{"id":25341,"date":"2022-10-05T01:00:00","date_gmt":"2022-10-05T00:00:00","guid":{"rendered":"https:\/\/keepoptimising.com\/?p=25341"},"modified":"2022-11-14T16:38:29","modified_gmt":"2022-11-14T16:38:29","slug":"tiktok-creators-podcast","status":"publish","type":"post","link":"https:\/\/keepoptimising.com\/tiktok-creators-podcast\/","title":{"rendered":"TikTok: What are TikTok &#8220;Creators&#8221; and how can you utilise them? With Danny Desatnik from #paid (episode 119)"},"content":{"rendered":"\n<p>Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/10\/KO119-Landscape-1024x536.png\" alt=\"Danny Desatnik #paid TikTok Creators\" class=\"wp-image-25347\" srcset=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/10\/KO119-Landscape-1024x536.png 1024w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/10\/KO119-Landscape-300x157.png 300w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/10\/KO119-Landscape-768x402.png 768w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/10\/KO119-Landscape.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Listen now for free: <\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/240386a2-522d-47f1-ab3d-5a8de3de626f\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center is-style-default has-extra-large-font-size wp-block-heading\">Subscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/keep-optimising\/id1522462412\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\" alt=\"\" class=\"wp-image-24589\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/4DoXxZMPtPX72KhN8nwTZw\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"\" class=\"wp-image-24590\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0va2VlcC1vcHRpbWlzaW5nLw%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\" alt=\"\" class=\"wp-image-24591\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">About Danny<\/h2>\n\n\n\n<p>Two years before joining Hashtag Paid, Danny was in the music industry. He happened to work with a guy who showed him that TikTok was a platform where you can build a presence and dispelled the notion that it was just for dances and weird music videos.<\/p>\n\n\n\n<p>Since then, Danny has recognized the different ways people approach TikTok. There\u2019s high-quality produced content and there are quick, pull-out-and-talk-to-your-camera videos. They cover various topics and serve various purposes, and Danny finds all of them fascinating.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The TikTok Creator<\/h2>\n\n\n\n<p>When talking about the creator, Danny says the most basic definition is someone who builds an audience online by putting out content such as photos, videos, audio, or written pieces. TikTok creators are those who create videos and build their presence on the platform, but are most likely present on other platforms as well.<\/p>\n\n\n\n<p>At their core, a creator and an influencer are basically the same. However, Danny points out that creators have a more positive connotation than influencers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ways to Work with TikTok Creators<\/h2>\n\n\n\n<p>Danny gives us two ways brands are currently working with TikTok creators:<\/p>\n\n\n\n<ul><li>Getting creators to create content that will go out on the brand\u2019s channels<\/li><li>Having the right creators to connect their own audience with the brand and build on the trust that\u2019s already there<\/li><\/ul>\n\n\n\n<p>There are other ways to work with creators and have them tell the story of your brand, and this could also depend on the platform you want to focus on if you\u2019re going to put the content outside of TikTok.<\/p>\n\n\n\n<p>Just remember that on TikTok, people are there for entertainment, so keep that in mind when you work with creators for your brand\u2019s content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Finding the Right Creator for Your Brand<\/h2>\n\n\n\n<p>It\u2019s important to find the right creator to partner with, but it also depends on your needs and goals.<\/p>\n\n\n\n<p>Hashtag Paid has spent years understanding its creator community and also growing it. Their technology can help filter the right creator for you based on factors such as geography and past campaigns, but Danny says there are other platforms that help you search freely.<\/p>\n\n\n\n<p>Just remember that as you try to achieve your objectives, you\u2019re also building a relationship with another human. You can unlock so much value and potential from the latter that it will possibly also translate to better content for your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of the Creative Brief<\/h2>\n\n\n\n<p>Always start with a comprehensive creative brief, and there are two aspects that need to be present in this:<\/p>\n\n\n\n<ul><li>A clear description of your vision and what you\u2019re looking for<\/li><li>How is the creator going to be compensated<\/li><\/ul>\n\n\n\n<p>Having a clear document will make it easy for both parties to execute what is required, so make sure to have your creative brief ready when starting out.<\/p>\n\n\n\n<div id=\"socital-60fa927ed9928d7afcf3575b\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Insider Tips <\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">If we\u2019ve inspired someone to take their first step with TikTok \u2013 what do they need to know to give themselves the best chance of success?<\/h4>\n\n\n\n<p>Danny\u2019s advice is for you to just start.<\/p>\n\n\n\n<p>What\u2019s good with TikTok is you\u2019ll immediately see what works and what doesn\u2019t but you won\u2019t know what they are unless you start.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Once you\u2019ve started of course you\u2019ve got to \u2018keep optimising\u2019! So what\u2019s your favourite way to improve TikTok performance?<\/h4>\n\n\n\n<p>What some creators do is create a dummy research account which they use to search for different videos, hashtags, and ideas or concepts that are currently working or trending.<\/p>\n\n\n\n<p>This is an inexpensive but powerful way of finding out what\u2019s doing well, then taking all your learnings and applying it to your own account.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">If someone listening wants to learn more about TikTok is there one cheap\/free resource you\u2019d recommend?<\/h4>\n\n\n\n<p>Danny and TikTok creator JT Barnett have a free resource called the <a href=\"https:\/\/hashtagpaid.com\/events\/branding-bootcamp-tiktok-edition-w-jt-barnett-and-bari-rosenstein\" target=\"_blank\" rel=\"noreferrer noopener\">Branding Bootcamp<\/a> where anyone can sign up and join. What JT does is take three brands during the session and give them strategies and also answer questions.<\/p>\n\n\n\n<p>Danny also suggests some creators to follow on TikTok:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.tiktok.com\/@jtbarnett?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">JT Barnett<\/a><\/li><li><a href=\"https:\/\/www.tiktok.com\/@mike.rama?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Mike Rama<\/a><\/li><li><a href=\"https:\/\/www.tiktok.com\/@baileyrose_king?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Bailey Rose King<\/a><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Crystal ball time \u2013 what\u2019s coming up in the next 6-12 months that we should be getting ready for in TikTok?<\/h4>\n\n\n\n<p>What Danny sees working right now are street interviews or randomly going up to people on the street and asking questions related to your business or what you\u2019re selling.<\/p>\n\n\n\n<p>Further down the road, Danny thinks TikTok is going to become a hub for low quality reality TV. Building your brand into a small show can become powerful so just begin and try TikTok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interview Links <\/h2>\n\n\n\n<ul><li><a href=\"https:\/\/hashtagpaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out #paid<\/a><\/li><li><a href=\"https:\/\/podcasts.apple.com\/podcast\/creator-culture\/id1567913161\" target=\"_blank\" rel=\"noreferrer noopener\">Listen to Creator Culture<\/a><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Danny on Social media: <\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/dannydesatnik\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/datkeed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Sponsored by\u2026<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"90\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Klaviyo_300.jpeg\" alt=\"\" class=\"wp-image-24679\"\/><\/a><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\">Klaviyo<\/a>\u00a0is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. <\/p>\n\n\n\n<p>The company\u2019s hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 80,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\">www.klaviyo.com<\/a>.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Full transcript to read &amp; download:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/s\/e3zd4igvpp83iq0\/KO%20119%20Transcript.pdf?dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast. Listen now for free: About Danny Two years before joining Hashtag Paid, Danny was in the music industry. He happened to work with a guy who showed him that TikTok was a platform where you can build a presence [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":25347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,34,40,55],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok: What are TikTok &quot;Creators&quot; and how can you utilise them? 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