Offline Marketing Expert Podcast Episodes
Offline Marketing is a topic we know you love! It’s almost always the most listened to series we do each year.
So for 2024 we’ve hunted down some brand new topics, new guests, and very fresh insights… including:
- Direct Mail – how do you buy cold data to recruit new customers?
- Catalogues – how can you up conversions by using your whole marketing mix?
- The Unboxing Experience – how to personalise for maximum impact
- Attribution – how can you track offline marketing results?
- TV Ads – what’s what?
And they’re ALL live now – just scroll down to get stuck in.
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Listen to our Offline Marketing Experts on the Podcast:
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Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency (episode 215)
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. Listen now for free: Dive in: [04:21] TV advertising accessible to smaller brands, beneficial. [07:21] Testing ads with free views, limited wastage. [12:46] Upgrade ad…
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Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida (episode 214)
Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! Listen now for free: Dive in: [04:29] Tracking marketing impact through direct and indirect means. [08:53] Traditional marketing measurement…
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Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black (episode 213)
Douglas Franklin is the founder and CEO of Penny Black. Who is all about taking control of the unboxing experience to drive engagement and conversion rates through the roof. Listen now for free: Dive in: [05:30] Focused on product development and warehouse integration. [09:33] Catalogues evolved to personalized, cost-effective flyers. [13:18] Data tracking for customer engagement and…
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Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing (episode 212)
Anna Wilson has over 21 years of experience optimising retention and acquisition strategies for growth for mail-order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct, and many more. She’s now a senior…
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Offline Marketing: How to Buy Cold Data and Maximise ROI with Nicky Lomax (episode 211)
Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15…
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Offline: The 100% Open Rate with Unboxing Experiences with Dru Carpenter (episode 154)
Today’s Offline marketing expert is Dru Carpenter, the co-founder at Slippy.io – an amazing tool for creating personalised print inserts to put in your parcels. We talk about the power of print inserts and how their 100% open rate can have a huge impact on your customer retention. Listen now for free: Why You Should…
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Offline: Your Product Sample Strategy with Natalie Betts (episode 153)
Natalie Betts is the co-managing director at product sampling and brand partnerships agency Relish. Specialising in the beauty and FMCG industries AND guiding the business since its inception, Natalie is a master at getting your product into the hands of your future buyers testing, optimising, and personalising the sampling experience. Listen now for free: Benefits…
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Offline: The Secret to Powerful Product Packaging with Lindsay Quan (episode 152)
Packaging is a phenomenal customer retention tool – when done right. Find out more from today’s guest, Lindsay Quan, Creative Director and Founder of Looq Design, about how this can even be a customer acquisition channel. She has been helping brands with strategic design since 2001, and knows the powers of a true brand experience.…
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Offline: New Customer Acquisition with Direct Mail with Dylan Jenkins (episode 151)
Since 1999, Dylan Jenkins has been helping mail-order and eCommerce businesses to recruit new customers through direct mail. Having worked with hundreds of brands to perfect their cold recruitment campaigns, Dylan is now Vice President of Sales at Epsilon Abacus, the premier data cooperative for catalogue and multi-channel retailers. Listen now for free: Reasons for…
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Offline: Advancing Direct Mail with Dan Dunn, Paperplanes (episode 150)
Long-time marketing enthusiast Dan Dunn founded Paperplanes back in 2017 to merge the latest digital marketing technology with the power of print. They’ve now helped hundreds of brands to create personalised direct mail campaigns triggered by what customers actually do on your website. Listen now for free: Deciding to Get Into Direct Mail Working mostly…
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Sales Driving Partnerships… with your Customers (episode 107)
Jason is the Director of Partnerships at LoyaltyLion – one of the leading customer loyalty and engagement platforms. So who better to discuss how you can partner with your own customers to increase sales?
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Partnerships… with other eCommerce stores (episode 106)
Simon’s run his own eCommerce store, spent 30 years running an office supply business, and now mainly spends his time coaching other business owners… But he’s also the founder of My Flyer Inserts – built to help eCommerce businesses swap parcel inserts with each.
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Offline Marketing: Profitable Customer Acquisition with Off-The-Page Ads (episode 087)
Paul is the owner of DJH Advertising and Catalogues. He has nearly 40 years of award-winning experience helping mail order brands (both startups and established distance selling power houses!) drive sales with catalogues and off-the-page advertising.
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Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait (episode 086)
Sue Monhait is the host of the Gift Biz Unwrapped Podcast, where she helps handmade product businesses to grow. And she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. So for both her own business and in helping her audience…
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Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency (episode 085)
David has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct Wines he co-founded the Tapestry Agency to help multi-channel retailers grow faster and more profitably.
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Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact (episode 084)
Charlotte is on a mission to help brands be more human. She’s a Forbes 30 under 30, and founder of Inkpact, where her and her team help brands like Gymshark, John Lewis, and Tiffany to increase sales in the most offline, scalable, personalised way possible!
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