{"id":27635,"date":"2023-10-04T01:00:00","date_gmt":"2023-10-04T00:00:00","guid":{"rendered":"https:\/\/keepoptimising.com\/?p=27635"},"modified":"2024-04-23T04:41:05","modified_gmt":"2024-04-23T03:41:05","slug":"moast-social-proof-podcast","status":"publish","type":"post","link":"https:\/\/keepoptimising.com\/moast-social-proof-podcast\/","title":{"rendered":"Organic Social: How do you achieve high growth one-to-one social proof? with Mark Yeramian, Moast (episode 172)"},"content":{"rendered":"\n<p>Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic, and unique shopping experiences. AKA on-on-one social proof.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/10\/KO172-Landscape-1-1024x536.png\" alt=\"Mark Yeramian Moast Organic Social\" class=\"wp-image-27668\" srcset=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/10\/KO172-Landscape-1-1024x536.png 1024w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/10\/KO172-Landscape-1-300x157.png 300w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/10\/KO172-Landscape-1-768x402.png 768w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/10\/KO172-Landscape-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Listen now for free:<\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.captivate.fm\/episode\/dfc24ee6-bed1-43a0-8297-a68422832bd6\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center is-style-default has-extra-large-font-size wp-block-heading\">Subscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/keep-optimising\/id1522462412\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\" alt=\"\" class=\"wp-image-24589\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/4DoXxZMPtPX72KhN8nwTZw\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"\" class=\"wp-image-24590\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0va2VlcC1vcHRpbWlzaW5nLw%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\" alt=\"\" class=\"wp-image-24591\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Dive in:<\/h3>\n\n\n\n<p>[04:07] How Moast connects undecided shoppers with local customers.<br>[08:56] The Halo effect improves the shopping experience.<br>[10:31] Marketing strategy requires work to find what works.<br>[14:29] Interactive testimonials and customers becoming touch points.<br>[19:01] Digital word of mouth<br>[21:21] Obsess over product, and engage and create content.<br>[25:10] Authentic social interactions are vital for eCommerce.<br>[27:51] How to create interactive testimonials for business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Getting Started in eCommerce<\/h2>\n\n\n\n<p>Mark\u2019s eCommerce journey began when he co-founded a digital services agency that worked with eCommerce brands. He and his co-founder fell in love with the industry, especially with the consumer-facing side.<\/p>\n\n\n\n<p>From his work at the agency, Mark saw a common pain point among eCommerce brands. Shoppers often needed more support before making high-value purchases. This led to Moast\u2019s creation, a platform that connects undecided shoppers with existing satisfied customers to enhance the shopping experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Halo Effect<\/h2>\n\n\n\n<p>Some brands may have concerns about letting customers talk to each other. However, Mark says that the customers interested in participating are usually the brand&#8217;s best and most enthusiastic customers. This ensures a natural filter for positive and authentic interactions.<\/p>\n\n\n\n<p>This approach creates a trust &#8220;double whammy&#8221;. Customers witness one-on-one social proof and trust that the brand is supporting these interactions. This is what Mark refers to as the &#8220;Halo Effect&#8221;, which enhances the shopping experience. This contrasts with influencer marketing, which can lack authenticity in the eyes of consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interactive Testimonials<\/h2>\n\n\n\n<p>The Moast platform goes beyond traditional reviews and embraces the concept of interactive testimonials. Shoppers can engage in two-way conversations with current customers, asking specific questions and gaining personalized insights about products.<\/p>\n\n\n\n<p>This is akin to the organic social media practice of engaging with followers, responding to comments, and fostering meaningful dialogues. Such interactions build stronger relationships and trust.<\/p>\n\n\n\n<p>Mark also mentions the potential for user-generated content with Moast. Customers can create profiles, share their experiences, and upload product pictures. This gives brands a valuable source of UGC that can be repurposed across various marketing channels, including social media, blogs, ads, and PR efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Word of Mouth<\/h2>\n\n\n\n<p>Mark says organic word-of-mouth is crucial in promoting products.<\/p>\n\n\n\n<p>The Moast platform is like creating a digital version of this powerful phenomenon. By connecting potential customers with existing ones in their local communities, it aims to replicate the effect of word-of-mouth in the digital space. These recommendations from real people can significantly influence purchase decisions.<\/p>\n\n\n\n<div id=\"socital-60fa927ed9928d7afcf3575b\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Insider Tips <\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">If we\u2019ve inspired someone to take their first step with organic social media \u2013 what do they need to know to give themselves the best chance of success?<\/h4>\n\n\n\n<p>Be deeply passionate about the product you\u2019re selling. The most successful brands today are those with founders who naturally gravitate toward their chosen industry and find it natural to discuss and create content about it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Once you\u2019ve started of course you\u2019ve got to \u2018keep optimising\u2019! So what\u2019s your favourite way to improve organic social media performance?<\/h4>\n\n\n\n<p>Mark&#8217;s favorite way to improve performance is through A\/B testing. It\u2019s important to rely on data and experimentation rather than intuition when making decisions about creative elements, such as ad copy and images.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">If someone listening wants to learn more about organic social media is there one cheap\/free resource you\u2019d recommend?<\/h4>\n\n\n\n<p>Mark recommends getting into the resources provided by <a href=\"https:\/\/ecommercemasterplan.com\/podcast-interviews-shopify-store-owners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> as a cost-effective way to learn more about eCommerce. Follow Shopify&#8217;s content across various platforms, including Twitter and LinkedIn, as well as the social media profiles of Shopify&#8217;s founder and employees.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Crystal ball time \u2013 what\u2019s coming up in the next 6-12 months that we should be getting ready for in organic social media?<\/h4>\n\n\n\n<p>Mark believes that there will be a growing focus on &#8220;one-to-one social proof&#8221; or social commerce. He says that while AI and automation are becoming more prevalent, there&#8217;s still a desire for authentic human interactions. Offering authentic engagement to meet shoppers&#8217; cravings for genuine experiences is more important than ever.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interview Links <\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.moast.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out Moast<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/company\/moasthq\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/moasthq\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Mark on Social media: <\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/markyeramian\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/yeramianm\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sponsored by\u2026<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/keepopt.com\/tech\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"90\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/07\/2023-Rockwell-Logo-white-300.png\" alt=\"\" class=\"wp-image-27357\"\/><\/a><\/figure>\n\n\n\n<p>Have you used <a href=\"https:\/\/keepopt.com\/tech\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce Tech<\/a>?<\/p>\n\n\n\n<p>It&#8217;s a website all about helping you find the next addition to your eCommerce tech stack.<\/p>\n\n\n\n<p>Do you have a problem only an awesome piece of eCommerce tech can solve?<\/p>\n\n\n\n<p>Is your eCommerce Tech Stack not quite fit for purpose anymore?<\/p>\n\n\n\n<p>Then you should explore the latest technology on offer at eCommerce Tech &#8211; <a href=\"https:\/\/keepopt.com\/tech\" target=\"_blank\" rel=\"noreferrer noopener\">click here to find out more<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Full transcript to read &amp; download: <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/ccllnk0of0krug9k9pg67\/KO-172-Transcript.pdf?rlkey=pols1jkg89rd3gukxosv6kc9t&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic, and unique shopping experiences. AKA on-on-one social proof. Listen now for free: Dive in: [04:07] How Moast connects undecided shoppers with local customers.[08:56] The Halo effect improves the shopping [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,34,65,40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Organic Social: How do you achieve high growth one-to-one social proof? with Mark Yeramian, Moast (episode 172) - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/moast-social-proof-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic Social: How do you achieve high growth one-to-one social proof? with Mark Yeramian, Moast (episode 172) - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic, and unique shopping experiences. 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