Omnichannel Expert Podcast Episodes
There are lots of reasons to expand your business beyond purely selling via your own website to consumers.
To grow sales, to increase profits, to better serve customers, to lower your risk, to tap into a new opportunity for success.
BUT choosing the right channel to expand in is hard, as is getting it right when you’ve made your decision.
Our new series explores multiple channels you might choose to expand into, and how to make the most of them
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Listen to our Omnichannel Experts on the Podcast:
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Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B (episode 206)
Alex Weston leads the commercial strategy for SparkLayer B2B, a fast-growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. Listen now for free: Dive in: [04:51] B2B offers scalable, economical way to expand. [08:26] Selling to businesses requires different strategy. [09:45] Merchants must plan and market for success. [14:16] Biggest used features…
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Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Benjamin Lang, Shopify (episode 205)
Benjamin Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies. Listen now for free: Dive in: [05:46] 54% browse online, maximize impact with both. [07:07] Technology affects physical retail experience, now crucial. [13:29] Key elements: tech…
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Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee (episode 204)
Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years of experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony, AND emerging DTC brands like Vital Proteins and Everlane. Listen now for free: Dive in: [03:54] Fell in love with eCommerce, driven to impact. [09:18] Using…
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Omnichannel: Tips for Selling Internationally to Achieve eCommerce Growth with Paul Walker, Global-e (episode 203)
Paul Walker is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. Listen now for free: Dive in: [05:10] Diversify sales channels to reduce risk.[08:20] Optimise proposition based on customer country requirements. [12:42] Can we handle this in-house or outsource? [13:36] Maintaining local knowledge essential…
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Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co (episode 202)
Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, and Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail…
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Community: Exponential Growth from Word-of-Mouth with Victoria Murden (episode 159)
Community building expert Victoria Murden joins the show today to share what a community looks like for an eCommerce brand. She is currently the Chief Marketing Officer at Herdify – the world’s first offline brand tracking tool. Two-thirds of word-of-mouth influence happens offline and can’t be tracked… until now. It targets offline word-of-mouth to amplify…
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Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker (episode 117)
Tom Baker is the founder of FordeBaker Amazon Marketing Agency, who helps launch brands on Amazon and make them profitable. He’s taking us through how to craft the perfect Amazon product page, to maximise your sales by improving your Amazon conversion rate. Listen now for free: 1. Know What Makes Your Audience Tick Perform customer…
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Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel (episode 116)
Martin Heubel spent 4 years at Amazon managing various FMCG product categories, including working with vendors to expand the range and increase sales. On leaving Amazon in 2021 he founded his consultancy Consulterce to help B2C Household and CPG brands like Adidas, Hero Group, and AG Barr reliably increase their profits with Amazon. So who…
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Marketplaces: Using niche marketplaces to grow new customer acquisition (episode 115)
Jesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you can distribute to multiple marketplaces globally much more easily. Listen now for free: About Jesse Wragg Jesse moved to Germany and the first…
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Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait (episode 086)
Sue Monhait is the host of the Gift Biz Unwrapped Podcast, where she helps handmade product businesses to grow. And she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. So for both her own business and in helping her audience…
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Marketplaces: FIVE things you must get right for a successful launch (episode 057)
Lorna is the Marketplaces Engagement Manager at GS1 UK where she helps marketplaces and retailers to work well together. Previously, she has worked in house at big UK retailers Boohoo, Dune, and Mothercare running their marketplace sales. For the last 10 years, Lorna’s been working with and selling on many, many different marketplaces.
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Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales (episode 056)
Jon is the co-founder and CEO at Zonguru, an all-in-one toolset for Amazon sellers. He’s been in online advertising and eCommerce for over 15 years. And for the last 6 years, he’s been focused on helping brands sell more products on Amazon, by getting deep into the data.
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Marketplaces: Why you should NOT also be selling on marketplaces with Aisle 3’s Thomas J Vosper (episode 055)
Thomas has been in the Marketplaces world since he started with Amazon in 2007. For the last four years he’s been getting deep into the world of product and price comparison, first at Pricesearcher, and now with his hugely successful startup Aisle 3 – where he and his team are creating “an online shopping time…
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Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay (episode 054)
Chris started out as an eBay seller, then founded the UK & Europe’s premier resource for marketplace news, tips, and advice – Tamebay.
Our Omnichannel Series is Sponsored by:
Shopify recently turned the tables on me, and took me from interviewer to interviewee.
Knowing, as they do, that the most successful retailers today are those that bridge the gap between online and offline and make it a seamless experience, Shopify wanted my thoughts on how to achieve truly connected commerce, particularly in the key areas of local selling, omnichannel selling and cross border selling.
You can read my thoughts, along with other commerce experts from Germany, France, Spain and Italy by downloading the report.
