SEO: Driving eCommerce Success Through Technical Foundations with Brad Houldsworth and Matt Henton (episode 200)
by Chloe ThomasBrad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform.
And Matt Henton is one of Brad’s happy clients – Head of eCommerce at fashion retailer Moss.
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Dive in:
[07:41] Prioritizing technical foundation for SEO success.
[10:55] Focusing on technical SEO for big improvements.
[14:17] Platform upgrade to address site performance challenges.
[16:16] Retailers face challenges with complex system layers.
[20:51] Focus on interaction and responsiveness within product pages.
[24:39] Insider Tips from Matt and Brad!
The Fundamental Role of Technical SEO in eCommerce Success
Technical SEO is an important foundation for eCommerce success. And technical SEO isn’t just about improving visibility in search engines. It serves as the bedrock upon which other marketing and content strategies can be built. A technically optimised site enables businesses to then focus on enhancing content, user experience, and broader optimization strategies across various channels. This foundational approach ensures that when businesses start pushing out content or focus on brand differentiation, they are not held back by underlying technical deficiencies.
A Case Study: Moss’s Big Project
Matt talks about a big update at Moss that shows why brands need to keep getting better. The update made the website faster and more stable without changing how it looks to shoppers. It dealt with hidden issues that had built up, making the website work better and helping Moss’s team do their jobs more efficiently. This example shows it’s important to make sure online stores are built well from the start, so they can grow, keep up with new SEO trends, and meet shoppers’ changing needs. Always improving and being ready to take on big updates is key to staying ahead in the online world.
Choosing the Right Metrics
Selecting appropriate metrics to gauge the impact of development efforts is important. For their project, part of the big focus were loading speed and responsiveness of a page. They also worked on making the behind-the-scenes processes faster and more reliable. This helps in quickly updating the website with new products or changes, ensuring the website can grow and handle more visitors in the future without problems.
Listen to hear Brad and Matt’s Insider Tips on SEO!
Interview links
Read Remarkable Commerce’s Digital Retail Index >> here <<
Sponsored by…
Remarkable Commerce’s Digital Retail Index
Remarkable Commerce is the UK’s most flexible, and configurable commerce platform – designed specifically for D2C retailers who want to grow their sales quickly.
They’re trusted by leading retailers like Moss, Ben Sherman, and Roman
Remarkable’s key differences are full freedom of your frontend design, and full control of which composable modules you wish to use.
They have just released this year’s Digital Retail Index – which is a performance audit of nearly 800 UK retailers – ranking them by key technical metrics.
Find out where you’re ranked or submit your own site for analysis here
