Pre Holiday Season Expert Podcast Episodes
It’s time our annual dive into the key things you need to know about before Peak Season hits us all!
Usually we’d be catching up on all the ad platform changes etc – but this year we’re going a bit more techy and big picture…
We’ve got 3 guests taking us through:
- Improving post purchase customer experience – with an awesome app you need to know about
- Circular e-commerce – just what is the second hand market opportunity? how do you capitalise on it
- SEO updates – including Google’s latest changes
And then we’ll round off the month with our Black Friday Tips episode.
Subscribe to Keep Optimising on your favourite Podcast App
Listen to our Pre Holiday Season Experts on the Podcast:
-
10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management (episode 223)
Welcome to this year’s Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, but each one is coming from a different perspective, and if I were going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. Listen now for…
-
Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast (episode 222)
Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles. Listen now for free: Dive in: [09:00] SEO hasn’t changed much, just more info. [10:37] GDPR regulations in Europe caused legal challenges.[16:14] Website ads frustration…
-
Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco (episode 221)
Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop. Listen now for free: Dive in: [05:19] eCommerce…
-
Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing (episode 220)
Hamish McKay is the founder of the surprisingly groundbreaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience. Listen now for free: Dive in: [03:36] Managed customer experience for popular YouTuber brands. [08:07] Mistakes after hitting buy button explained succinctly. [12:56] Optimised journey for order confirmation and edits. [14:15] Enhancing customer…
-
Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs (episode 171)
Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed. Listen now for free:…
-
Peak Season Updates: How to use Generative AI to create better content with Jon Ricketts, Writerly and EKOM (episode 170)
Jon Ricketts is a serial SaaS founder with a focus on the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content…
-
Peak Season Updates: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble (episode 169)
Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits! Listen now for free: Dive in: [05:15] Academic research shows negotiation costs: time, face.[08:43] Customer lifetime value…
-
Peak Season Updates: How to create an Analytics Strategy with Manuel Montanari, Mapp Digital (episode 168)
Manuel Montanari has over 23 years of experience managing digital analytics projects for publishers, broadcasters, and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years. Listen now for free: Dive in: [05:57] Analytics strategy vital for making informed decisions.[09:15] Clear strategy simplifies workload and frees time.[12:22] The…
-
Black Friday – 7 eCommerce Experts Share their Top Tips for Success (episode 118)
In this episode we have everything you need to know to make this year’s Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that’s going to help you make this year’s end on a high for your business, despite all the crazy stuff that’s going on…
-
Q4 Updates: 5 Ways to Survive the “Recession” with Kunle Campbell from 2x eCommerce (episode 114)
Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been a co-founder of the super exciting investment business Octillion Capital Partners. Listen now for free: Trim the Fat in Your P&L Look at all your line…
-
Q4 Updates: Perfecting your “Recession” Marketing Plan with Ian Hammersley (episode 113)
Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too! Listen now for free: Move Your Budget Even if margins are tighter and costs have gone up, don’t cut your marketing budget. Instead, move your…
-
Q4 Updates: Perfecting your eCommerce Pricing Strategy with Burc Tanir, the eCommerce Pricing Guy (episode 112)
Burc Tanir is the CEO of Prisync, the competitor price tracking & dynamic pricing software. A.k.a The eCommerce Pricing guy! Burc Tanir and his company help 100s of eCommerce companies improve their profits with bulletproof pricing strategies that can be applied by any eCommerce company regardless of its size. Listen now for free: Getting Into…
-
Q4 Updates: The Only Google Analytics 4 Advice you need with Dan Coleman (episode 111)
Dan Coleman is a Google Analytics specialist and Ecommerce Wizard He’s accredited by both the Chartered Institute of Marketing AND the Institute of the Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath…
-
Q4 Updates: A common sense guide to the Shopify Editions Updates with Chase Clymer from Honest eCommerce (episode 110)
Chase Clymer is the co-founder of Shopify agency Electric Eye, AND host of the Honest eCommerce Podcast. He’s joining us to discuss the ins and outs of the latest set of Shopify Editions updates – including giving you much needed clarity on how it can benefit you, and how you can avoid the bright shiny…
-
Black Friday 2021 – 7 eCommerce Experts Share their Top Tips for Success (episode 066)
In this episode we have everything you need to know to make this year’s Black Friday super successful for your business.
-
Black Friday/Cyber Monday – 9 eCommerce Experts Share their Top Tips for Success (episode 014)
In this episode we have everything you need to know to make this year’s Black Friday / Cyber Monday super successful for your business. Our 9 eCommerce experts share powerful advice that’s going to help you make 2020 end on a high for your business. Our experts include: Shopify’s Kristen LaFrance Voy Media’s Kevin Urrutia…
Please Support our Sponsors:
Boost Your Shopify Store’s Visibility with Yoast SEO plugin!
Are you looking to skyrocket your eCommerce presence? As Black Friday approaches, ensuring your online store stands out in the search results is crucial.
With intense competition and high consumer expectations, driving traffic and sales is more challenging than ever.
Yoast SEO plugin for Shopify is here to help you always and even in the busiest time of the year! With Yoast SEO you can effortlessly optimize your store’s content for search engines and social media.
Why Yoast SEO?
- Elevate your rankings: leverage Content and Readability Analysis to craft high-quality, SEO-optimized content that stands out
- Drive clicks and sales: boost your click-through rates with eye-catching rich results thanks to Yoast’s automatic addition of schema markup.
- Stress-free optimization: Let Yoast handle the technical details while you focus on your business. No coding skills required!
- Enhance user experience: Improve your site’s structure and navigation to create a seamless shopping experience that keeps customers engaged
- Save time: easily export, edit and import your product data
What Yoast users are saying:
“If there is any app you want to install for your online success or invest in to learn SEO; make it Yoast SEO because you will be killing two birds with one stone. My only complaint is that I wish they had launched Yoast SEO on Shopify sooner as it would have saved me a lot of time, effort and money” . Abida Nasreen – Heat London
Don’t Miss Out!: Visit the Shopify App Store today Ensure your store is fully optimized and ready for the Black Friday shopping surge
Discounts are available ~ ONLY in September!*
- MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
- Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON
* Discount expires midnight 30 September 2024.
