• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Keep Optimising Marketing Podcast

everything to do with the Keep Optimising Podcast

  • Home
  • Net Zero
  • How to Listen
  • Topics
    • SEO
    • Email Marketing
    • Google Ads
    • Facebook Ads
    • Offline Marketing
    • Marketing in a Post Cookie World
    • Influencer Marketing
    • Loyalty Marketing
    • Improving your Conversion Rates
    • Organic Social Media
    • Content Marketing
    • eCommerce Marketing Foundations
    • Affiliate Marketing
    • Marketplaces
    • Black Friday
  • All Episodes
  • Q&A Webinar
  • Summit

074 Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis

24th November 2021 By April Buencamino-dy

Rick has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media an affiliate and influencer marketing agency. Like me, over the last few years, he’s seen the worlds of influencer marketing and affiliate marketing collide – often with fantastic consequences.

Listen now for free:

Subscribe to Keep Optimising on your favourite Podcast App

Apple podcasts badge

Listen on Spotify

Listen on Google Podcasts

Getting Into Influencer Marketing

Rick’s shift from handling pure affiliates to also working with influencers came as a natural result of looking for affiliate prospects for his clients, seeing as influencers have always been in the mix.

It was something he says he had to deal with, since influencer marketing and affiliate marketing were starting to merge, overlap, and evolve.

Partner Marketing

Where affiliate and influencer are beginning to blend together, a new term has emerged and that is partner marketing.

More than just affiliates or influencers, these individuals are now seen as partners in marketing. Regardless of how they do it — through socials, reviews, or other means — they help a brand the way a business partner would.

Rick says be aware of these three terms — affiliates, influencers, and partners — since they are what’s currently mainstream.

A Win-Win Situation 

When it comes to payment schemes, Rick notes that what’s popular right now is a hybrid model of commission plus a fixed fee. 

If you’re unsure of how to go about this, what Rick suggests is approaching your partner and asking them what they think is fair. Negotiate based on that initial proposal until both parties are happy with the terms.

But also note that additional incentives may have to be given in the long run for your partner to keep on promoting your brand.

What’s important is that you communicate with your partners regularly, find out what they need, and how you can support them. 

Recruiting And Activating

Two crucial activities that need attention are recruiting and activating.

Recruiting involves bringing in new partners, while activating means getting your partners to start driving traffic and sales to your business.

A common misconception is that the job is done after you recruit partners. Remember that you’re most likely not the only program they’ve signed on, so you have to consistently communicate with your partners to get them to promote you.

You may also have partners that have become stagnant but with activation and support, they can begin to campaign again for your brand and bring in results.

Insider Tips

If we’ve inspired someone to take their first step with influencer marketing – what do they need to know to give themselves the best chance of success?

This is a long-term game which means you have to work at building your partner relationships.

Show your partners that you’re looking out for them and their success, give yourself time, and you’ll eventually see the results come in.

Once you’ve started of course you’ve got to ‘keep optimising’! So what’s your favourite way to improve influencer marketing performance?

Stay in contact with your partners, because constant communication will keep you top-of-mind.

And referring to affiliate marketing, Rick says that the 2 main factors for a successful program are relationships and communication.

If someone listening wants to learn more about partnership marketing is there one cheap/free resource you’d recommend?

Listen to Rick’s podcast, The Rick Magennis Show, and learn the ins and outs of affiliate influencer marketing or partner marketing.

Crystal ball time – what’s coming up in the next 6-12 months that we should be getting ready for in influencer marketing?

For Rick, brands have to start allocating more time and budget for their partner programs.

Partnership marketing has one of the highest ROIs of any marketing strategy, and for that alone, it’s worth investing in.

Interview Links

  • Business
  • Rick Magennis Show

Rick on Social media:

  • LinkedIn
  • Twitter
  • Instagram

Sponsored by…

Klaviyo

Klaviyo is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The company’s hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 80,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.

Full transcript to read & download:

Click to access

Related

Filed Under: Affiliate Marketing, Influencer Marketing, Keep Optimising Podcast Episodes

Social media @keepoptimising

  • Twitter 
  • LinkedIn
  • Instagram
  • Facebook

Topics We’ve Covered:

  • Email Marketing
  • Facebook Ads
  • SEO for eCommerce
  • Improving your Conversion Rates
  • Online Advertising
  • Social Media
  • Content Marketing
  • Black Friday
  • Marketing Foundations

Copyright © 2022 ·

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT