Google Ads: The Time for Automation is NOW! With Zeze Peters (episode 089)

by April Buencamino-dy

Zeze is a ROCKET SCIENTIST – no really he is. But he’s spent most of his career working in digital and in 2017 founded Beam.City to simplify advertising, help businesses stop wasting money on un-optimised adverts, and save the time it takes to manage and optimise ad accounts. So if you’ve ever thought that running a successful Google Ads account was rocket science… Zeze’s here to explain how it can be a LOT easier than that.

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About Zeze

Zeze’s background is in aerospace engineering, and he has spent a lot of time building different products in the space of electronics, software, eCommerce platforms, and big data.

In coming out with new products, he always had to deal with advertising and it overwhelmed him at first. Over time, he figured out what was working and decided that he can do a lot more with Google Ads by automating its processes.

Solving a Problem

Zeze says the main reason why he created the platform is because advertising on Google Ads can get overwhelming for most people.

He broke down advertising into 17 steps and optimized these components by automating them using AI.

Essentially, what the platform is doing is helping advertisers do all their work in one place.

Managing Billing

Effectively managing billing is a pain point for many advertisers.

What’s platform does is it allows you to handle all your advertising billing through its interface, whether you’re on Facebook, Google, or any other advertising channel.

So not only does the platform help you with your advertising strategies, it also gives you an effective way to manage billing for all the channels you’re on.

AI for’s Clients

As Zeze explains, the automation or AI helps you succeed in every step of the process.

There’s automation for monitoring and advertising optimisation. There’s another piece coming out soon that’s focused on automating strategy.

Asked if he sees automation working in this space, Zeze says his clients have reported getting up to a hundred times better results using their’s platform, even after only a few days of using it.

Who is the platform for?

Zeze says it’s for businesses who’ve already done even just a bit of advertising because they require a certain amount of existing data to be fed into the system to create a strategy.

However, they’re working on new products such as the Strategy Automation Wizard, that will help bridge the gap for those just entering the world of ads. All they would have to do is answer questions about their business and the platform will map out a strategy for them automatically.

Insider Tips

If we’ve inspired someone to take their first step with advertising – what do they need to know to give themselves the best chance of success?

Zeze says take your time learning it and ask for help from someone who knows what they’re doing.

Once you’ve started of course you’ve got to ‘keep optimising’! So what’s your favourite way to improve advertising performance?’s platform can help automate your advertising, monitoring, and media sizing among others.

Using it can help your business optimise its advertising by letting you think about the actual message you want to deliver, and not spend more time thinking about how to deliver it through ads.

If someone listening wants to learn more about advertising is there one cheap/free resource you’d recommend?

Zeze recommends Jyll Saskin Gales, who’s a great resource for all things Google Ads. She provides tips on how to set up your ads and your analytics, and even your copy. is another resource for Google Ads. Join their webinars where they talk to businesses and recommend strategies, or connect with them through their chat box for any question.

Crystal ball time – what’s coming up in the next 6-12 months that we should be getting ready for in advertising?

In the same way that Apple’s changes affected Facebook, Google has something similar coming in the next six months. can help address the problems that will come with the changes by integrating components of advertising on their platform. This means going to just one place to get the results you’re hoping to achieve.

They’re also in the process of finalizing their strategy automation tool and looking forward to businesses trying this out soon.

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