{"id":25485,"date":"2022-10-26T01:00:00","date_gmt":"2022-10-26T00:00:00","guid":{"rendered":"https:\/\/keepoptimising.com\/?p=25485"},"modified":"2022-10-06T04:45:32","modified_gmt":"2022-10-06T03:45:32","slug":"tiktok-organic-cal-devine-podcast","status":"publish","type":"post","link":"https:\/\/keepoptimising.com\/tiktok-organic-cal-devine-podcast\/","title":{"rendered":"TikTok Organic 101 with Cal Devine (episode 122)"},"content":{"rendered":"\n<p>Cal Devine is the Managing Director at social media agency cbsocial where they run paid and organic social media activity for eCommerce brands around the world.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/10\/KO122-Landscape-1024x576.png\" alt=\"Cal Devine cbsocial TikTok\" class=\"wp-image-25489\" srcset=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/10\/KO122-Landscape-1024x576.png 1024w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/10\/KO122-Landscape-300x169.png 300w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/10\/KO122-Landscape-768x432.png 768w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/10\/KO122-Landscape.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Listen now for free: <\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/7b9abf11-d5c7-4449-b6d3-02b54e3e3622\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center is-style-default has-extra-large-font-size wp-block-heading\">Subscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/keep-optimising\/id1522462412\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\" alt=\"\" class=\"wp-image-24589\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/4DoXxZMPtPX72KhN8nwTZw\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"\" class=\"wp-image-24590\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0va2VlcC1vcHRpbWlzaW5nLw%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\" alt=\"\" class=\"wp-image-24591\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Opportunity in Organic TikTok<\/h2>\n\n\n\n<p>TikTok as a platform is still in favor of organic content, so there\u2019s a lot of opportunity for any brand to get on it and find success.<\/p>\n\n\n\n<p>When you land on the \u2018For You\u2019 page and your content goes viral, your brand can really grow. This is for free, too, so brands and businesses really should give it a try.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Organic TikTok for Brands<\/h2>\n\n\n\n<p>First, you have to get on the platform and create a profile that\u2019s not business-related. Initially, going down the organic route will still enable you to create ads later on, and it will also give you access to all the trending sounds and music you can use for your content.<\/p>\n\n\n\n<p>Then make sure you\u2019re reactive with your content, especially if you want to jump on trends. This has the best chance of going viral and making your brand known on the platform.<\/p>\n\n\n\n<p>In terms of frequency, Cal\u2019s main tip is to be consistent. Post content consistently, such as once or twice a day, and from this, you\u2019ll learn what your audience likes and what kind of content works best for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Basics of a TikTok Video<\/h2>\n\n\n\n<p>Here are things to remember when creating content for TikTok:<\/p>\n\n\n\n<ul><li>Use portrait format.<\/li><li>You can add photos and text, with the latter being good for audiences who don\u2019t turn on their audio.<\/li><li>Use hashtags related to your content.<\/li><\/ul>\n\n\n\n<p>With hashtags, Cal says you don\u2019t need to do a lot of research because TikTok will also recommend those that are connected to what you\u2019re putting out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Engagements and Interactions<\/h2>\n\n\n\n<p>The success of your video won&#8217;t be directly impacted by how many followers you have. What\u2019s going to help is to engage with your followers through the comments section of your videos.<\/p>\n\n\n\n<p>Another thing you can do is to comment on viral videos and do so with humor or provide something of value. When your comment garners a huge number of likes, it can drive people to your profile and help increase your visibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More Organic TikTok Tips<\/h2>\n\n\n\n<p>Cal has a few more tips for those who want to grow organically on TikTok:<\/p>\n\n\n\n<ul><li>You can add CTAs but be careful about making them sound salesy. But do remember that you can\u2019t add links or buttons to organic content. What you can do instead is have a link on your bio or profile to direct people where you want them to go.<\/li><li>If you want to go viral, the best way to go right now is through meme culture. Cal recommends checking out <a href=\"https:\/\/www.tiktok.com\/@ryanair?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Ryanair on TikTok<\/a> to see how a brand successfully puts out this type of content.<\/li><li>If you get on TikTok today, you\u2019ll still be able to make an impact in preparation for the holiday season. Get the right content out using trends or sounds, and you can easily drive people to your profile for free.<\/li><\/ul>\n\n\n\n<div id=\"socital-60fa927ed9928d7afcf3575b\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Insider Tips<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">If we\u2019ve inspired someone to take their first step with TikTok \u2013 what do they need to know to give themselves the best chance of success?<\/h4>\n\n\n\n<p>Get on the platform, create content, and figure out what\u2019s going to work for you and what\u2019s not.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Once you\u2019ve started of course you\u2019ve got to \u2018keep optimising\u2019! So what\u2019s your favourite way to improve TikTok performance?<\/h4>\n\n\n\n<p>Look at your engagement statistics on TikTok and review the kind of engagement your videos get.<\/p>\n\n\n\n<p>Once you have the data, use it to improve your content so you can perform better on the platform.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">If someone listening wants to learn more about TikTok is there one cheap\/free resource you\u2019d recommend?<\/h4>\n\n\n\n<p>Find good creators on TikTok and then follow and connect with them on LinkedIn. That\u2019s where they discuss and show you what works on TikTok and what doesn\u2019t, and what kind of approach you should be taking.<\/p>\n\n\n\n<p>So build your list of creators on LinkedIn and you can learn a lot about how to approach TikTok yourself.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Crystal ball time \u2013 what\u2019s coming up in the next 6-12 months that we should be getting ready for in TikTok?<\/h4>\n\n\n\n<p>TikTok\u2019s going to continue adding new features, improving the ads platform, and finding ways to make sure people stay on the platform and shop with the brands that are on there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interview Links <\/h2>\n\n\n\n<ul><li><a href=\"https:\/\/www.cbsocial.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out cbsocial<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/cbsocial\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cal on Social media: <\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/caldevine\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connect with Cal on LinkedIn<\/a><\/li><li><a href=\"https:\/\/www.tiktok.com\/@caldvn\" target=\"_blank\" rel=\"noreferrer noopener\">Follow Cal on TikTok<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Sponsored by\u2026<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"90\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Klaviyo_300.jpeg\" alt=\"\" class=\"wp-image-24679\"\/><\/a><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\">Klaviyo<\/a>\u00a0is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. <\/p>\n\n\n\n<p>The company\u2019s hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 80,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\">www.klaviyo.com<\/a>.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Full transcript to read &amp; download:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/s\/17tlycsx785lwht\/KO%20122%20Transcript.pdf?dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cal Devine is the Managing Director at social media agency cbsocial where they run paid and organic social media activity for eCommerce brands around the world. Listen now for free: The Opportunity in Organic TikTok TikTok as a platform is still in favor of organic content, so there\u2019s a lot of opportunity for any brand [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":25489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,40,55],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok Organic 101 with Cal Devine (episode 122) - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/tiktok-organic-cal-devine-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Organic 101 with Cal Devine (episode 122) - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"Cal Devine is the Managing Director at social media agency cbsocial where they run paid and organic social media activity for eCommerce brands around the world. 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