Marketplace Marketing: Amazon, eBay, and Platform Success Strategies
Marketplaces like Amazon and eBay can be your biggest sales channels – or your biggest headaches. Learn how successful sellers optimise their marketplace presence for maximum profitability.
Selling on marketplaces is both the biggest opportunity and biggest challenge in eCommerce. Platforms like Amazon, eBay, Etsy, and others give you access to millions of ready-to-buy customers. But you’re also competing with thousands of other sellers, dealing with constantly changing algorithms, and fighting for visibility in crowded categories.
Many sellers make critical mistakes that kill their marketplace success before it starts. They optimise for the wrong metrics, ignore platform-specific requirements, or try to use the same strategies across different marketplaces without understanding how each platform actually works.
The most successful marketplace sellers treat each platform as its own marketing channel with unique rules, optimisation strategies, and customer behaviors. They understand how to work with marketplace algorithms, not against them.
These podcast episodes feature marketplace experts and successful sellers who’ve built profitable businesses on various platforms, sharing the specific tactics and strategies that work on today’s competitive marketplaces.
Marketplace success strategies:
- Amazon optimisation tactics for product listings, keywords, and ranking algorithms
- eBay selling strategies that maximize visibility and conversion rates
- Etsy marketing approaches for handmade and creative products
- Multi-marketplace strategies that diversify your platform risk
- Inventory management systems for selling across multiple platforms
- Pricing strategies that maintain profitability while staying competitive
- Customer service approaches that build positive reviews and repeat buyers
- Advertising strategies for marketplace-specific paid promotion options
- Brand protection techniques that prevent hijacking and unauthorized sellers
- Analytics and tracking methods that show which platforms drive the most profit
The marketplace reality: Marketplaces can provide instant access to customers, but success requires understanding each platform’s unique ecosystem. These episodes cut through the generic advice to give you platform-specific strategies that actually work.
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Listen to our Marketplaces Experts on the Podcast:
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Marketplaces: How to Optimise Your Amazon Ads for Maximum Profit and Traffic with George Meressa, Clear Ads (episode 273)
George Meressa is the CEO and Founder at Clear Ads, an expert Amazon Advertising Agency. Founded in 2011, they’ve helped 100s of brands from around the world increase their Amazon sales. Listen now for free: Powered by RedCircle Dive in: [05:04] Amazon Fees Impact Sellers’ Profits [06:41] Amazon’s Key Focus: Conversion Rate [12:39] Efficient Amazon Product Research [15:47]…
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Marketplaces: How to Boost Amazon Sales with On-Platform Influencer Content, with Kathleen Kobel (episode 272)
Kathleen Kobel is an Amazon selling expert. She’s spent the last 15 years helping over a 1,000 brands to launch and grow on the platform. Three years ago she doubled down on the Amazon Influencer opportunity – both earning over $250,000 in earnings herself, helping other influencers create better content AND helping brands recruit and…
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Marketplaces: Insider Strategies to Boost Organic Traffic and Ads Performance on Amazon with Farhan Huq, Simple Sellers (episode 271)
Farhan Huq is the co-founder at Simple Sellers, a team of ex-Amazonians who make Amazon selling simple. Han’s focus is helping their clients to build $1million+ marketplace businesses. Listen now for free: Powered by RedCircle Dive in: [04:47] Understanding Amazon’s Unique Ad Ecosystem [07:26] Optimizing Amazon Product Listings [10:55] Optimizing Product Listing Strategy [13:11] “Amazon Ads: High Conversion…
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Marketplaces: Proven Amazon Strategies for Optimising Product Pages and Boosting Sales with Emma Bagley (episode 270)
Emma Bagley is the founder of Zeal Agency, a boutique Amazon growth agency focused on conversions. Blending performance marketing and brand story-telling to help their brands scale profitably. Listen now for free: Powered by RedCircle Dive in: [04:36] “Amazon vs. Web Store Skills” [06:49] Analyzing Amazon Storefront Metrics [12:05] “Maximize Impact with A+ Content” [15:23] Focus on Hero…
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Marketplaces: How to Choose Channels and Grow Profits Strategically with Will Haire (episode 269)
Will Haire is co-founder of BellaVix, a boutique agency specializing in scaling retail brands on marketplaces like Amazon, Walmart, and Target. Using the right strategies for each brand they’ve generated over half a billion dollars in sales already. Listen now for free: Powered by RedCircle Dive in: [03:21] Journey from App Development to eCommerce [08:39] “Prioritize…
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Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco (episode 221)
Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop. Listen now for free: Powered by RedCircle Dive…
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Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee (episode 204)
Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years of experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony, AND emerging DTC brands like Vital Proteins and Everlane. Listen now for free: Powered by RedCircle Dive in: [03:54] Fell in love with eCommerce, driven…
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TikTok: TikTok Shop Affliates 101 with Amelia Tranter, FordeBaker (episode 180)
Amelia Tranter is an account strategist at FordeBaker, helping beauty and fashion brands increase their sales on Amazon, Walmart, eBay, and TikTok Shop. Managing over 12,000 products, and with annual sales revenue of $43 million, Amelia and the FordeBaker team know marketplace selling. Listen now for free: Powered by RedCircle Dive in: [03:06] TikTok addiction…
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Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker (episode 117)
Tom Baker is the founder of FordeBaker Amazon Marketing Agency, who helps launch brands on Amazon and make them profitable. He’s taking us through how to craft the perfect Amazon product page, to maximise your sales by improving your Amazon conversion rate. Listen now for free: Powered by RedCircle 1. Know What Makes Your Audience…
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Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel (episode 116)
Martin Heubel spent 4 years at Amazon managing various FMCG product categories, including working with vendors to expand the range and increase sales. On leaving Amazon in 2021 he founded his consultancy Consulterce to help B2C Household and CPG brands like Adidas, Hero Group, and AG Barr reliably increase their profits with Amazon. So who…
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Marketplaces: Using niche marketplaces to grow new customer acquisition (episode 115)
Jesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you can distribute to multiple marketplaces globally much more easily. Listen now for free: Powered by RedCircle About Jesse Wragg Jesse moved to Germany…
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Q4 Updates: Perfecting your eCommerce Pricing Strategy with Burc Tanir, the eCommerce Pricing Guy (episode 112)
Burc Tanir is the CEO of Prisync, the competitor price tracking & dynamic pricing software. A.k.a The eCommerce Pricing guy! Burc Tanir and his company help 100s of eCommerce companies improve their profits with bulletproof pricing strategies that can be applied by any eCommerce company regardless of its size. Listen now for free: Powered by…
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Marketplaces: FIVE things you must get right for a successful launch (episode 057)
Lorna Leaver is the Marketplaces Engagement Manager at GS1 UK where she helps marketplaces and retailers to work well together. Previously, she has worked in house at big UK retailers Boohoo, Dune, and Mothercare running their marketplace sales. For the last 10 years, Lorna’s been working with and selling on many, many different marketplaces. Listen…
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Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales (episode 056)
Jon Tilley is the co-founder and CEO at Zonguru, an all-in-one toolset for Amazon sellers. He’s been in online advertising and eCommerce for over 15 years. And for the last 6 years, he’s been focused on helping brands sell more products on Amazon, by getting deep into the data. Listen now for free: Powered by…
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Marketplaces: Why you should NOT also be selling on marketplaces with Aisle 3’s Thomas J Vosper (episode 055)
Thomas Vosper has been in the Marketplaces world since he started with Amazon in 2007. For the last four years he’s been getting deep into the world of product and price comparison, first at Pricesearcher, and now with his hugely successful startup Aisle 3 – where he and his team are creating “an online shopping…
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Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay (episode 054)
Chris Dawson started out as an eBay seller, then founded the UK & Europe’s premier resource for marketplace news, tips, and advice – Tamebay. Listen now for free: Powered by RedCircle About Chris Chris got started in marketplaces purely by accident. At the same time he bought a house, he got a notice of redundancy…
AND checkout these two eCommerce MasterPlan Podcast episodes to hear from retailers who successfully balance marketplaces and their own website
- 333: Expanding to £4m a year via international marketplaces with Trevor Ginn from Hello Baby Direct
- 283: From zero to $1.5m in 2 years via DTC and FBA with Kevin Urrutia from Chester Travels
