Community Expert Podcast Episodes
Everyone in eCommerce seems to be talking about the need to “build community” – but what does that ACTUALLY mean?!
We’re spending 4 episodes diving into just that – including a case study of a retailer who’s set up and succeeding with a community.
AND episodes exploring all different approaches to community building too.
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Listen to our Community Experts on the Podcast:
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Customer Retention: Mistakes to Avoid with Thomas Lalas (episode 244)
Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors. Listen now for free: Dive in: [05:23] Key to retention: product frequency. [09:21] Subscription vs. non-subscription loyalty. [11:48] Subscription strategies as product essentials. [16:04] Boosting ad…
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Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs (episode 171)
Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed. Listen now for free:…
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Community: Build a community that thrives with Copy Club’s Lottie Unwin (episode 162)
Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years. Listen now…
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Community: Just using your Email Marketing to build Community with Katie Skelton (episode 161)
Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest! Listen now for free: About Katie Katie started her copywriting business…
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Community: Exponential Growth from Word-of-Mouth with Victoria Murden (episode 159)
Community building expert Victoria Murden joins the show today to share what a community looks like for an eCommerce brand. She is currently the Chief Marketing Officer at Herdify – the world’s first offline brand tracking tool. Two-thirds of word-of-mouth influence happens offline and can’t be tracked… until now. It targets offline word-of-mouth to amplify…
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Sales Driving Partnerships… with your Customers (episode 107)
Jason is the Director of Partnerships at LoyaltyLion – one of the leading customer loyalty and engagement platforms. So who better to discuss how you can partner with your own customers to increase sales?
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Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon (episode 069)
Michael is a Professor of Marketing in Haub School of Business at Saint Joseph’s University in Philadelphia, Marketing Consultant, and Author of multiple excellent books on consumer behaviour including his latest bestseller “The New Chameleons: How to Connect with Consumers Who Defy Categorization”.
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Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy’s Raúl Galera (episode 068)
Raul’s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they’ve built with their existing customers into a new customer acquisition channel!
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Loyalty: Building a great Loyalty Program with Fiona Stevens from LoyaltyLion (episode 067)
As head of marketing at LoyaltyLion, there’s not much Fiona doesn’t know about how brands are creating successful loyalty programs! So, quite frankly, we couldn’t run our first month on loyalty without getting Fiona on board!
