{"id":27929,"date":"2023-11-22T01:00:00","date_gmt":"2023-11-22T01:00:00","guid":{"rendered":"https:\/\/keepoptimising.com\/?p=27929"},"modified":"2023-11-10T17:45:02","modified_gmt":"2023-11-10T17:45:02","slug":"should-you-do-tik-tok-ads-podcast","status":"publish","type":"post","link":"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/","title":{"rendered":"TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179)"},"content":{"rendered":"\n<p>Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam\u2019s been leading their TikTok Ads work.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/11\/KO179-Landscape-1024x536.png\" alt=\"Sam Thompsett  Genie Goals TikTok\" class=\"wp-image-27932\" srcset=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/11\/KO179-Landscape-1024x536.png 1024w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/11\/KO179-Landscape-300x157.png 300w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/11\/KO179-Landscape-768x402.png 768w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/11\/KO179-Landscape.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Listen now for free: <\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.captivate.fm\/episode\/083e5769-a7eb-4b92-accf-a10ddbe525a3\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center is-style-default has-extra-large-font-size wp-block-heading\">Subscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/keep-optimising\/id1522462412\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\" alt=\"\" class=\"wp-image-24589\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/4DoXxZMPtPX72KhN8nwTZw\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"\" class=\"wp-image-24590\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0va2VlcC1vcHRpbWlzaW5nLw%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\" alt=\"\" class=\"wp-image-24591\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Dive in:<\/h3>\n\n\n\n<p>[04:37] TikTok offers unique content that appeals to youth.<br>[08:33] Test TikTok, but limit the budget.<br>[10:27] Similarity between Meta and TikTok misunderstood.<br>[15:47] TikTok demands valuable content and unique branding messages.<br>[19:11] Paid social shifting and creative focus are now crucial.<br>[20:32] TikTok shop competing with Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sam\u2019s TikTok Journey<\/h2>\n\n\n\n<p>Sam\u2019s journey with TikTok began when he joined Genie Goals about seven years ago. He initially worked on the PPC side and transitioned to paid social marketing a few years later.<\/p>\n\n\n\n<p>Genie Goals specializes in PPC, affiliates, and paid social. The agency covers three core channels: Meta, TikTok, and Pinterest. Over the past few years, TikTok has gained more focus, driven by its significant organic growth. The platform has grown quickly in the past three years, making it a key part of the agency&#8217;s paid advertising offerings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok&#8217;s Growth and Popularity<\/h2>\n\n\n\n<p>TikTok&#8217;s growth and popularity picked up in 2020 and saw major organic growth. Its younger audience and distinctive creative offers are responsible for its success.<\/p>\n\n\n\n<p>While other platforms have faced declining growth and user engagement, TikTok has thrived due to its fresh and innovative approach to content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Allocating Budget for TikTok<\/h2>\n\n\n\n<p>Sam says he is often asked how much ad spend should be allocated to TikTok. There&#8217;s a lot of hype suggesting moving budgets entirely to TikTok, but in reality, this isn&#8217;t the case.<\/p>\n\n\n\n<p>For Genie Goals and their clients, TikTok has not yet reached a point where it&#8217;s the primary focus. This is primarily due to the platform&#8217;s focus on awareness rather than guaranteed returns.<\/p>\n\n\n\n<p>Test TikTok with a budget of 10-20% to gauge its performance. Focus on awareness campaigns and get valuable insights quicker than competitors. During challenging financial years, brands need to see a return on ad spend, which TikTok might not always provide.<\/p>\n\n\n\n<p>Its audience is often more interested in entertainment than specific product searches, which sets it apart from platforms like Meta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Advertising<\/h2>\n\n\n\n<p>Sam shares several key factors for success in TikTok advertising:<\/p>\n\n\n\n<ul>\n<li>Ensure your audience aligns with TikTok&#8217;s younger demographic. If your products are geared towards an older audience, it may not be the right platform for you.<\/li>\n\n\n\n<li>Make sure your TikTok advertising goals align with your overall marketing objectives.<\/li>\n\n\n\n<li>Establish a strong organic presence on TikTok before getting into paid ads.<\/li>\n\n\n\n<li>Focus on creative content tailored to TikTok&#8217;s unique style. The platform&#8217;s audience prefers authentic and engaging content and not traditional polished ads.<\/li>\n\n\n\n<li>TikTok requires a different creative approach than other platforms. You can&#8217;t simply replicate ads from other channels. Start with organic strategies to learn what works best for your TikTok audience.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Nailing Your TikTok Creatives<\/h2>\n\n\n\n<p>Sam has some tips for your TikTok creatives:<\/p>\n\n\n\n<ul>\n<li>Create ads that address what challenges your product solves and how it provides value to your audience.<\/li>\n\n\n\n<li>Produce content that is unique to TikTok and can&#8217;t be found on other platforms. This includes behind-the-scenes content, photo shoots, interviews with brand owners, and insights into your brand&#8217;s values.<\/li>\n\n\n\n<li>Generate a list of ideas that link back to what your brand solves. Explore different creative themes based on these ideas.<\/li>\n\n\n\n<li>Work with a variety of influencers who can lead to higher engagement and click-through rates.<\/li>\n\n\n\n<li>TikTok ads may differ from how you approach advertising on other platforms, so it&#8217;s important to adapt to its unique style and user expectations.<\/li>\n<\/ul>\n\n\n\n<div id=\"socital-60fa927ed9928d7afcf3575b\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Insider Tips <\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">If we\u2019ve inspired someone to take their first step with TikTok \u2013 what do they need to know to give themselves the best chance of success?<\/h4>\n\n\n\n<p>Sam has three tips for newbies:<\/p>\n\n\n\n<ul>\n<li>Determine if your target audience is on TikTok and if the platform is suitable for your brand or product.<\/li>\n\n\n\n<li>Assess whether TikTok aligns with your marketing objectives.<\/li>\n\n\n\n<li>Set up and maintain an organic presence on TikTok. This is important because it will provide content for your paid advertising strategy.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Once you\u2019ve started of course you\u2019ve got to \u2018keep optimising\u2019! So what\u2019s your favourite way to improve TikTok performance?<\/h4>\n\n\n\n<p>Focus on creating a variety of creative themes. Then test them and identify what resonates best with your audience to improve performance.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">If someone listening wants to learn more about TikTok is there one cheap\/free resource you\u2019d recommend?<\/h4>\n\n\n\n<p>Sam recommends two of his blogs on the <a href=\"https:\/\/www.geniegoals.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Genie Goals website<\/a>:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.geniegoals.co.uk\/blog\/diversifying-paid-social\" target=\"_blank\" rel=\"noreferrer noopener\">Diversifying your paid social channels&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.geniegoals.co.uk\/blog\/paid-tiktok\" target=\"_blank\" rel=\"noreferrer noopener\">Getting started on TikTok<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Crystal ball time \u2013 what\u2019s coming up in the next 6-12 months that we should be getting ready for in TikTok?<\/h4>\n\n\n\n<p>In the next 6 to 12 months, Sam anticipates several developments in TikTok advertising:<\/p>\n\n\n\n<ul>\n<li>A shift towards becoming more eCommerce and conversion-focused<\/li>\n\n\n\n<li>TikTok search ads, which will continue to evolve and offer features like search results and negative keywords<\/li>\n\n\n\n<li>Longer video formats, competing with platforms like YouTube<\/li>\n<\/ul>\n\n\n\n<p>These upcoming trends suggest TikTok\u2019s evolving potential as an advertising platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interview Links <\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.geniegoals.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out Genie Goals<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/geniegoals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Sam on Social media: <\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/twitter.com\/samatgenie\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/sam-thompsett-3029a715a\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sponsored by\u2026<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/keepopt.com\/unsociable\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/08\/unsociable-logo_with_icon_green300wide-trimmed.png\" alt=\"unsociable logo\" class=\"wp-image-27797\"\/><\/a><\/figure>\n\n\n\n<p>Thinking about launching on TikTok Shop? <\/p>\n\n\n\n<p>You need to chat to Unsociable<\/p>\n\n\n\n<p><a href=\"https:\/\/keepopt.com\/unsociable\">Book here and get some FREE expert starter tips<\/a> <\/p>\n\n\n\n<p>On your one-on-one call with Unsociable\u2019s Head of Marketing, Ben Muir<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/keepopt.com\/tech\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"90\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/07\/2023-Rockwell-Logo-white-300.png\" alt=\"\" class=\"wp-image-27357\"\/><\/a><\/figure>\n\n\n\n<p>Have you used <a href=\"https:\/\/keepopt.com\/tech\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce Tech<\/a>?<\/p>\n\n\n\n<p>It&#8217;s a website all about helping you find the next addition to your eCommerce tech stack.<\/p>\n\n\n\n<p>Do you have a problem only an awesome piece of eCommerce tech can solve?<\/p>\n\n\n\n<p>Is your eCommerce Tech Stack not quite fit for purpose anymore?<\/p>\n\n\n\n<p>Then you should explore the latest technology on offer at eCommerce Tech &#8211; <a href=\"https:\/\/keepopt.com\/tech\" target=\"_blank\" rel=\"noreferrer noopener\">click here to find out more<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Full transcript to read &amp; download: <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/zbjekvz86wz97ccxzv942\/KO-179-Transcript.pdf?rlkey=s0q6nuggndgo5rkgtbk4z0b7x&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam\u2019s been leading their TikTok Ads work. Listen now for free: Dive in: [04:37] TikTok offers unique content that appeals to youth.[08:33] Test TikTok, but limit the budget.[10:27] Similarity between Meta and TikTok misunderstood.[15:47] TikTok demands valuable [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,34,55],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179) - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179) - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam\u2019s been leading their TikTok Ads work. Listen now for free: Dive in: [04:37] TikTok offers unique content that appeals to youth.[08:33] Test TikTok, but limit the budget.[10:27] Similarity between Meta and TikTok misunderstood.[15:47] TikTok demands valuable [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"Keep Optimising Marketing Podcast\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-22T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-10T17:45:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/11\/KO179-Landscape.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"April Buencamino-dy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"April Buencamino-dy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/\",\"url\":\"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/\",\"name\":\"TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179) - Keep Optimising Marketing Podcast\",\"isPartOf\":{\"@id\":\"https:\/\/keepoptimising.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/11\/KO179-Landscape.png\",\"datePublished\":\"2023-11-22T01:00:00+00:00\",\"dateModified\":\"2023-11-10T17:45:02+00:00\",\"author\":{\"@id\":\"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99\"},\"breadcrumb\":{\"@id\":\"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/#primaryimage\",\"url\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/11\/KO179-Landscape.png\",\"contentUrl\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/11\/KO179-Landscape.png\",\"width\":1200,\"height\":628,\"caption\":\"Sam Thompsett Genie Goals TikTok\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/keepoptimising.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/keepoptimising.com\/#website\",\"url\":\"https:\/\/keepoptimising.com\/\",\"name\":\"Keep Optimising Marketing Podcast\",\"description\":\"everything to do with the Keep Optimising Podcast\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/keepoptimising.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99\",\"name\":\"April Buencamino-dy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/keepoptimising.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g\",\"caption\":\"April Buencamino-dy\"},\"url\":\"https:\/\/keepoptimising.com\/author\/april\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179) - Keep Optimising Marketing Podcast","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/","og_locale":"en_GB","og_type":"article","og_title":"TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179) - Keep Optimising Marketing Podcast","og_description":"Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam\u2019s been leading their TikTok Ads work. Listen now for free: Dive in: [04:37] TikTok offers unique content that appeals to youth.[08:33] Test TikTok, but limit the budget.[10:27] Similarity between Meta and TikTok misunderstood.[15:47] TikTok demands valuable [&hellip;]","og_url":"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/","og_site_name":"Keep Optimising Marketing Podcast","article_published_time":"2023-11-22T01:00:00+00:00","article_modified_time":"2023-11-10T17:45:02+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/11\/KO179-Landscape.png","type":"image\/png"}],"author":"April Buencamino-dy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"April Buencamino-dy","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/","url":"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/","name":"TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179) - Keep Optimising Marketing Podcast","isPartOf":{"@id":"https:\/\/keepoptimising.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/#primaryimage"},"image":{"@id":"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/#primaryimage"},"thumbnailUrl":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/11\/KO179-Landscape.png","datePublished":"2023-11-22T01:00:00+00:00","dateModified":"2023-11-10T17:45:02+00:00","author":{"@id":"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99"},"breadcrumb":{"@id":"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/#primaryimage","url":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/11\/KO179-Landscape.png","contentUrl":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/11\/KO179-Landscape.png","width":1200,"height":628,"caption":"Sam Thompsett Genie Goals TikTok"},{"@type":"BreadcrumbList","@id":"https:\/\/keepoptimising.com\/should-you-do-tik-tok-ads-podcast\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/keepoptimising.com\/"},{"@type":"ListItem","position":2,"name":"TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179)"}]},{"@type":"WebSite","@id":"https:\/\/keepoptimising.com\/#website","url":"https:\/\/keepoptimising.com\/","name":"Keep Optimising Marketing Podcast","description":"everything to do with the Keep Optimising Podcast","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/keepoptimising.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99","name":"April Buencamino-dy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/keepoptimising.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g","caption":"April Buencamino-dy"},"url":"https:\/\/keepoptimising.com\/author\/april\/"}]}},"_links":{"self":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts\/27929"}],"collection":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/comments?post=27929"}],"version-history":[{"count":30,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts\/27929\/revisions"}],"predecessor-version":[{"id":27963,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts\/27929\/revisions\/27963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/media\/27932"}],"wp:attachment":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/media?parent=27929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/categories?post=27929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/tags?post=27929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}