things eCommerce brands should adjust in their marketing strategies to survive and remain throughout the current economic issues we’re facing?” (32:02)

from Aubrey Harper, Klaviyo and Tomas Havlik, Meta

Chloë talked about this recently, and her four main areas are: messaging, paid marketing channels, the basics, and marketing methods you can invest in.

Question 8 “Crystal ball time – What are your predictions for eCommerce performance in Q4 this year when compared with the last 2 years?” (38:25)

from Becky Hopkin, Digital Gearbox

Q4 is still a long way off and a lot can still happen, but Chloë enumerates several items to note and prepare for.

  • You can also discover her five things to help you maximise your success in 2022 Watch the video here
  • Make sure you’re on our mailing list to get updated on the Q4 masterclass we will be having in August

Question 9 “how can brands become really sustainable?” (43:15)

from Nischay Aren

There are several ways to begin your sustainability journey.

Being transparent about what you’ve already done and your progress, removing plastic from your packaging, and considering what happens to your products post-purchase are only three courses of action Chloë discusses in this section.

More on sustainability:

  • Get started with episode 379 — 10 Simple Ways to make your eCommerce brand more sustainable
  • Get inspired by Jennie Perry from Grove Collaborative – episode 377

Sponsored by…

Klaviyo is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications.

The company’s hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 80,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at

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