Offline Marketing Expert Podcast Episodes
In 2022 Offline Marketing was the favourite topic of our listeners – the episodes got more listeners in their first month live than for any other month!
For our 2023 offline marketing month we’re focusing in these key topics:
- Direct Mail – for customer acquisition
- Direct Mail – for customer retention (just like email automation)
- Product Packaging – for maximum impact
- The Unboxing Experience – and how to make it work really well for your sales
- The Unboxing Experience – how to use that of other brands for new customer acquisition.
It’s going to be a great month – filled with tried and testing, high ROI marketing ideas.
Please do listen to the episodes, and you can also sign up for our end of month live Q&A session here
Subscribe to Keep Optimising on your favourite Podcast App
Listen to our Offline Marketing Experts on the Podcast:
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Offline: Your Product Sample Strategy with Natalie Betts (episode 153)
Natalie Betts is the co-managing director at product sampling and brand partnerships agency Relish. Specialising in the beauty and FMCG industries AND guiding the business since its inception, Natalie is a master at getting your product into the hands of your future buyers testing, optimising, and personalising the sampling experience. Listen now for free: Benefits […]
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Offline: The Secret to Powerful Product Packaging with Lindsay Quan (episode 152)
Packaging is a phenomenal customer retention tool – when done right. Find out more from today’s guest, Lindsay Quan, Creative Director and Founder of Looq Design, about how this can even be a customer acquisition channel. She has been helping brands with strategic design since 2001, and knows the powers of a true brand experience. […]
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Offline: New Customer Acquisition with Direct Mail with Dylan Jenkins (episode 151)
Since 1999, Dylan Jenkins has been helping mail-order and eCommerce businesses to recruit new customers through direct mail. Having worked with hundreds of brands to perfect their cold recruitment campaigns, Dylan is now Vice President of Sales at Epsilon Abacus, the premier data cooperative for catalogue and multi-channel retailers. Listen now for free: Reasons for […]
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Offline: Advancing Direct Mail with Dan Dunn, Paperplanes (episode 150)
Long-time marketing enthusiast Dan Dunn founded Paperplanes back in 2017 to merge the latest digital marketing technology with the power of print. They’ve now helped hundreds of brands to create personalised direct mail campaigns triggered by what customers actually do on your website. Listen now for free: Deciding to Get Into Direct Mail Working mostly […]
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Sales Driving Partnerships… with your Customers (episode 107)
Jason is the Director of Partnerships at LoyaltyLion – one of the leading customer loyalty and engagement platforms. So who better to discuss how you can partner with your own customers to increase sales?
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Partnerships… with other eCommerce stores (episode 106)
Simon’s run his own eCommerce store, spent 30 years running an office supply business, and now mainly spends his time coaching other business owners… But he’s also the founder of My Flyer Inserts – built to help eCommerce businesses swap parcel inserts with each.
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Offline Marketing: Profitable Customer Acquisition with Off-The-Page Ads (episode 087)
Paul is the owner of DJH Advertising and Catalogues. He has nearly 40 years of award-winning experience helping mail order brands (both startups and established distance selling power houses!) drive sales with catalogues and off-the-page advertising.
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Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait (episode 086)
Sue Monhait is the host of the Gift Biz Unwrapped Podcast, where she helps handmade product businesses to grow. And she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. So for both her own business and in helping her audience […]
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Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency (episode 085)
David has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct Wines he co-founded the Tapestry Agency to help multi-channel retailers grow faster and more profitably.
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Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact (episode 084)
Charlotte is on a mission to help brands be more human. She’s a Forbes 30 under 30, and founder of Inkpact, where her and her team help brands like Gymshark, John Lewis, and Tiffany to increase sales in the most offline, scalable, personalised way possible!
Our Offline Marketing content is sponsored by these brilliant partners:
Slippy enables eCommerce brands to turn the unboxing moment into a personalized marketing channel.
Marketing teams can design beautiful inserts on our platform that print automatically during pick and pack.
Personalization flows match each customer with the relevant template and can drive retention, reviews, referrals & much more.
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With advanced analytics and personalised triggers, we deliver targeted messages that get noticed.
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GOODBYE SNAIL MAIL, HELLO SMART MAIL!
Watch the Offline Marketing Q&A Session:
Panellists:
- Charlotte Pearce, Inkpact > find out more
- David Lockwood, Tapestry > Gain practical ideas to help support your marketing here
- Sue Monhait, Gift Biz Unwrapped > Check out Sue’s podcast and everything else “Gift Biz” here
Other things we mentioned:
- Data sourcing tool Cognism
- MUCH more on the power of Loyalty and referrals in our Loyalty masterclass
