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Keep Optimising Marketing Podcast

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Facebook Ads and Instagram Ads on the Keep Optimising Podcast

facbeook ads guests on the keep optimising podcast

We publish a New episode every Wednesday. Listen for free:

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Listen to our Facebook and Instagram Ads Episodes:

  • 016 Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion
  • 017 Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia
  • 032 Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor
  • 033 Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz
  • 034 Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan
  • 035 Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney
  • 082 Post-Cookie Marketing: How to make Facebook Ads work for you now with Antoine Gagne from J7 media

Sign up for our Free 2022 Facebook Ads Q&A Webinar:

View our 2021 Facebook Ads Q&A Webinar:

Panellists:

  • R J Talyor, CEO & Founder of Pattern89 – Get your Creative Forecast at www.pattern89.com
  • John Hagan, co-founder Volt Agency – Find out more at voltagency.co
  • Neil Shoney, Online Marketing Success Coach at ShoneyDigital – Find him on Instagram @neilshoneymac
  • Lauren Schwartz, Creative Strategist and Owner of The Loft325 Creative Service – Find her at theloft325.com & as Lauren Schwartz on YouTube
  • Antoine Gagne, CEO at J7 Media – Grab their free guide here: experts.j7media.com/masterplan

Attribution Resources mentioned:

  • Wicked Reports
  • Segmetrics

What we covered:

  • 7:39 – If we’re looking for a big bang improvement in our Facebook ad performance. Would you begin by tweaking creative, by tweaking Segmentation, or by tweaking text?
  • 11:40 – Should we be testing the offer in our email campaign or in a physical retail store before we use ad spend?
  • 14:41 – What’s a new Facebook technique or tool that is super powerful but people don’t know about or aren’t using yet.
  • 20:29 – Should or should I not be having second thoughts about Facebook ads manager and its effectiveness?
  • 21:53 – To do dark postings, do I have to get access to the influencer’s business ads manager?
  • 24:49 – What are you doing about the iOS 14 privacy updates and the impending effect on Facebook ads.
  • 36:42 – How well is Facebook working in terms of prospecting? That is getting ourselves in front of people we don’t know yet who are pre-primed to buy.
  • 41:53 – Is Instagram more of a shopping mall than Facebook?
  • 43:53 – What do you think about consumers using both platforms that is Instagram and Facebook for their shopping habits in different ways?
  • 48:24 – On Facebook likes. Should we be running campaigns to get likes on our pages? Should we care about the audiences and set of people who liked our page?

You may also like:

  • Our general advertising episodes

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Topics We’ve Covered:

  • Email Marketing
  • Facebook Ads
  • SEO for eCommerce
  • Improving your Conversion Rates
  • Online Advertising
  • Social Media
  • Content Marketing
  • Black Friday
  • Marketing Foundations

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