It’s time to go deep into the newest of social media platforms, the one that’s been changing how we consume content and which has Meta’s knickers in a twist.
Marketing on TikTok has reached a level of maturity that it’s worth you considering for your business.
And by maturity I mean there are tried and tested strategies that are working for brands right now, and that the ecosystem to help you deploy those strategies exists too.
Essentially – whilst still new and exciting, there’s a road map for getting stuck in.
Warning time – for many TikTok is still going to be a bright shiny object, so my aim this series is to… give you the insight you need to:
- Decide if it’s for you this year or not
And if it is…
- Help you to reach a point of success faster because we’ve given you the insight you need to save you from having to learn it the hard way
Subscribe to Keep Optimising on your favourite Podcast App
Listen to our TikTok Experts on the Podcast:
Sven Muchow is a TikTok Advertising specialist helping eCommerce brands scale their performance on this exciting new channel.
Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns. She’s been running Influencer Marketing campaigns for over 10 years and is giving us all the ins and outs of how to run your first successful influencer marketing campaign on TikTok. Listen now […]
We’re ending the year with a marketing-heavy hitter…. Marcus Foley is a co-founder at Tommy who works with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumer’s attention. Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb […]
Watch our TikTok for eCommerce Expert Q&A Panel Session:
TikTok for eCommerce Expert Panellists:
- #paid, Danny Desatnik – Find out more about #paid
- Muchow Marketing, Sven Muchow – 20% off Sven’s TikTok Ads ebook for the first 10 people who use this link
Topics and Questions:
- 6m15s New TikTok Ad format- all the latest news
- 11m48s Ad conversion rates in the beauty category
- 16m26s Is it all about the creative?
- 17m31s Tips for getting the creative right over the next few months
- 22m48s Is it possible to get good results for Halloween (1 week away), Black Friday (4 weeks away) and Christmas (8 weeks away)?
- 34m.01s If we’re thinking long term – targeting 2023 success – what should we be doing in 2022 to make that happen?