Facebook Ads That Actually Work: Real Strategies from Real Experts
Tired of burning money on Facebook ads that don’t convert? These episodes feature the strategies, tactics, and insider secrets that top eCommerce brands use to make Facebook and Instagram ads profitable.
Facebook advertising is the biggest frustration for most eCommerce business owners. You’ve probably been there; excited about the potential, you set up some ads, spend a few hundred dollars, get some clicks, maybe a few sales, but when you do the math, you’ve lost money.
Meanwhile, you keep hearing about businesses that are crushing it with Facebook ads, spending thousands per day profitably. What do they know that you don’t?
These podcast episodes reveal exactly what’s working now in Facebook and Instagram advertising. You’ll hear from media buyers managing seven-figure ad accounts, agency owners who’ve seen every mistake possible, and brand owners who’ve cracked the code on profitable Facebook advertising.
What you’ll discover:
- How to structure campaigns that Facebook’s algorithm actually loves
- Creative strategies that stop the scroll and drive purchases
- Audience targeting that finds your ideal customers without wasting spend
- Landing page and funnel optimisations that improve your conversion rates
- Attribution and tracking setups that show you what’s really working
- Scaling techniques that maintain profitability as you increase spend
- Common mistakes that kill campaigns before they have a chance to work
- How to test effectively without burning through your entire budget
- iOS 14 workarounds and privacy-first advertising strategies
- Creative testing frameworks that identify winning ads faster
Why these episodes matter: Facebook and Instagram still drive more eCommerce revenue than any other paid advertising channel. But the platform is more complex and competitive than ever. Cookie-cutter strategies don’t work. You need insights from people who are actually succeeding in today’s environment.
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Listen to our Facebook Ads Experts on the Podcast:
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Growth: 3 Pillars of Creative to Beat the Attention Recession with Amy Budd, Launch (episode 299)
Amy Budd is the Client Services Director at Launch, a B Corp performance marketing agency that helps brands grow in a way that actually lasts. Mixing smart data with creative thinking to build campaigns that work now and also in the long run. Happy clients include Weird Fish, Piglet In Bed, and Green People. In…
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Customer Acquisition: Outperform Competitors with Smarter Meta Ads and Creative Variations – with Elyse Collat (episode 286)
Elyse Collat is a digital growth leader and eCommerce strategist with 15+ years of experience helping purpose-driven brands scale with impact. Including delivering triple-digital growth for multiple global brands like frank green, Thankyou, and STAAND. In this episode, she reveals what’s actually working right now in Meta ads, and how brands can combine smart testing…
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Pre-Q4: The Silent Killer of eCommerce Profits: Fix Your Tracking Before Peak with Wesley Hartley, Leaf (episode 277)
Wesley Hartley is Chief Commercial Officer at Leaf. Leaf is a technology and data science company delivering performance intelligence solutions for next-gen eCommerce brands. And they’ve recently launched a new conversion tracking & monitoring solution called Leaf Signal. Listen now for free: Powered by RedCircle Dive in: [05:00] “From Downloads to Engagement Focus” [08:54] Effective Facebook…
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Partnerships: Reaching New Audiences with Meta Ads and Influencer Power with Sam Thompsett, Genie Goals (episode 250)
Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville. Listen now for free: Powered by RedCircle Dive in: [03:12] Influencer content boosts paid social. [07:33] Influencer whitelisting boosts ad success. [12:17]…
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Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton (episode 243)
Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth. Listen now for free: Powered by RedCircle Dive in: [05:33] Meta’s conversions API explained. [07:01] Optimising eCommerce ad tracking. [11:55] Shopify app setup and pricing. [15:07]…
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Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie Meroni, White Bee Digital (episode 242)
Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again. Listen now for free: Powered by…
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Meta Ads: Why First-Party Cookies are What You Need for Success with Yiqi Wu, Aimerce (episode 241)
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. Listen now for free: Powered by RedCircle Dive in: [04:57] One-year cookies enable continuous visitor tracking. [07:21] First-party data capturing enhances ad performance. [10:13] User tracking challenges due to…
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Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock (episode 240)
Nikki Lindgren is the founder of Pennock – The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands. Listen now for free: Powered by RedCircle Dive in: [03:43] Brands prioritize profitability and efficient ad strategies now. [09:08] Focus on MER, simplified structures, machine learning. [13:17] New assets required based on…
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Meta Ads: Running an In-House Creative Team with Janis Thomas, Look Fabulous Forever (episode 239)
Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site. Founded in 2013, Janis has been driving…
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AI Use Cases: Automating Ads and Improving Your Campaigns Using AI with Komal Singh, 4XDigital AI (episode 238)
Komal Singh is the co-founder of 4XDigital AI, an automated advertising solution that helps you create, launch, and manage campaigns across multiple ad channels – including Meta, Google, Amazon, TikTok, Pinterest, eBay and more. Listen now for free: Powered by RedCircle Dive in: [04:36] Focusing on small business marketing alleviates founders. [06:22] Small sellers face bandwidth…
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Attribution: How First-Party Cookies Grow your Email and Advertising Sales with Yiqi Wu, Aimerce (episode 225)
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. Listen now for free: Powered by RedCircle Dive in: [04:48] Left big tech to help small businesses. [08:50] Collect our own data for powerful marketing. [10:49] Enabling a domain-specific,…
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Advertising: Elevating & Optimising Your Meta Ads Campaigns for Success with Jon Loomer (episode 207)
Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. Listen now for free: Powered by RedCircle Dive in: [07:10] New advertisers have it easier now. [12:33] Expensive marketing…
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Storytelling: How Storytelling Can Improve Top-of-Funnel Success with Danielle Gipps, Revenue Growth Agency (episode 192)
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key. Listen now for free: Powered by RedCircle Dive in: [06:17] Make strong impression on new audience for growth.[10:18]…
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Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency (episode 190)
Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency. For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling. Listen now for…
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Digital Advertising: How to Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow, Source Nine (episode 167)
Rob is CEO at Source Nine home to The Empathy Blueprint (which you may remember from a previous episode!). Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience. Listen now for free: Powered by…
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Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy (episode 158)
Jessie Healy runs her own agency Webtopia and her coaching program. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies. Listen now for free: Powered by…
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Facebook Ads: How to Grow Your Mailing List with Laura Hanlon (episode 157)
Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard. It is the UK’s number one Boutique Ad Agency for Women’s fashion, beauty, and homeware! She shares how to improve sales and recruit better-quality customers using her proven strategy. Listen now for free: Powered by RedCircle Getting Into the World of…
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Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox (episode 156)
Jonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate more leads and sales with their PPC management services, across Facebook Ads and other channels. Listen now for free: Powered by RedCircle Using AI to Improve Your Facebook Ads Performance Jonny says there are two…
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Facebook Ads: The Advantage of Advantage Plus Shopping Campaigns with Aggie Meroni (episode 155)
Today we are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. She’s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the…
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Attribution: AI Media Buying with Rabah Rahil (episode 140)
In today’s episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creativity for your Shopify store in one place, and currently sits across…
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Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin (episode 105)
Becky runs my favourite Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. Listen now for free: Powered by RedCircle Understanding the Different Ad Types It’s important to know the different ad options available to you so…
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Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagné from J7 Media (episode 104)
Antoine is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now – a lot of that is based on User Generated Content – aka UGC. Listen now for free: Powered…
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Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest (episode 103)
Ben is Head of Creative at Nest, and previously Content Specialist at Lululemon. Ben’s helped make Nest one of only a handful of agencies awarded top tier Facebook partner status – awarded because they’re that good at managing your ads. With a client list including Huel, Papier, ME+EM, and Ted Baker – I’m really looking…
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Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood (episode 102)
Colby is the founder of Facebook Ads agency Brighter Click, who regularly 2x or 3x their client’s Facebook Ad revenues. They’re managing over 20 million in ad spend, and have managed over 75 happy clients! He’s also recently been invited to join the Forbes Business Council! AND become an Entrepreneur.com Leadership Network Advisor. Listen now…
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Facebook Ads: Understanding your Customer’s WHY is core to your success (episode 101)
If you listen to our sister show eCommerce MasterPlan, you’ll have recently heard me chatting with Rob about his phenomenally successful new eCommerce venture where they achieved sales of £200k in just the first 8 weeks of trading. Well, Rob’s here to explain the detail of how he created the Facebook Ads that achieved that, which…
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Post-Cookie Marketing: How to make Facebook Ads work for you (episode 082)
Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, so Antoine is perfectly placed to explain all about what’s working on Facebook Ads right now. Listen now for free: Powered…
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Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney (episode 035)
Neil’s career kicked off when he created the SFN Expo and used just online marketing to bring thousands of consumers through the door every year. In 2016 he took all he learnt building that business and turned it into an agency that over the last four years has helped thousands of entrepreneurs worldwide create crazy-converting…
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Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan (episode 034)
John was recently head of growth at Purelei (just named fastest growing Shopify store in Germany in 2020) and is also co-founder at Volt, a Facebook Ads agency that specialises in Dark Posting.
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Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz (episode 033)
Lauren has been in graphic design since 2006, and over the years has got increasingly involved in what it takes to makes ad campaigns successful. In 2014 she consolidated her love for eCommerce sales growth and great ad design when she founded The Loft325. Working with many fast growth DTC brands she’s here to give…
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Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor (episode 032)
RJ has spent the last 15 years creating and selling marketing software to make our lives easier and our results better. In 2016 he founded Pattern89, an AI simulation tool that predicts which creative is going to work best–before you spend a single dime on ads. Handy eh!?
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Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia (episode 017)
Kevin owns several successful eCommerce Stores, hosts the Digital marketing Fastlane podcast and runs the #1 Facebook Ads agency Voy Media
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Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion (episode 016)
Sarah is the head of delivery at Nest Performance. For the last 4 years Sarah’s been deep in the world of PPC running ads across Adwords, Facebook, Instagram and more.
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