TikTok & TikTok Shop Expert Podcast Episodes
It’s time to go deep into the newest of social media platforms, the one that’s been changing how we consume content and which has Meta’s knickers in a twist.
Marketing on TikTok has reached a level of maturity that it’s worth you considering for your business.
And by maturity I mean there are tried and tested strategies that are working for brands right now, and that the ecosystem to help you deploy those strategies exists too.
Essentially – whilst still new and exciting, there’s a road map for getting stuck in.
PLUS there’s now TikTok Shop – TikTok’s own marketplace with a whole new way to grow sales on this retailer-friendly platform.
Warning time – for many TikTok is still going to be a bright shiny object, so my aim this series is to… give you the insight you need to:
- Decide if it’s for you this year or not
And if it is…
- Help you to reach a point of success faster because we’ve given you the insight you need to save you from having to learn it the hard way
Subscribe to Keep Optimising on your favourite Podcast App
Listen to our TikTok Experts on the Podcast:
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TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball (episode 219)
Noah Tucker is the founder and CEO of Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. Listen now for free: Dive in: [03:09] Transitioned from brand side to tech, influencer marketing. [08:03] TikTok shop lacks…
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TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals (episode 218)
Gisela Benini is a specialist in digital marketing, social media, and eCommerce, and is one of the team at the award-winning agency Genie Goals. Listen now for free: Dive in: [05:02] Focus on authentic, attention-grabbing TikTok creatives. [06:33] Grab attention, retain interest, end with action. [10:21] TikTok offers unique advertising and creative tools. [14:32] TikTok offers TTCX for…
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TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School (episode 217)
Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping and is now helping 100s of influencers, experts, celebrities,…
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TikTok: TikTok Shop Affliates 101 with Amelia Tranter, FordeBaker (episode 180)
Amelia Tranter is an account strategist at FordeBaker, helping beauty and fashion brands increase their sales on Amazon, Walmart, eBay, and TikTok Shop. Managing over 12,000 products, and with annual sales revenue of $43 million, Amelia and the FordeBaker team know marketplace selling. Listen now for free: Dive in: [03:06] TikTok addiction led to business…
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TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179)
Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work. Listen now for free: Dive in: [04:37] TikTok offers unique content that appeals to youth.[08:33] Test TikTok, but limit the budget.[10:27] Similarity between Meta and TikTok misunderstood.[15:47] TikTok demands valuable…
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TikTok: 4 Ways to Grow your TikTok Shop Sales with Caitlin Cotter, Unsociable (episode 178)
Caitlin Cotter is one of the team at Unsociable – and they are … “chronically online so you don’t have to be”. They’re a Premier TikTok Shop partner agency and have driven over 500,000 followers, and over 54 million views for the brands they work with, as well as an awful lot of sales. Listen…
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TikTok: From Ops to Sales with TikTok Shop with Derric Haynie, Pipe17 (episode 177)
Derric Haynie is on a mission to get eCommerce Ops Teams out of spreadsheets, with the team at Pipe17. They’re leading the charge on TikTok Shop in the US – where TikTok Shop has only been available since mid-September. By the end of September, Pipe17 had already helped over a dozen merchants launch on TikTok…
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Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs (episode 171)
Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed. Listen now for free:…
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Digital Advertising: What’s the best thing to do with TikTok ads? With Ben Muir from Unsociable (episode 163)
Ben Muir is the Head of Marketing at sister agencies Grow Digital who helps brands enter the UK market, and Unsociable where they’re all about harnessing the power of TikTok and other social channels to drive brand growth. Listen now for free: Getting Into Advertising and TikTok Ben has always had a passion for storytelling…
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TikTok Advertising 101 with expert Sven Muchow (episode 121)
Sven Muchow is a TikTok Advertising specialist helping eCommerce brands scale their performance on this exciting new channel.
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TikTok Influencer Marketing with Kristen Wiley from Statusphere (episode 120)
Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns. She’s been running Influencer Marketing campaigns for over 10 years and is giving us all the ins and outs of how to run your first successful influencer marketing campaign on TikTok. Listen now…
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Content Marketing: Interactive Content, TikTok, and the Attention Economy (episode 079)
We’re ending the year with a marketing-heavy hitter…. Marcus Foley is a co-founder at Tommy who works with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumer’s attention. Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb…
Huge thanks to our TikTok Sponsors
If you’re running an eCommerce store on Shopify, you need to check out Social Snowball, the affiliate platform designed for the modern affiliate manager.
Unlike traditional platforms focused on publishers and blogs, Social Snowball enables you to grow with creators, ambassadors, influencers, and even your own customers.
Which of course includes… selling on TikTok.
One of the standout features of Social Snowball is its ability to eliminate code leaks with Safelinks. If your discount codes are ending up on coupon sites, Social Snowball will put a stop to that and save your CPA.
Another great aspect is their tiered reward system. It motivates your affiliates to keep posting and driving revenue for your business, making it easy and seamless for them to get paid. Whether they prefer Venmo, PayPal, direct bank transfers, Visa gift cards, or Amazon gift cards, Social Snowball has them covered.
Check out Social Snowball now or find Social Snowball in the Shopify App Store
