Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs.
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[04:19] Affiliate marketing is still very much about relationships.
[05:35] Affiliate marketing diversifies customer acquisition, cuts costs.
[09:17] Control affiliate program, manage who participates.
[12:02] Being in a network has its advantages.
[14:41] Affiliates need dedicated manager for success.
[16:18] Complementing the work of PR.
[18:23] Clever technical solutions improve affiliate conversion rates.
[20:49] Listen to Red’s Insider Tips!
The Evolution of Affiliate Marketing
Affiliate marketing has evolved over the years. It has grown from primarily being associated with voucher codes to a more diversified marketing channel. It has become a more sophisticated space with a variety of affiliates. This includes top-of-funnel partners, influencers, and loyalty programs. The evolution has made affiliates more attractive to a broader range of brands, including luxury and premium brands.
Affiliate Marketing for Luxury and Premium Brands
Luxury and premium brands can successfully engage in affiliate marketing. They need to focus on relationships, added value, and brand image. It’s important for brands to treat affiliates as partners and own the relationship to maintain control over brand image. Red advises against relying solely on discounts and incentives. She suggests that premium brands offer added value, such as free delivery or personalized experiences. With careful management and strategic planning, luxury brands can effectively implement an affiliate marketing strategy.
Collaboration Between Affiliate Marketing and PR
Affiliate marketing and PR can go hand in hand to enhance brand visibility and reach a wider audience. Red highlights the complementary nature of affiliate marketing and PR efforts. While PR often focuses on traditional media coverage, affiliates can contribute to top-of-funnel awareness. Collaboration between affiliate managers and PR teams is crucial for leveraging the strengths of both channels. By working together, brands can achieve a more holistic and effective marketing strategy.
Plus hear Red’s Affiliates Marketing Insider Tips in the episode right now
PLUS Red’s social media
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So you can finally get to grips with the channel, in a painless, jargon free way. While knowing you’re learning from the award winning, eCommerce experts who launch programmes for all business sizes, from the likes of Scamp & Dude and Only Curls to Karl Lagerfeld.