{"id":28378,"date":"2024-03-06T01:00:00","date_gmt":"2024-03-06T01:00:00","guid":{"rendered":"https:\/\/keepoptimising.com\/?p=28378"},"modified":"2024-03-13T00:05:36","modified_gmt":"2024-03-13T00:05:36","slug":"email-ab-testing-bridget-poston-podcast","status":"publish","type":"post","link":"https:\/\/keepoptimising.com\/email-ab-testing-bridget-poston-podcast\/","title":{"rendered":"Email: How to Properly Do AB Tests for Email Marketing Success with Bridget Poston, Beeline Copy (episode 194)"},"content":{"rendered":"\n<p>Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back and finds untapped revenue within your email list.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO194-Landscape-1024x536.png\" alt=\"Bridget Poston Beeline Copy Email &amp; SMS\" class=\"wp-image-28385\" srcset=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO194-Landscape-1024x536.png 1024w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO194-Landscape-300x157.png 300w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO194-Landscape-768x402.png 768w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2024\/03\/KO194-Landscape.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Listen now for free: <\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"https:\/\/player.captivate.fm\/episode\/d8e77b6a-c2a4-4e59-93f4-80c1cc49825f\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center is-style-default has-extra-large-font-size wp-block-heading\">Subscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/keep-optimising\/id1522462412\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\" alt=\"\" class=\"wp-image-24589\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/4DoXxZMPtPX72KhN8nwTZw\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"\" class=\"wp-image-24590\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0va2VlcC1vcHRpbWlzaW5nLw%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\" alt=\"\" class=\"wp-image-24591\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"socital-60fa927ed9928d7afcf3575b\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Dive in:<\/h3>\n\n\n\n<p>[03:58] Transitioned from writing to holistic email marketing.<br>[08:13] Brands should test campaigns multiple times.<br>[10:35] Regular testing until Black Friday for email marketing.<br>[13:50] Using first names for personalization is good, but collecting zero party data is now essential.<br>[19:15] Organize tests in simple spreadsheet for tracking.<br>[22:59] Testing subject lines and offers for flows.<br>[24:40] Bridget\u2019s Insider Tips!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Untapped Potential of Email Lists<\/h2>\n\n\n\n<p>There is significant potential within a brand&#8217;s email list for generating more revenue. Brands must explore and leverage this potential by having a comprehensive approach to email marketing. Crafting compelling email content is part of this. Strategic email management practices are another, and included here are:<\/p>\n\n\n\n<ul>\n<li>segmenting your email list,&nbsp;<\/li>\n\n\n\n<li>personalizing messages,&nbsp;<\/li>\n\n\n\n<li>and continuously engaging subscribers.<\/li>\n<\/ul>\n\n\n\n<p>Brands should reassess their strategies to identify missed opportunities for nurturing leads and converting them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Crucial Role of AB Testing<\/h2>\n\n\n\n<p>AB testing is critical to refine and optimise email marketing campaigns. Common mistakes associated with AB testing are:<\/p>\n\n\n\n<ul>\n<li>not conducting tests,&nbsp;<\/li>\n\n\n\n<li>testing only once,&nbsp;<\/li>\n\n\n\n<li>and testing the wrong elements at the wrong time.<\/li>\n<\/ul>\n\n\n\n<p>Bridget advocates for a culture of continuous testing and learning. Regularly test different aspects of your emails to identify what resonates best with your audience. These aspects include subject lines, content, offers, and send times. Doing this not only improves the performance of email campaigns. It also contributes to a deeper understanding of the target audience&#8217;s preferences and behaviors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leveraging Zero-Party Data for Personalization<\/h2>\n\n\n\n<p>Bridget also highlights the importance of leveraging zero-party data to enhance email personalization. Use opt-in forms or pop-ups to collect specific information about subscribers. This will let brands better tailor their email content. Personalization of this level can improve engagement rates as emails become more relevant and valuable to recipients. Collect and use zero-party data to create more targeted and engaging email experiences for your subscribers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus hear our Bridget&#8217;s Email &amp; SMS Insider Tips in the episode right now <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Interview Links<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/beeline-copy.ck.page\/emailrevenueplaybook\" target=\"_blank\" rel=\"noreferrer noopener\">Grab a copy of Bridget Email Revenue Playbook<\/a><\/li>\n\n\n\n<li>Send Bridget&#8217;s an email <a href=\"mailto:Bridget@beelinecopy.com\" target=\"_blank\" rel=\"noreferrer noopener\">Bridget@beelinecopy.com<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">PLUS Bridget&#8217;s socials<\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/x.com\/_writeonpoint_\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/bridgetposton\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/bridgetcposton?igsh=bGFoc3VnNnF0cjIw&amp;utm_source=qr\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sponsored by&#8230;<\/h2>\n\n\n\n<p><strong>Are you on WooCommerce?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/your.omnisend.com\/MmxW6M\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"60\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/new-logo-from-zem.jpg\" alt=\"Omnisend logo\" class=\"wp-image-26386\"\/><\/a><\/figure>\n\n\n\n<p>Then you need to know about the amazing deal Omnisend have created just for WooCommerce users.<\/p>\n\n\n\n<p>If you switch to Omnisend now, you\u2019ll get 30% off for 3 months.<\/p>\n\n\n\n<p>PLUS<\/p>\n\n\n\n<p>A $1,000 migration package for free. So don\u2019t be scared about moving platforms, the Omnisend team are going to help you to:<\/p>\n\n\n\n<ul>\n<li>Import your contacts from your current email marketing plugin<\/li>\n\n\n\n<li>Set up custom Welcome &amp; Abandoned Cart workflows<\/li>\n\n\n\n<li>Build 5 custom segments to improve personalization, conversions, and sales<\/li>\n\n\n\n<li>Create 2 popups or signup forms that fit your brand and convert shoppers without being pushy<\/li>\n\n\n\n<li>Set up a custom domain for your business, ensuring you meet new email deliverability requirements<\/li>\n<\/ul>\n\n\n\n<p>Join the over 80,000 eCommerce brands using Omnisend today<\/p>\n\n\n\n<p><a href=\"https:\/\/your.omnisend.com\/MmxW6M\" target=\"_blank\" rel=\"noreferrer noopener\">Get that discount and amazing free migration package now<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Full transcript to read &amp; download:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/azgxomf1s2los1632ijay\/KO-194-Transcript.pdf?rlkey=tn1giufheckqe2du2ucbtsroe&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back and finds untapped revenue within your email list. Listen now for free: Dive in: [03:58] Transitioned from writing to holistic email marketing.[08:13] Brands should test campaigns [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email: How to Properly Do AB Tests for Email Marketing Success with Bridget Poston, Beeline Copy (episode 194) - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/email-ab-testing-bridget-poston-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email: How to Properly Do AB Tests for Email Marketing Success with Bridget Poston, Beeline Copy (episode 194) - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. 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