Storytelling Expert Podcast Episodes
For the very first time in 2024 we’re devoting a WHOLE month to the skill of Storytelling in eCommerce Marketing.
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Listen to our Storytelling Experts on the Podcast:
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AI Use Cases: How to Build Effective Customer Avatars Using AI with Sara Bodner (episode 237)
Sara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites. Listen now for free: Dive in: [04:15] Creating, sharing, and refining content using AI. [07:50] AI helps understand users, systemize insights efficiently. [12:22] Research, analyze reviews for authentic customer language. [15:03] Start with…
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Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly (episode 233)
Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice…
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Storytelling: How to Create Captivating Product Stories with Aimee Lopez, Copy Unleashed (episode 193)
Aimée López is a senior copywriter and strategist helping global brands get the most impact from their copy. From in-store signage to SEO and whole cross-channel brand campaigns. Aimée’s agency Copy Unleashed has delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her pitch to be on…
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Storytelling: How Storytelling Can Improve Top-of-Funnel Success with Danielle Gipps, Revenue Growth Agency (episode 192)
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key. Listen now for free: Dive in: [06:17] Make strong impression on new audience for growth.[10:18] Algorithms target potential…
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Storytelling: Embedding Storytelling Throughout the Customer Journey for Great Customer Experience with Ben Afia (episode 191)
Ben Afia is a customer communications expert for the FTSE100. Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots. Listen now for free: Dive in: [03:35] Ben shares his storytelling…
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Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency (episode 190)
Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency. For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling. Listen now for…
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Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas (episode 031)
In this episode our host Chloe Thomas is taking over to take you through how to work storytelling into your marketing in order to speed up time to purchase, increase likelihood of purchase, and increase repeat purchases and referrals. You’ll learn about how to create your story, the types of stories that work, and how…
Huge thanks to our Storytelling Sponsors
Has your eCommerce brand reached a revenue ceiling? Or are you struggling to sustainably acquire new customers?
You may think the answer is to spend more money on your sales ads and chase an unreachable ROAS target. But Revenue Growth Agency could have the key to unlocking your brand’s true growth potential.
We combine powerful storytelling techniques with robust, data driven testing and learning to create impressive full funnel digital strategies and put your brand in front of new audiences at scale. If you are ready to start your revenue growth journey, get in touch to speak to a growth expert.
