{"id":26108,"date":"2023-01-18T01:00:00","date_gmt":"2023-01-18T01:00:00","guid":{"rendered":"https:\/\/keepoptimising.com\/?p=26108"},"modified":"2023-01-24T11:56:30","modified_gmt":"2023-01-24T11:56:30","slug":"google-ads-audience-optimisation-tips","status":"publish","type":"post","link":"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/","title":{"rendered":"Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134)"},"content":{"rendered":"\n<p>Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe\u2019s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!! Since 2009 the clients they\u2019ve helped include everyone from Wrangler and L\u2019Occitane to Emma Bridgewater and Harper Collins!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO134-Landscape-1024x576.png\" alt=\"Nicki Eggie Reload Digital Google Ads\" class=\"wp-image-26112\" srcset=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO134-Landscape-1024x576.png 1024w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO134-Landscape-300x169.png 300w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO134-Landscape-768x432.png 768w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO134-Landscape.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Listen now for free:<\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/8cb8e6b5-61ba-4738-8758-c4a525aa8813\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center is-style-default has-extra-large-font-size wp-block-heading\">Subscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/keep-optimising\/id1522462412\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\" alt=\"\" class=\"wp-image-24589\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/4DoXxZMPtPX72KhN8nwTZw\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"\" class=\"wp-image-24590\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0va2VlcC1vcHRpbWlzaW5nLw%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\" alt=\"\" class=\"wp-image-24591\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Role of Audiences in Improving Your Google Keyword Results<\/h2>\n\n\n\n<p>Automated bidding strategies may no longer have the impact it had on your campaigns before, but Nicki says you can take back control from Google by refining your keyword ad activities.<\/p>\n\n\n\n<p>Audiences can boost keyword campaign performances, and Nicki has three ways to improve them with further targeting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Increase Brand Campaign Conversions by Splitting New vs Returning Customer Audiences<\/h2>\n\n\n\n<p>Duplicate your branded campaigns, and have one of those campaigns target only users who have purchased in the past, and have the other campaign exclude those users.<\/p>\n\n\n\n<p>This will allow you to take control back from Google, separate the two groups, and dictate the budget and bidding strategies you want to deploy for each user.<\/p>\n\n\n\n<p>One thing that\u2019s commonly overlooked is the tendency to add audiences at the observation level. Go to the targeted level because your CPCs, conversion rates, and other metrics are different for new versus returning customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Overlay Prospecting Audience on your Non-Brand Campaigns to improve ROAS<\/h2>\n\n\n\n<p>On a targeted level, this strategy is particularly useful for premium or luxury brands. Searches a luxury consumer would plug into Google might not differ at all from those of someone who wants to shop for a less expensive option.<\/p>\n\n\n\n<p>Continue to bid on those broader queries, but add a targeted audience overlaid on to that campaign to filter down the audience. Google doesn\u2019t know your customer as well as you do, so you have to refine that customer down and make the machine learning-side of things a little easier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Take a Geographic Focus with your Non-Brand Google Ads Campaigns to improve ROAS<\/h2>\n\n\n\n<p>With unbranded campaigns, you will want to further filter them to specific locations or geos. This serves as a further refinement of what was discussed in the second section.&nbsp;<\/p>\n\n\n\n<p>Start by looking to target specific postcodes within your area. Do your research and figure out which of those postcodes tend to be of more affluent areas, then target them with your campaigns.<\/p>\n\n\n\n<p>You can also have two separate campaigns: one that targets these prime locations and brings in good returns, and another that you can reduce the bids on.<\/p>\n\n\n\n<div id=\"socital-60fa927ed9928d7afcf3575b\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Insider Tips <\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">If we\u2019ve inspired someone to take their first step with Google Ads \u2013 what do they need to know to give themselves the best chance of success?<\/h4>\n\n\n\n<p>Start with your goals and objectives and define them clearly. This will help you align all your activities and make sure they fulfill your business goals.<\/p>\n\n\n\n<p>Nicki says you can look up the OKR model which is something they use at Reload Digital. It\u2019s a framework where you set an objective and have key results that fall underneath it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Once you\u2019ve started of course you\u2019ve got to \u2018keep optimising\u2019! So what\u2019s your favourite way to improve Google Ads performance?<\/h4>\n\n\n\n<p>You have to do testing, and Google has made it easy to set up AB split tests directly on the platform so make full use of that.<\/p>\n\n\n\n<p>Nicki also offers a second recommendation which is to collaborate with other channels. Work with your SEO team, and your creative team, and make sure they\u2019re factoring in what the other units are working on.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">If someone listening wants to learn more about Google Ads is there one cheap\/free resource you\u2019d recommend?<\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/skillshop.withgoogle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Skillshop<\/a>, if you\u2019re just starting out<\/li>\n\n\n\n<li>Podcasts like Keep Optimising, <a href=\"https:\/\/www.ppchero.com\/category\/podcasts\/\" target=\"_blank\" rel=\"noreferrer noopener\">PPC Hero<\/a>, and <a href=\"https:\/\/www.optmyzr.com\/ppctownhall\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optmyzr<\/a>\u2019s town hall sessions that happen twice a month for those who want to go deeper on Google Ads<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Crystal ball time \u2013 what\u2019s coming up in the next 6-12 months that we should be getting ready for in Google Ads?<\/h4>\n\n\n\n<p>Nicki\u2019s prediction is that keywords will become obsolete in the next couple of years, which is why one of her previous recommendations is to collaborate cross-channel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interview Links <\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.reloaddigital.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out Reload Digital<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/company\/reload-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/reloaddigital\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Nicki on Social media:<\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/nicki-eggie-4b5828107\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/nickieggie\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sponsored by\u2026<\/h2>\n\n\n\n<p>Do you want more from your paid ads campaigns this year?<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/keepopt.com\/digitalgearbox\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"67\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/12\/logo300.png\" alt=\"digital gearbox\" class=\"wp-image-26104\"\/><\/a><\/figure>\n\n\n\n<p>Tired of disappointing results, low-to-no returns and exhausted by fruitless optimisation? If that sounds familiar It might be time to have a chat with my friends at Digital Gearbox. Masters in the art of pay-per-click marketing their expert team have helped transform businesses around the world with tried and tested strategies that actually get results.<\/p>\n\n\n\n<p>Right now they&#8217;re offering a FREE one-on-one consultation, limited to 10 ambitious businesses looking to get more sales and better returns online.<\/p>\n\n\n\n<p>Don&#8217;t delay, <a href=\"https:\/\/keepopt.com\/digitalgearbox\" target=\"_blank\" rel=\"noreferrer noopener\">click here and let Digital Gearbox show you the true power of PPC today<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Full transcript to read &amp; download:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/s\/7ctq25imbssjk8o\/KO%20134%20Transcript.pdf?dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe\u2019s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!! Since 2009 the clients they\u2019ve helped include everyone from Wrangler and L\u2019Occitane to Emma Bridgewater and Harper Collins! Listen now for free: The Role of Audiences in Improving Your Google [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134) - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134) - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe\u2019s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!! Since 2009 the clients they\u2019ve helped include everyone from Wrangler and L\u2019Occitane to Emma Bridgewater and Harper Collins! Listen now for free: The Role of Audiences in Improving Your Google [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Keep Optimising Marketing Podcast\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-18T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T11:56:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO134-Landscape.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"April Buencamino-dy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"April Buencamino-dy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/\",\"url\":\"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/\",\"name\":\"Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134) - Keep Optimising Marketing Podcast\",\"isPartOf\":{\"@id\":\"https:\/\/keepoptimising.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO134-Landscape.png\",\"datePublished\":\"2023-01-18T01:00:00+00:00\",\"dateModified\":\"2023-01-24T11:56:30+00:00\",\"author\":{\"@id\":\"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99\"},\"breadcrumb\":{\"@id\":\"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/#primaryimage\",\"url\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO134-Landscape.png\",\"contentUrl\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO134-Landscape.png\",\"width\":1280,\"height\":720,\"caption\":\"Nicki Eggie Reload Digital Google Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/keepoptimising.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/keepoptimising.com\/#website\",\"url\":\"https:\/\/keepoptimising.com\/\",\"name\":\"Keep Optimising Marketing Podcast\",\"description\":\"everything to do with the Keep Optimising Podcast\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/keepoptimising.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99\",\"name\":\"April Buencamino-dy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/keepoptimising.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g\",\"caption\":\"April Buencamino-dy\"},\"url\":\"https:\/\/keepoptimising.com\/author\/april\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134) - Keep Optimising Marketing Podcast","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/","og_locale":"en_GB","og_type":"article","og_title":"Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134) - Keep Optimising Marketing Podcast","og_description":"Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe\u2019s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!! Since 2009 the clients they\u2019ve helped include everyone from Wrangler and L\u2019Occitane to Emma Bridgewater and Harper Collins! Listen now for free: The Role of Audiences in Improving Your Google [&hellip;]","og_url":"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/","og_site_name":"Keep Optimising Marketing Podcast","article_published_time":"2023-01-18T01:00:00+00:00","article_modified_time":"2023-01-24T11:56:30+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO134-Landscape.png","type":"image\/png"}],"author":"April Buencamino-dy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"April Buencamino-dy","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/","url":"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/","name":"Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134) - Keep Optimising Marketing Podcast","isPartOf":{"@id":"https:\/\/keepoptimising.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/#primaryimage"},"image":{"@id":"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO134-Landscape.png","datePublished":"2023-01-18T01:00:00+00:00","dateModified":"2023-01-24T11:56:30+00:00","author":{"@id":"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99"},"breadcrumb":{"@id":"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/#primaryimage","url":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO134-Landscape.png","contentUrl":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO134-Landscape.png","width":1280,"height":720,"caption":"Nicki Eggie Reload Digital Google Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/keepoptimising.com\/google-ads-audience-optimisation-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/keepoptimising.com\/"},{"@type":"ListItem","position":2,"name":"Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134)"}]},{"@type":"WebSite","@id":"https:\/\/keepoptimising.com\/#website","url":"https:\/\/keepoptimising.com\/","name":"Keep Optimising Marketing Podcast","description":"everything to do with the Keep Optimising Podcast","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/keepoptimising.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99","name":"April Buencamino-dy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/keepoptimising.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g","caption":"April Buencamino-dy"},"url":"https:\/\/keepoptimising.com\/author\/april\/"}]}},"_links":{"self":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts\/26108"}],"collection":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/comments?post=26108"}],"version-history":[{"count":32,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts\/26108\/revisions"}],"predecessor-version":[{"id":26198,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts\/26108\/revisions\/26198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/media\/26112"}],"wp:attachment":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/media?parent=26108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/categories?post=26108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/tags?post=26108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}