{"id":26069,"date":"2023-01-11T01:00:00","date_gmt":"2023-01-11T01:00:00","guid":{"rendered":"https:\/\/keepoptimising.com\/?p=26069"},"modified":"2023-01-27T14:22:44","modified_gmt":"2023-01-27T14:22:44","slug":"youtube-ads-tips-2023-podcast","status":"publish","type":"post","link":"https:\/\/keepoptimising.com\/youtube-ads-tips-2023-podcast\/","title":{"rendered":"Google Ads YouTube Ads, the time is now! With Charlotte Sheridan (episode 133)"},"content":{"rendered":"\n<p>Charlotte Sheridan is the founder of The Small Biz Expert a digital marketing agency based in London handling both Google and Facebook Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO133-LAndscape-1024x536.png\" alt=\"Charlotte Sheridan The Small Biz Expert Google Ads\" class=\"wp-image-26072\" srcset=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO133-LAndscape-1024x536.png 1024w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO133-LAndscape-300x157.png 300w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO133-LAndscape-768x402.png 768w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/01\/KO133-LAndscape.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Listen now for free: <\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/c37ba61c-ead4-4165-b029-0e389a9f9681\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center is-style-default has-extra-large-font-size wp-block-heading\">Subscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/keep-optimising\/id1522462412\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\" alt=\"\" class=\"wp-image-24589\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/4DoXxZMPtPX72KhN8nwTZw\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"\" class=\"wp-image-24590\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0va2VlcC1vcHRpbWlzaW5nLw%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\" alt=\"\" class=\"wp-image-24591\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Getting Into the World of Google Ads<\/h2>\n\n\n\n<p>Prior to starting her own agency, The Small Biz Expert, Charlotte worked on Google Ads for a small business. She learned by watching YouTube videos and searching on Google, but eventually underwent some formal training.&nbsp;<\/p>\n\n\n\n<p>She says, though, that even when you know everything, in theory, your skills will really come from getting into the thick of things, or in this case, advertising.<\/p>\n\n\n\n<p>Right now, she works with over 200 clients on their Google Ads as well as social media ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube Ads Targeting Tips<\/h2>\n\n\n\n<p>YouTube is a great discovery platform, Charlotte says. You can put out not just ads but also informational content and user-generated content in professional-looking videos that are meant to work as ads.<\/p>\n\n\n\n<p>If you know your audience and you know who you\u2019re targeting, there are different types of ads you can place on YouTube. You can go with video ads, text ads, or static ads, depending on who you\u2019re targeting based on your market segments.<\/p>\n\n\n\n<p>You can also target based on placement, such as placing your ads on Taylor Swift\u2019s latest release. So for Charlotte, YouTube is a platform where you can blend your targeting methods, which isn\u2019t available on other platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube Ads Placement Tips<\/h2>\n\n\n\n<p>There are different placements on YouTube, so you can create your ads depending on where you intend to place them.<\/p>\n\n\n\n<p>If you\u2019re doing a skippable ad, make sure you\u2019re putting something in that four-second mark that\u2019s going to keep your audience watching.<\/p>\n\n\n\n<p>If you\u2019re doing sequential ads, make sure you have enough of a hook for your audience to take notice and watch all the ads in the series.<\/p>\n\n\n\n<p>Do remember that a lot of YouTube ads are meant to interrupt so make them relevant and interesting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube Ads Format Tips<\/h2>\n\n\n\n<p>There are two types of YouTube ad formats you can start with:<\/p>\n\n\n\n<ul>\n<li>TrueView ads, which can be skippable or non-skippable and shown on somebody else\u2019s video<\/li>\n\n\n\n<li>Discovery ads, which are shown on your feed alongside other organic videos<\/li>\n<\/ul>\n\n\n\n<p>Charlotte says there are other placements available like text and image ads, but in general, it\u2019s best to start with either of these two.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Most Common YouTube Mistakes to Avoid<\/h2>\n\n\n\n<p>For Charlotte, the most common mistake you must avoid with any video ad is placing it on a platform it\u2019s not meant for.<\/p>\n\n\n\n<p>So regardless of the platform, make sure that the video ad you create is intended for that particular space to make it perform and work well.<\/p>\n\n\n\n<div id=\"socital-60fa927ed9928d7afcf3575b\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Insider Tips<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">If we\u2019ve inspired someone to take their first step with Google Ads \u2013 what do they need to know to give themselves the best chance of success?<\/h4>\n\n\n\n<p>Charlotte\u2019s advice is to study the platform first before investing in it.<\/p>\n\n\n\n<p>Learn from Google\u2019s resources, third-party resources, and YouTube videos as well.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Once you\u2019ve started of course you\u2019ve got to \u2018keep optimising\u2019! So what\u2019s your favourite way to improve Google Ads performance?<\/h4>\n\n\n\n<p>Optimise your ads by continuously testing them.<\/p>\n\n\n\n<p>Look at every part of your funnel and work your way backward from where conversion happens.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">If someone listening wants to learn more about Google Ads is there one cheap\/free resource you\u2019d recommend?<\/h4>\n\n\n\n<p>Charlotte recommends videos about YouTube on YouTube itself and Google\u2019s training video on the platform as well.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Crystal ball time \u2013 what\u2019s coming up in the next 6-12 months that we should be getting ready for in Google Ads?<\/h4>\n\n\n\n<p>There will be more investments in all of those channels that do exceptionally well at the top of the funnel, such as YouTube and TikTok. They\u2019re worth going into and testing for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interview Links <\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.thesmallbizexpert.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out The Small Biz Expert<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/TheSmallBizExpt\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/smallbusinessmarketingexpert\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Charlotte on Social media: <\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/charlotte-sheridan-small-biz\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/charsheridan1?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sponsored by\u2026<\/h2>\n\n\n\n<p>Do you want more from your paid ads campaigns this year?<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/keepopt.com\/digitalgearbox\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"67\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/12\/logo300.png\" alt=\"digital gearbox\" class=\"wp-image-26104\"\/><\/a><\/figure>\n\n\n\n<p>Tired of disappointing results, low-to-no returns and exhausted by fruitless optimisation? If that sounds familiar It might be time to have a chat with my friends at Digital Gearbox. Masters in the art of pay-per-click marketing their expert team have helped transform businesses around the world with tried and tested strategies that actually get results.<\/p>\n\n\n\n<p>Right now they&#8217;re offering a FREE one-on-one consultation, limited to 10 ambitious businesses looking to get more sales and better returns online.<\/p>\n\n\n\n<p>Don&#8217;t delay, <a href=\"https:\/\/keepopt.com\/digitalgearbox\" target=\"_blank\" rel=\"noreferrer noopener\">click here and let Digital Gearbox show you the true power of PPC today<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Full transcript to read &amp; download:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/s\/ttra1cipay0a4ds\/KO%20133%20Transcript.pdf?dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charlotte Sheridan is the founder of The Small Biz Expert a digital marketing agency based in London handling both Google and Facebook Ads. Listen now for free: Getting Into the World of Google Ads Prior to starting her own agency, The Small Biz Expert, Charlotte worked on Google Ads for a small business. She learned [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads YouTube Ads, the time is now! 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