{"id":28409,"date":"2024-03-13T01:00:00","date_gmt":"2024-03-13T01:00:00","guid":{"rendered":"https:\/\/keepoptimising.com\/?p=28409"},"modified":"2024-02-28T17:57:29","modified_gmt":"2024-02-28T17:57:29","slug":"daniel-budai-email-marketing-podcast","status":"publish","type":"post","link":"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/","title":{"rendered":"Email: Using Predictive Analytics to Elevate Your Email Marketing Strategy with Daniel Budai, Budai Media (episode 195)"},"content":{"rendered":"\n<p>Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands improve their sales. He\u2019s the CEO &amp; Founder of Budai Media. They focus only on retention marketing \u2013 helping their clients communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO195-Landscape-1024x536.png\" alt=\"Daniel Budai Budai Media Email &amp; SMS\" class=\"wp-image-28428\" srcset=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO195-Landscape-1024x536.png 1024w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO195-Landscape-300x157.png 300w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO195-Landscape-768x402.png 768w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO195-Landscape.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Listen now for free: <\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"https:\/\/player.captivate.fm\/episode\/7dea9377-e82d-4be5-8235-047fddd2828c\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center is-style-default has-extra-large-font-size wp-block-heading\">Subscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/keep-optimising\/id1522462412\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\" alt=\"\" class=\"wp-image-24589\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/4DoXxZMPtPX72KhN8nwTZw\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"\" class=\"wp-image-24590\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0va2VlcC1vcHRpbWlzaW5nLw%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\" alt=\"\" class=\"wp-image-24591\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"socital-60fa927ed9928d7afcf3575b\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Dive in:<\/h3>\n\n\n\n<p>[03:50] Danie\u2019s interesting eCommerce journey.<br>[06:55] AI in predictive analytics recognizes patterns in data.<br>[10:00] Three things you need for predictive analytics.<br>[12:42] Setting up predictive analytics.<br>[15:53] Identify profitable customers and manage churn risk.<br>[17:41] Importance of churn risk, lifetime value, returning customers.<br>[20:31] Daniel\u2019s Insider Tips!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leveraging Predictive Analytics in Marketing<\/h2>\n\n\n\n<p>Predictive analytics in email marketing helps marketers in several ways:<\/p>\n\n\n\n<ul>\n<li>understand customer behavior,&nbsp;<\/li>\n\n\n\n<li>optimise campaign timing,&nbsp;<\/li>\n\n\n\n<li>and personalize communication.<\/li>\n<\/ul>\n\n\n\n<p>Powered by machine learning, predictive analytics enables brands to do the following:<\/p>\n\n\n\n<ul>\n<li>forecast future purchasing behaviors,&nbsp;<\/li>\n\n\n\n<li>identify the best times to engage customers,&nbsp;<\/li>\n\n\n\n<li>and tailor messages to individual preferences and patterns<\/li>\n<\/ul>\n\n\n\n<p>This not only enhances the effectiveness of marketing campaigns. It also improves customer retention and sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of Data-Driven Decision-Making<\/h2>\n\n\n\n<p>Using predictive analytics successfully relies on the availability and analysis of data. First, you need to have a good amount of historical data. You also need a significant number of customer interactions. Both drive informed decision-making that helps brands send better messages. Use data to understand customers, deliver value, and foster loyalty for repeat business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimising Email Campaigns Through Smart Segmentation and Timing<\/h2>\n\n\n\n<p>Predictive analytics enhances email marketing with smart segmentation and timing. Both can improve campaign efficiency and effectiveness. It lets you send targeted messages based on customer behavior and optimal engagement times. Brands are encouraged to shift to this personalized, timely communication. This is important if you aim to strengthen customer relationships and boost sales through improved email campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus hear our Daniel&#8217;s Email &amp; SMS Insider Tips in the episode right now<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Interview Links<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.thebudaimedia.com\" target=\"_blank\" rel=\"noreferrer noopener\">Check out Budai Media<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">PLUS Daniel&#8217;s social links<\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/twitter.com\/thedanielbudai\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/budaidaney\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/the.daniel.budai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sponsored by&#8230; <\/h2>\n\n\n\n<p><strong>Are you on WooCommerce?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/your.omnisend.com\/MmxW6M\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"60\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/new-logo-from-zem.jpg\" alt=\"Omnisend logo\" class=\"wp-image-26386\"\/><\/a><\/figure>\n\n\n\n<p>Then you need to know about the amazing deal Omnisend have created just for WooCommerce users.<\/p>\n\n\n\n<p>If you switch to Omnisend now, you\u2019ll get 30% off for 3 months.<\/p>\n\n\n\n<p>PLUS<\/p>\n\n\n\n<p>A $1,000 migration package for free. So don\u2019t be scared about moving platforms, the Omnisend team are going to help you to:<\/p>\n\n\n\n<ul>\n<li>Import your contacts from your current email marketing plugin<\/li>\n\n\n\n<li>Set up custom Welcome &amp; Abandoned Cart workflows<\/li>\n\n\n\n<li>Build 5 custom segments to improve personalization, conversions, and sales<\/li>\n\n\n\n<li>Create 2 popups or signup forms that fit your brand and convert shoppers without being pushy<\/li>\n\n\n\n<li>Set up a custom domain for your business, ensuring you meet new email deliverability requirements<\/li>\n<\/ul>\n\n\n\n<p>Join the over 80,000 eCommerce brands using Omnisend today<\/p>\n\n\n\n<p><a href=\"https:\/\/your.omnisend.com\/MmxW6M\" target=\"_blank\" rel=\"noreferrer noopener\">Get that discount and amazing free migration package now<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Full transcript to read &amp; download: <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/n7m0su2imw8ej7o20veqa\/KO-195-Transcript.pdf?rlkey=e92gjyx1jfv2714y87cv5zbx6&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands improve their sales. He\u2019s the CEO &amp; Founder of Budai Media. They focus only on retention marketing \u2013 helping their clients communicate better with their audience AND increasing retention of the best customers with laser-targeted [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email: Using Predictive Analytics to Elevate Your Email Marketing Strategy with Daniel Budai, Budai Media (episode 195) - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email: Using Predictive Analytics to Elevate Your Email Marketing Strategy with Daniel Budai, Budai Media (episode 195) - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands improve their sales. He\u2019s the CEO &amp; Founder of Budai Media. They focus only on retention marketing \u2013 helping their clients communicate better with their audience AND increasing retention of the best customers with laser-targeted [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"Keep Optimising Marketing Podcast\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-13T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T17:57:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO195-Landscape.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"April Buencamino-dy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"April Buencamino-dy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/\",\"url\":\"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/\",\"name\":\"Email: Using Predictive Analytics to Elevate Your Email Marketing Strategy with Daniel Budai, Budai Media (episode 195) - Keep Optimising Marketing Podcast\",\"isPartOf\":{\"@id\":\"https:\/\/keepoptimising.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO195-Landscape.png\",\"datePublished\":\"2024-03-13T01:00:00+00:00\",\"dateModified\":\"2024-02-28T17:57:29+00:00\",\"author\":{\"@id\":\"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99\"},\"breadcrumb\":{\"@id\":\"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/#primaryimage\",\"url\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO195-Landscape.png\",\"contentUrl\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO195-Landscape.png\",\"width\":1200,\"height\":628,\"caption\":\"Daniel Budai Budai Media Email & SMS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/keepoptimising.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email: Using Predictive Analytics to Elevate Your Email Marketing Strategy with Daniel Budai, Budai Media (episode 195)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/keepoptimising.com\/#website\",\"url\":\"https:\/\/keepoptimising.com\/\",\"name\":\"Keep Optimising Marketing Podcast\",\"description\":\"everything to do with the Keep Optimising Podcast\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/keepoptimising.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99\",\"name\":\"April Buencamino-dy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/keepoptimising.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g\",\"caption\":\"April Buencamino-dy\"},\"url\":\"https:\/\/keepoptimising.com\/author\/april\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email: Using Predictive Analytics to Elevate Your Email Marketing Strategy with Daniel Budai, Budai Media (episode 195) - Keep Optimising Marketing Podcast","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/","og_locale":"en_GB","og_type":"article","og_title":"Email: Using Predictive Analytics to Elevate Your Email Marketing Strategy with Daniel Budai, Budai Media (episode 195) - Keep Optimising Marketing Podcast","og_description":"Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands improve their sales. He\u2019s the CEO &amp; Founder of Budai Media. They focus only on retention marketing \u2013 helping their clients communicate better with their audience AND increasing retention of the best customers with laser-targeted [&hellip;]","og_url":"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/","og_site_name":"Keep Optimising Marketing Podcast","article_published_time":"2024-03-13T01:00:00+00:00","article_modified_time":"2024-02-28T17:57:29+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO195-Landscape.png","type":"image\/png"}],"author":"April Buencamino-dy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"April Buencamino-dy","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/","url":"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/","name":"Email: Using Predictive Analytics to Elevate Your Email Marketing Strategy with Daniel Budai, Budai Media (episode 195) - Keep Optimising Marketing Podcast","isPartOf":{"@id":"https:\/\/keepoptimising.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/#primaryimage"},"image":{"@id":"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/#primaryimage"},"thumbnailUrl":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO195-Landscape.png","datePublished":"2024-03-13T01:00:00+00:00","dateModified":"2024-02-28T17:57:29+00:00","author":{"@id":"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99"},"breadcrumb":{"@id":"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/#primaryimage","url":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO195-Landscape.png","contentUrl":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO195-Landscape.png","width":1200,"height":628,"caption":"Daniel Budai Budai Media Email & SMS"},{"@type":"BreadcrumbList","@id":"https:\/\/keepoptimising.com\/daniel-budai-email-marketing-podcast\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/keepoptimising.com\/"},{"@type":"ListItem","position":2,"name":"Email: Using Predictive Analytics to Elevate Your Email Marketing Strategy with Daniel Budai, Budai Media (episode 195)"}]},{"@type":"WebSite","@id":"https:\/\/keepoptimising.com\/#website","url":"https:\/\/keepoptimising.com\/","name":"Keep Optimising Marketing Podcast","description":"everything to do with the Keep Optimising Podcast","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/keepoptimising.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99","name":"April Buencamino-dy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/keepoptimising.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g","caption":"April Buencamino-dy"},"url":"https:\/\/keepoptimising.com\/author\/april\/"}]}},"_links":{"self":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts\/28409"}],"collection":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/comments?post=28409"}],"version-history":[{"count":18,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts\/28409\/revisions"}],"predecessor-version":[{"id":28429,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts\/28409\/revisions\/28429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/media\/28428"}],"wp:attachment":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/media?parent=28409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/categories?post=28409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/tags?post=28409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}