Marketplaces on the Keep Optimising Podcast

Are marketplaces a marketing method or not?

Probably not a true marketing method – BUT can be a great way to increase awareness of your products, and find new customers (whether or not you ‘own’ them). So we think they’re worth a month on the show.

marketplaces month

Listen to our Marketplaces episodes:

AND checkout these two eCommerce MasterPlan Podcast episodes to hear from retailers who successfully balance marketplaces and their own website

  • 333: Expanding to £4m a year via international marketplaces with Trevor Ginn from Hello Baby Direct
  • 283: From zero to $1.5m in 2 years via DTC and FBA with Kevin Urrutia from Chester Travels

Watch our 2022 Marketplaces Q&A Expert Webinar:

Panellists:

  • eCommeleon, Jesse Wragg
    Quote “Keep Optimising” before 30 September to get 30% off your first 6 months’ account fees. https://ecommeleon.com
  • Consulterce, Martin Heubel
    Free White Paper “How to Profitably Navigate Amazon in Times of Inflation and Rising Costs” https://keepopt.com/consulterce
  • FordeBaker, Tom Baker
    Get a free consultation with Tom on anything to do with selling on Amazon via https://fordebaker.com

Questions / Topics:

  • 7.07 First impressions of the new amazon brand tools announced at Amazon Accelerator Conference
  • 12.15 Increasing Seller Central Fees – what should you do?
  • 15.00 Sustainable marketplaces – where to list?
  • 23.00 How to get started with marketplaces? (inc tips for your first listings on Amazon) – useful guide
  • 33.00 Etsy Ads – should you?
  • 34.00 Amazon Posts – what are they? Can you in the UK? What to do in the USA?
  • 37.00 Build you own marketplace, or use someone else’s?
  • 43.00 What percentage of your sales should come from marketplaces?

Watch our 2021 Marketplaces Q&A Expert Webinar

Panellists:

  • Chris Dawson, Tamebay >> Visit Tamebay Live for 35 hours of FREE marketplace educational content >>
  • Thomas J Vosper, aisle 3 >> Catch Thomas’s TEDx talk about founding a startup here
  • Jon Tilley, Zonguru >> Take the 13-day ZonGuru challenge for free here and tell the support team you’re a ‘Keep Optimising listener’

What we discussed:

  • 8:17 – Is there any reason why someone shouldn’t sell on Marketplaces if they have got their own products and their own Shopify store?
  • 14:34 – Is there any reason why someone with their own market brand might want to sell on Marketplaces?
  • 24:34 – For a commodity product like iPhone accessories or product solutions like 3D printing, does it make more sense to jump into the very busy waters of the Marketplaces, or does it make more sense to go alone?
  • 38:35 – If a seller has done the hard work of listing but has not launched at a maximum level, what would be your advice on how to have that listing turned around for improved growth and performance?
  • 48:45 – Is Marketplaces a good way to test an overseas market population to ascertain the presence of a target audience for your products?