Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA (episode 183)

by April Buencamino-dy

Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage!

Sophie Frères LiSA Retail Content Marketing

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Dive in:

[02:00] Sophie’s journey into content marketing and social commerce.
[04:41] How LiSA was founded.
[05:51] What social commerce encompasses.
[09:57] Working out how to start your social commerce strategy.
[16:41] No major changes in consumer behavior. It’s the brands that need to make social commerce happen.
[18:38] Sectors that are on social commerce.
[22:05] Authenticity is key for brands to find success with social commerce.
[23:49] Listen to Sophie’s Insider Tips!

Social Commerce is More Than Social Media Selling

Social commerce is a broader concept than just selling products on social media platforms. It involves any experience with social interaction and a seamless way to buy. It’s important to understand the ways in which social interaction and shopping can be integrated across different platforms and experiences. This broader view lets brands tailor their social commerce strategies to fit the preferences and behaviors of their target audience.

Collaboration Among Teams is Essential for Social Commerce Success

Social commerce involves a convergence of responsibilities traditionally assigned to different teams. To succeed, these teams must work together seamlessly. Effective communication and shared goals are key to ensuring that social commerce strategies enhance the total customer experience. This ultimately contributes positively to KPIs for each team.

Authenticity Drives Social Commerce Success

Brands should prioritize authenticity in their social commerce content creation. Social commerce is not about building an elaborate production setup. Rather, it’s about connecting with the audience on a personal level. Brands can leverage existing content to keep it true to their identity while exploring interactive and shoppable elements to enhance the whole customer experience.

Plus hear Sophie’s Content Marketing Insider Tips in the episode right now

Interview Links

Sophie’s social media links

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