{"id":25844,"date":"2022-12-21T01:00:00","date_gmt":"2022-12-21T01:00:00","guid":{"rendered":"https:\/\/keepoptimising.com\/?p=25844"},"modified":"2023-12-22T02:19:16","modified_gmt":"2023-12-22T02:19:16","slug":"podcast-connections-podcast","status":"publish","type":"post","link":"https:\/\/keepoptimising.com\/podcast-connections-podcast\/","title":{"rendered":"Content Marketing: Using Podcast Guesting to grow brand awareness and connection (episode 130)"},"content":{"rendered":"\n<p>No\u00e9mi Beres AND Gabor Kazai are the founders and owners at Podcast Connections, a podcast booking agency who specialises in helping their clients get on the right podcasts to grow their brand awareness, generate engagement and (of course) acquire more customers.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/12\/KO130-Landscape-1024x536.png\" alt=\"No\u00e9mi Beres &amp; Gabor Podcast Connections Content Marketing\" class=\"wp-image-25872\" srcset=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/12\/KO130-Landscape-1024x536.png 1024w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/12\/KO130-Landscape-300x157.png 300w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/12\/KO130-Landscape-768x402.png 768w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/12\/KO130-Landscape.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Listen now for free: <\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/c5d32704-01c7-4170-bc39-e495a7e85a5b\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center is-style-default has-extra-large-font-size wp-block-heading\">Subscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/keep-optimising\/id1522462412\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\" alt=\"\" class=\"wp-image-24589\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/4DoXxZMPtPX72KhN8nwTZw\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"\" class=\"wp-image-24590\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0va2VlcC1vcHRpbWlzaW5nLw%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\" alt=\"\" class=\"wp-image-24591\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">About No\u00e9mi and Gabor<\/h2>\n\n\n\n<p>Prior to having a podcast booking agency, No\u00e9mi and Gabor had an online travel-related business. However, it was affected when the pandemic hit in 2020 and the travel industry collapsed.<\/p>\n\n\n\n<p>Fortunately for them, Gabor had a mentor who worked in eCommerce for many years and had a podcast booking agency. It was from him that No\u00e9mi and Gabor got the idea of starting their own podcast agency, specifically working with eCommerce brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Podcast Guesting is Key for eCommerce Brands<\/h2>\n\n\n\n<p>For Gabor, podcast guesting should be part of an eCommerce brand\u2019s marketing strategy because it\u2019s a great way to share the brand\u2019s story and provide valuable information to the customers.<\/p>\n\n\n\n<p>As to who should do the podcast interview, No\u00e9mi mentions that they have the most success with founders and their founder stories.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choosing the Right Podcasts for You<\/h2>\n\n\n\n<p>Do your research, and there are a lot of places where you can do this, like <a href=\"https:\/\/www.listennotes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Listen Notes<\/a>, <a href=\"https:\/\/www.apple.com\/itunes\/\" target=\"_blank\" rel=\"noreferrer noopener\">iTunes<\/a>, and other similar websites. Find the niche you would like to focus on, and by doing research, you\u2019ll be able to identify podcasts that cater to the niche you\u2019re interested in.<\/p>\n\n\n\n<p>You also have to know who your audience is, what they\u2019re interested in, and what types of podcasts they typically listen to.<\/p>\n\n\n\n<p>When you have this information, you\u2019ll be able to identify and choose the right podcasts for your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making Your Pitch<\/h2>\n\n\n\n<p>It\u2019s important to remember that doing podcast guesting is not just about you and the product you\u2019re offering; it\u2019s about sharing the knowledge you have and teaching people.<\/p>\n\n\n\n<p>In your pitch, highlight the value of how you can help the podcast itself and the audience it caters to, rather than just simply making a sales pitch for you or your product.<\/p>\n\n\n\n<p>And while not directly related to how you should do your pitch, No\u00e9mi mentions that you should also listen to a few episodes of the podcast you want to get on to show respect for the host and the show.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making the Most Out of Your Guesting<\/h2>\n\n\n\n<p>Before doing any podcast guesting, you have to know your goals for doing it.<\/p>\n\n\n\n<p>If you know your story, you have a cohesive message, and you know your objectives, it\u2019s going to be easier for you to find the right podcasts and target the right audiences.<\/p>\n\n\n\n<p>Once you get on a show and have that piece of content where you\u2019re imparting knowledge and information, it\u2019s going to go a long way in your marketing strategy.<\/p>\n\n\n\n<div id=\"socital-60fa927ed9928d7afcf3575b\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Insider Tips<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">If we\u2019ve inspired someone to take their first step with content marketing \u2013 what do they need to know to give themselves the best chance of success?<\/h4>\n\n\n\n<p>Treat your podcast interviews as opportunities for sharing information and helping your customers or your audience through education.<\/p>\n\n\n\n<p>Another thing to remember is that you have to be consistent and persistent when it comes to guesting and podcasting because it\u2019s a long-term strategy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Once you\u2019ve started of course you\u2019ve got to \u2018keep optimising\u2019! So what\u2019s your favourite way to improve content marketing performance?<\/h4>\n\n\n\n<p>Always test your pitch and how you reach out to potential shows to find out what pitch works best.<\/p>\n\n\n\n<p>Also, think of different topics that will resonate with your audience that can be specific to a podcast because not all podcasts have the same focus.<\/p>\n\n\n\n<p>Lastly, share your podcast interview in your marketing emails or social media posts to help improve its performance.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">If someone listening wants to learn more about content marketing is there one cheap\/free resource you\u2019d recommend?<\/h4>\n\n\n\n<p>No\u00e9mi recommends the book <em><a href=\"https:\/\/www.amazon.com\/Go-Giver-Expanded-Little-Powerful-Business-ebook\/dp\/B00YBBKLKS\/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=0ad23b4b6ccaf39532a8dae61d065327&amp;camp=1789&amp;creative=9325\" target=\"_blank\" rel=\"noreferrer noopener\">The Go-Giver: A Little Story about a Powerful Business Idea<\/a><\/em> by&nbsp;Bob Burg because it\u2019s going to inspire you to see your business as something that gives value to the lives of other people.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Crystal ball time \u2013 what\u2019s coming up in the next 6-12 months that we should be getting ready for in content marketing?<\/h4>\n\n\n\n<p>The podcast industry will continue growing, so making it part of your content marketing strategy is going to be a good thing.<\/p>\n\n\n\n<p>As far as content goes, short-form content is picking up regardless of platform. Repurpose your podcast interviews and create shorter content, such as short videos and audiograms, to maximize their impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interview Links<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.podcastconnections.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out Podcast Connections Podcast Booking Agency<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">No\u00e9mi and Gabor on Social media: <\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/noemiberes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connect with No\u00e9mi on LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/noemiberesart\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">No\u00e9mi on Instagram<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Sponsored by\u2026<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"90\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Klaviyo_300.jpeg\" alt=\"\" class=\"wp-image-24679\"\/><\/a><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\">Klaviyo<\/a>\u00a0is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. <\/p>\n\n\n\n<p>The company\u2019s hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 80,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\">www.klaviyo.com<\/a>.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Full transcript to read &amp; download:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/s\/erh4q8yh012l1ps\/KO%20130%20Transcript.pdf?dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No\u00e9mi Beres AND Gabor Kazai are the founders and owners at Podcast Connections, a podcast booking agency who specialises in helping their clients get on the right podcasts to grow their brand awareness, generate engagement and (of course) acquire more customers. Listen now for free: About No\u00e9mi and Gabor Prior to having a podcast booking [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":25872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,34,47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing: Using Podcast Guesting to grow brand awareness and connection (episode 130) - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/podcast-connections-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing: Using Podcast Guesting to grow brand awareness and connection (episode 130) - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"No\u00e9mi Beres AND Gabor Kazai are the founders and owners at Podcast Connections, a podcast booking agency who specialises in helping their clients get on the right podcasts to grow their brand awareness, generate engagement and (of course) acquire more customers. 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