All Keep Optimising Podcast Episodes
You Asked, Chloe’s answering – it’s our epic 100th Episode (episode 100)
SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy (episode 099)
SEO: Protecting and Repairing your Online Reputation with Justin Seibert (episode 098)
SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz (episode 097)
Email Marketing: Customer-First Data for Customer Retention with Klaviyo’s Gemma Banks (episode 096)
Email Marketing: The Email Content Trends you need to know with Pure360’s Komal Helyer (episode 095)
Email Marketing: Using Pinterest to Grow your Email List with Laura Rike (episode 094)
Email Marketing: How to use Quizzes to increase your email list (and sales!) (episode 093)
Google Ads: Google Shopping Campaigns – what’s working now? (episode 092)
Google Ads: Keyword Search Campaigns – what’s working now? (episode 091)
Google Ads: Bestselling author Andy Splichal talks “Make Each Click Count” (episode 090)
Google Ads: The Time for Automation is NOW! With Zeze Peters (episode 089)
Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan (episode 088)
Offline Marketing: Profitable Customer Acquisition with Off-The-Page Ads (episode 087)
Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait (episode 086)
Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency (episode 085)
Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact (episode 084)
Post-Cookie Marketing: Lifecycle Marketing Tips and Tricks with Josh Chin (episode 083)
Post-Cookie Marketing: How to make Facebook Ads work for you (episode 082)
Post-Cookie Marketing: SMS Marketing for Beginners with Elena from Yotpo SMSBump (episode 081)
Post-Cookie Marketing: Zero Party Data with Ben Parr from Octane AI (episode 080)
Content Marketing: Interactive Content, TikTok, and the Attention Economy (episode 079)
Content Marketing: UGC Masterclass in Customer Reviews (episode 078)
Content Marketing: Purpose Driven Marketing – How do you shout with confidence? (episode 077)
Content Marketing: Video Marketing with bestselling author Jon Mowat (episode 076)
Content Marketing: Crafting Product Pages that Convert (episode 075)
Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis (episode 074)
Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma (episode 073)
Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media (episode 072)
Influencer Marketing: What’s working right now with Cody Wittick from Kynship (episode 071)
Loyalty: Discover how your Brand Perception is central to your customer loyalty levels (episode 070)
Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon (episode 069)
Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy’s Raúl Galera (episode 068)
Loyalty: Building a great Loyalty Program with Fiona Stevens from LoyaltyLion (episode 067)
Black Friday 2021 – 7 eCommerce Experts Share their Top Tips for Success (episode 066)
Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind (episode 065)
Social Media: Increase Engagement with the Perfect Content Playbook (episode 064)
Social Media: 6 Steps to Fast Track your Instagram Growth (episode 063)
Social Media: Streamlining your workflows to increase ROI (episode 062)
New Marketing: YouTube Ads for eCommerce – should you be testing them? (episode 061)
New Marketing: Livestream eCommerce – how to use it to create online sales events (episode 060)
New Marketing: Improve all your marketing with a One Click Checkout (episode 059)
New Marketing: TikTok for eCommerce with the Sugatan team (episode 058)
Marketplaces: FIVE things you must get right for a successful launch (episode 057)
Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales (episode 056)
Marketplaces: Why you should NOT also be selling on marketplaces with Aisle 3’s Thomas J Vosper (episode 055)
Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay (episode 054)
SEO: How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital (episode 053)
SEO: Blue Ocean Blogging Strategy with Adam Bastock (episode 052)
SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net (episode 051)
SEO: Perfecting your faceted navigation with Luke Carthy (episode 050)
SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush (episode 049)
Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert (episode 048)
Google Ads: Shopping Campaigns – the latest tactics for success with Richard Hill (episode 047)
Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin (episode 046)
Google Ads: How to get started with Mike Rhodes author of the number 1 Google Ads book (episode 045)
Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software (episode 044)
Affiliate Marketing: How to find new Affiliates with Chris Tradgett from Publisher Discovery (episode 043)
Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains (episode 042)
Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis (episode 041)
SMS Marketing – should you? how do you? with Corinne Watson from Postscript (episode 040)
Email: Using your Email Segmentation to improve your Facebook Ad results with Kunle Campbell (episode 039)
Email: The Latest List Growth Tips with Gabe Macaluso from Omnisend (episode 038)
Email: Turn sign ups into buyers with the perfect Welcome Campaign with Val Geisler (episode 037)
Email: Perfect Post Purchase Campaigns with Jessica Totillo Coster (episode 036)
Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney (episode 035)
Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan (episode 034)
Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz (episode 033)
Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor (episode 032)
Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas (episode 031)
Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy (episode 030)
Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran (episode 029)
Marketing Foundations: The Right Tech Stack with eCommerce Tech’s Derric Haynie (episode 028)
Content Marketing: User Generated Content how make it work for you with Joanna Steele (episode 027)
Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs (episode 026)
Content Marketing: What does a modern PR strategy look like? with Mark Hook (episode 025)
Content Marketing: Outreach and Digital PR tips with Spark Toro’s Rand Fishkin (episode 024)
Content Marketing: Blogging – how to make it work for you with Fynn Glover of Matcha (episode 023)
Social Media: Instagram – what you should do with Chloe Alysse from Tailwind (episode 022)
Social Media: How to get your Customers raving about you on social with Dan Gingiss (episode 021)
Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer (episode 020)
Social Media: What’s the Point of Social Media with Matt Edmundson (episode 019)
Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann (episode 018)
Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia (episode 017)
Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion (episode 016)
Advertising: Google Shopping Campaign Tips with Mark Hammersley (episode 015)
Black Friday/Cyber Monday – 9 eCommerce Experts Share their Top Tips for Success (episode 014)
Improve All Your Conversion Rates: Using Live Chat and Customer service to improve conversion rates with Gorgias’ Lucas Walker (episode 013)
Improving Conversion Rates: Improve your Homepage, Navigation & Category Pages with Mogens Møller (episode 012)
Improving Conversion Rates: Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield (episode 011)
How better onsite search can up your conversion rates with Ian Scarr from Klevu (episode 010)
SEO: Free Google Shopping traffic (and Buy on Google news) with Justin Seibert (episode 009)
SEO: Everything you need to know about Dynamic Rendering with Geoff Atkinson (episode 008)
SEO: How to target Long Tail Keywords with your Category Pages with Kristina Azarenko (episode 007)
SEO: Luke Carthy explains Technical SEO 101 (episode 006)
Email: Kurt Elster explains the top automation flows that drive revenue (episode 005)
Email: Kate Barrett “US vs UK Retailers: The State of Email Sign Ups” (episode 004)
Email: Louise Read from Klaviyo explains how a DTC brand can make the most of email (episode 003)
