In 2022 Offline Marketing was the favourite topic of our listeners – the episodes got more listeners in their first month live than for any other month!
For our 2023 offline marketing month we’re focusing in these key topics:
- Direct Mail – for customer acquisition
- Direct Mail – for customer retention (just like email automation)
- Product Packaging – for maximum impact
- The Unboxing Experience – and how to make it work really well for your sales
- The Unboxing Experience – how to use that of other brands for new customer acquisition.
All the episodes are live now (details below) it’s been a great month – filled with tried and testing, high ROI marketing ideas.
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Listen to our Offline Marketing Experts on the Podcast:
Today’s Offline marketing expert is Dru Carpenter, the co-founder at Slippy.io – an amazing tool for creating personalised print inserts to put in your parcels. We talk about the power of print inserts and how their 100% open rate can have a huge impact on your customer retention. Listen now for free: Why You Should…
Natalie Betts is the co-managing director at product sampling and brand partnerships agency Relish. Specialising in the beauty and FMCG industries AND guiding the business since its inception, Natalie is a master at getting your product into the hands of your future buyers testing, optimising, and personalising the sampling experience. Listen now for free: Benefits…
Packaging is a phenomenal customer retention tool – when done right. Find out more from today’s guest, Lindsay Quan, Creative Director and Founder of Looq Design, about how this can even be a customer acquisition channel. She has been helping brands with strategic design since 2001, and knows the powers of a true brand experience.…
Since 1999, Dylan Jenkins has been helping mail-order and eCommerce businesses to recruit new customers through direct mail. Having worked with hundreds of brands to perfect their cold recruitment campaigns, Dylan is now Vice President of Sales at Epsilon Abacus, the premier data cooperative for catalogue and multi-channel retailers. Listen now for free: Reasons for…
Long-time marketing enthusiast Dan Dunn founded Paperplanes back in 2017 to merge the latest digital marketing technology with the power of print. They’ve now helped hundreds of brands to create personalised direct mail campaigns triggered by what customers actually do on your website. Listen now for free: Deciding to Get Into Direct Mail Working mostly…
Jason is the Director of Partnerships at LoyaltyLion – one of the leading customer loyalty and engagement platforms. So who better to discuss how you can partner with your own customers to increase sales?
Simon’s run his own eCommerce store, spent 30 years running an office supply business, and now mainly spends his time coaching other business owners… But he’s also the founder of My Flyer Inserts – built to help eCommerce businesses swap parcel inserts with each.
Paul is the owner of DJH Advertising and Catalogues. He has nearly 40 years of award-winning experience helping mail order brands (both startups and established distance selling power houses!) drive sales with catalogues and off-the-page advertising.
Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait (episode 086)
Sue Monhait is the host of the Gift Biz Unwrapped Podcast, where she helps handmade product businesses to grow. And she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. So for both her own business and in helping her audience…
David has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct Wines he co-founded the Tapestry Agency to help multi-channel retailers grow faster and more profitably.
Charlotte is on a mission to help brands be more human. She’s a Forbes 30 under 30, and founder of Inkpact, where her and her team help brands like Gymshark, John Lewis, and Tiffany to increase sales in the most offline, scalable, personalised way possible!
Our Offline Marketing content is sponsored by these brilliant partners:
Slippy enables eCommerce brands to turn the unboxing moment into a personalized marketing channel.
Marketing teams can design beautiful inserts on our platform that print automatically during pick and pack.
Personalization flows match each customer with the relevant template and can drive retention, reviews, referrals & much more.
Attention Marketers! Tired of generic messages that fall flat? Stretching your digital spend with no success?
Say hello to Paperplanes – the programmatic direct mail revolution! 🚀📫
With advanced analytics and personalised triggers, we deliver targeted messages that get noticed.
No more wasted resources, just cost-effective, sustainable marketing that hits the bullseye! 🎯🎉
Join us and unleash the power of modern direct mail. Contact us now and elevate your marketing game with Paperplanes! 💪
GOODBYE SNAIL MAIL, HELLO SMART MAIL!