Influencer Marketing Expert Podcast Episodes
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Listen to our Influencer Marketing Experts on the Podcast:
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Partnerships: Reaching New Audiences with Meta Ads and Influencer Power with Sam Thompsett, Genie Goals (episode 250)
Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville. Listen now for free: Dive in: [03:12] Influencer content boosts paid social. [07:33] Influencer whitelisting boosts ad success. [12:17] Audience alignment for…
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10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management (episode 223)
Welcome to this year’s Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, but each one is coming from a different perspective, and if I were going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. Listen now for…
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Content: Optimising User-Generated Content for eCommerce Marketing Success with Jameela Ghann, Fera (episode 184)
Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms. Listen now for free: Dive in: [03:09] Why should brands care about UGC?[05:28] Video…
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TikTok: 4 Ways to Grow your TikTok Shop Sales with Caitlin Cotter, Unsociable (episode 178)
Caitlin Cotter is one of the team at Unsociable – and they are … “chronically online so you don’t have to be”. They’re a Premier TikTok Shop partner agency and have driven over 500,000 followers, and over 54 million views for the brands they work with, as well as an awful lot of sales. Listen…
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TikTok Influencer Marketing with Kristen Wiley from Statusphere (episode 120)
Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns. She’s been running Influencer Marketing campaigns for over 10 years and is giving us all the ins and outs of how to run your first successful influencer marketing campaign on TikTok. Listen now…
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Sales Driving Partnerships… with Influencer Marketing (episode 109)
Magda Houalla is the Director of Marketing Strategy at Aspire, the influencer marketing platform for high-growth eCommerce brands that are used by over 700 brands to manage their influencer marketing. Magda has been deep in the world of creating influencer marketing partnerships that drive sales since 2015 – so it’s really awesome to have someone…
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Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis (episode 074)
Rick has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media an affiliate and influencer marketing agency. Like me, over the last few years, he’s seen the worlds of influencer marketing and affiliate marketing collide – often with fantastic…
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Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma (episode 073)
6 years ago Jenny left the world of media and publishing to create the influencer marketing insights platform that the brilliant, big, fashion brands she was working with needed. Wearisma is now a key part of the influencer marketing activity of brands as diverse as New Look, Ann Summers, Made.com, Michael Kors, Clarins and Hermes.…
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Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media (episode 072)
Heather’s been in marketing for a couple of decades – and for the last five years has been specialising in podcast advertising at True Native Media. There she and her team connect brands with independent podcasters to create great stories and ultimately drive sales. Frankly, I can’t think of anyone better to give us the…
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Influencer Marketing: What’s working right now with Cody Wittick from Kynship (episode 071)
Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers–both in size, and interest niche. He then took everything he learned there to co-found influencer marketing agency Kynship – which focuses on building a…
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Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy’s Raúl Galera (episode 068)
Raul’s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they’ve built with their existing customers into a new customer acquisition channel!
We cover a lot of similar topics in our Loyalty Marketing Month and Partnership Marketing months too
