We spent August catching up with the latest news in Digital Marketing, and now it’s time to dive into the 3 key things you need to know about before Peak Season hits us all!
So this month we’ve got 3 guests taking us through:
- Analytics Strategies – what is it, why do you need it, how to do it
- Promotional Strategies – how can you structure your promotions to maximise your profits this year?
- Generative AI – should you? and how? and why is this worth tackling before peak?
And then we’ll round off the month with our Black Friday Tips episode.
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Listen to our Pre Holiday Season Experts on the Podcast:
Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed. Listen now for free:…
Peak Season Updates: How to use Generative AI to create better content with Jon Ricketts, Writerly and EKOM (episode 170)
Jon Ricketts is a serial SaaS founder with a focus on the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content…
Peak Season Updates: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble (episode 169)
Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits! Listen now for free: Dive in: [05:15] Academic research shows negotiation costs: time, face.[08:43] Customer lifetime value…
Peak Season Updates: How to create an Analytics Strategy with Manuel Montanari, Mapp Digital (episode 168)
Manuel Montanari has over 23 years of experience managing digital analytics projects for publishers, broadcasters, and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years. Listen now for free: Dive in: [05:57] Analytics strategy vital for making informed decisions.[09:15] Clear strategy simplifies workload and frees time.[12:22] The…
In this episode we have everything you need to know to make this year’s Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that’s going to help you make this year’s end on a high for your business, despite all the crazy stuff that’s going on…
Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been a co-founder of the super exciting investment business Octillion Capital Partners. Listen now for free: Trim the Fat in Your P&L Look at all your line…
Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too! Listen now for free: Move Your Budget Even if margins are tighter and costs have gone up, don’t cut your marketing budget. Instead, move your…
Q4 Updates: Perfecting your eCommerce Pricing Strategy with Burc Tanir, the eCommerce Pricing Guy (episode 112)
Burc Tanir is the CEO of Prisync, the competitor price tracking & dynamic pricing software. A.k.a The eCommerce Pricing guy! Burc Tanir and his company help 100s of eCommerce companies improve their profits with bulletproof pricing strategies that can be applied by any eCommerce company regardless of its size. Listen now for free: Getting Into…
Dan Coleman is a Google Analytics specialist and Ecommerce Wizard He’s accredited by both the Chartered Institute of Marketing AND the Institute of the Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath…
Q4 Updates: A common sense guide to the Shopify Editions Updates with Chase Clymer from Honest eCommerce (episode 110)
Chase Clymer is the co-founder of Shopify agency Electric Eye, AND host of the Honest eCommerce Podcast. He’s joining us to discuss the ins and outs of the latest set of Shopify Editions updates – including giving you much needed clarity on how it can benefit you, and how you can avoid the bright shiny…
In this episode we have everything you need to know to make this year’s Black Friday super successful for your business.
In this episode we have everything you need to know to make this year’s Black Friday / Cyber Monday super successful for your business. Our 9 eCommerce experts share powerful advice that’s going to help you make 2020 end on a high for your business. Our experts include: Shopify’s Kristen LaFrance Voy Media’s Kevin Urrutia…
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