{"id":25309,"date":"2022-09-27T10:03:38","date_gmt":"2022-09-27T09:03:38","guid":{"rendered":"https:\/\/keepoptimising.com\/?p=25309"},"modified":"2023-09-25T15:46:49","modified_gmt":"2023-09-25T14:46:49","slug":"black-friday-top-tips-podcast-2022","status":"publish","type":"post","link":"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/","title":{"rendered":"Black Friday \u2013 7 eCommerce Experts Share their Top Tips for Success (episode 118)"},"content":{"rendered":"\n<p>In this episode we have everything you need to know to make this year&#8217;s Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that&#8217;s going to help you make this year&#8217;s end on a high for your business, despite all the crazy stuff that&#8217;s going on right now. Expect to listen to this one twice!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/09\/Episode-Landscape-1-1024x536.png\" alt=\"EXPERTS BLACK FRIDAY 2022\" class=\"wp-image-25383\" srcset=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/09\/Episode-Landscape-1-1024x536.png 1024w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/09\/Episode-Landscape-1-300x157.png 300w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/09\/Episode-Landscape-1-768x402.png 768w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/09\/Episode-Landscape-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Listen now for free: <\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/2824faab-12a7-4eb4-9633-9715b73f78df\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center is-style-default has-extra-large-font-size wp-block-heading\">Subscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/keep-optimising\/id1522462412\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\" alt=\"\" class=\"wp-image-24589\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/4DoXxZMPtPX72KhN8nwTZw\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"\" class=\"wp-image-24590\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0va2VlcC1vcHRpbWlzaW5nLw%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\" alt=\"\" class=\"wp-image-24591\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chaya Oosterbroek from Yoast<\/h2>\n\n\n\n<ul>\n<li>Have a single Black Friday page for your website with the same URL. This will help strengthen your content, marketing, link-building, and page ranking year after year.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><a href=\"http:\/\/keepopt.com\/yoast\" target=\"_blank\" rel=\"noreferrer noopener\">Check out what Yoast is bringing to Shopify<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/chaya-oosterbroek-33759b15\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chaya on LinkedIn<\/a> <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jessica Totillo Coster from eCommerce Badassery<\/h2>\n\n\n\n<ul>\n<li>For those who are doing Black Friday sales, lean into your email marketing. Use October for list-building so you have more people you can sell your products to. And if you want to get a head start for next year, focus on building your email list during Q1 and Q2.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><a href=\"http:\/\/keepopt.com\/badass\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to get Jessica\u2019s brilliant toolbox to help you plan for Q4<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/jessicatotillo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jessica on LinkedIn<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Arnaud Betourne of Nest Commerce<\/h2>\n\n\n\n<ul>\n<li>Your creative is going to be one of the key factors that will help your brand stand out and cut through the noise. Constant testing throughout Q3 should be done to know what resonates with your audience, attracts their attention, and increases conversion.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Visit <a href=\"https:\/\/nestcommerce.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nest Commerce<\/a> to improve your Ad campaigns<\/li>\n\n\n\n<li>Hear Arnaud&#8217;s colleague Ben&#8217;s episode about <a href=\"https:\/\/keepoptimising.com\/facebook-video-ads-nest-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ad Creative<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/arnaudbb\" target=\"_blank\" rel=\"noreferrer noopener\">Arnaud on LinkedIn<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mark Hook of Brightpearl<\/h2>\n\n\n\n<ul>\n<li>Make sure you\u2019re ready to handle the increased orders, and that your retail operations, warehousing, inventory planning, customer service are in great shape even before Black Friday. Automate the order processing and shipping side of things to save you a lot of time and help you manage the demands of the event.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Get Brightpearl&#8217;s latest report &#8220;<a href=\"https:\/\/www.brightpearl.com\/ecommerce-guides\/the-festive-fix-must-know-challenges-opportunities-and-trends-for-holiday-season-2022\" target=\"_blank\" rel=\"noreferrer noopener\">The Festive Fix<\/a>&#8220;<\/li>\n\n\n\n<li>Hear Mark&#8217;s colleague <a href=\"https:\/\/ecommercemasterplan.com\/brightpearl-lightning-50-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sara sharing top eCommerce Growth tips<\/a> on our sister show eCommerce MasterPlan<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/mark-hook-93592610\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mark on LinkedIn<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"socital-60fa927ed9928d7afcf3575b\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jordan Owen from Mollie<\/h2>\n\n\n\n<ul>\n<li>Focus on optimising your checkout experience because you don\u2019t want your customers to abandon their carts for reasons such as not seeing their preferred payment method. Make the checkout process simple with as few steps as possible and lose the friction.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.mollie.com\/en\">Find out all about Mollie<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/jordan-owen-9687977b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jordan on LinkedIn<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Monica Sharma-Patnekar of Business with Monica<\/h2>\n\n\n\n<ul>\n<li>Be really intentional when you do Black Friday sales. It doesn\u2019t have to be all about discounts and bundles; participate in a way that\u2019s aligned to your brand values.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.businesswithmonica.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Checkout Business with Monica<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/monicasharmapatnekar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monica on LinkedIn<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Burc Tanir from Prisync<\/h2>\n\n\n\n<ul>\n<li>Black Friday and Cyber Monday can go beyond the dates they\u2019re scheduled. You can optimise these events by picking out your own Black Friday \/ Cyber Monday dates, and offer discounts on those days when your competitors are not.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><a href=\"https:\/\/prisync.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out Prisync<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/keepoptimising.com\/ecommerce-pricing-guy-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hear our full episode on Pricing with Burc now<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/burc-tanir-57482b45\/\" target=\"_blank\" rel=\"noreferrer noopener\">Burc on LinkedIn<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>LIKE our recent Keep Optimising series on getting ready for this <a href=\"https:\/\/keepoptimising.com\/pre-holiday-season-updates\/\" target=\"_blank\" rel=\"noreferrer noopener\">challenging holiday season<\/a> AND our <a href=\"https:\/\/ecommercemasterplan.com\/supply-chain-crisis-tips-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Surviving the Supply Chain Crisis<\/a> deep dive on eCommerce MasterPlan podcast.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Sponsored by\u2026<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"90\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Klaviyo_300.jpeg\" alt=\"\" class=\"wp-image-24679\"\/><\/a><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\">Klaviyo<\/a>\u00a0is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. <\/p>\n\n\n\n<p>The company\u2019s hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 80,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\">www.klaviyo.com<\/a>.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Full transcript to read &amp; download: <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/s\/kdw24fdxjtj7uhx\/KO%20118%20Transcript.pdf?dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode we have everything you need to know to make this year&#8217;s Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that&#8217;s going to help you make this year&#8217;s end on a high for your business, despite all the crazy stuff that&#8217;s going on [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":25383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,48,34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday \u2013 7 eCommerce Experts Share their Top Tips for Success (episode 118) - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday \u2013 7 eCommerce Experts Share their Top Tips for Success (episode 118) - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"In this episode we have everything you need to know to make this year&#8217;s Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that&#8217;s going to help you make this year&#8217;s end on a high for your business, despite all the crazy stuff that&#8217;s going on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Keep Optimising Marketing Podcast\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T09:03:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-25T14:46:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/09\/Episode-Landscape-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"April Buencamino-dy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"April Buencamino-dy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/\",\"url\":\"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/\",\"name\":\"Black Friday \u2013 7 eCommerce Experts Share their Top Tips for Success (episode 118) - Keep Optimising Marketing Podcast\",\"isPartOf\":{\"@id\":\"https:\/\/keepoptimising.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/09\/Episode-Landscape-1.png\",\"datePublished\":\"2022-09-27T09:03:38+00:00\",\"dateModified\":\"2023-09-25T14:46:49+00:00\",\"author\":{\"@id\":\"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99\"},\"breadcrumb\":{\"@id\":\"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/#primaryimage\",\"url\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/09\/Episode-Landscape-1.png\",\"contentUrl\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/09\/Episode-Landscape-1.png\",\"width\":1200,\"height\":628,\"caption\":\"EXPERTS BLACK FRIDAY 2022\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/keepoptimising.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Friday \u2013 7 eCommerce Experts Share their Top Tips for Success (episode 118)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/keepoptimising.com\/#website\",\"url\":\"https:\/\/keepoptimising.com\/\",\"name\":\"Keep Optimising Marketing Podcast\",\"description\":\"everything to do with the Keep Optimising Podcast\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/keepoptimising.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99\",\"name\":\"April Buencamino-dy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/keepoptimising.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g\",\"caption\":\"April Buencamino-dy\"},\"url\":\"https:\/\/keepoptimising.com\/author\/april\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Black Friday \u2013 7 eCommerce Experts Share their Top Tips for Success (episode 118) - Keep Optimising Marketing Podcast","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/","og_locale":"en_GB","og_type":"article","og_title":"Black Friday \u2013 7 eCommerce Experts Share their Top Tips for Success (episode 118) - Keep Optimising Marketing Podcast","og_description":"In this episode we have everything you need to know to make this year&#8217;s Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that&#8217;s going to help you make this year&#8217;s end on a high for your business, despite all the crazy stuff that&#8217;s going on [&hellip;]","og_url":"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/","og_site_name":"Keep Optimising Marketing Podcast","article_published_time":"2022-09-27T09:03:38+00:00","article_modified_time":"2023-09-25T14:46:49+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/09\/Episode-Landscape-1.png","type":"image\/png"}],"author":"April Buencamino-dy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"April Buencamino-dy","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/","url":"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/","name":"Black Friday \u2013 7 eCommerce Experts Share their Top Tips for Success (episode 118) - Keep Optimising Marketing Podcast","isPartOf":{"@id":"https:\/\/keepoptimising.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/#primaryimage"},"image":{"@id":"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/09\/Episode-Landscape-1.png","datePublished":"2022-09-27T09:03:38+00:00","dateModified":"2023-09-25T14:46:49+00:00","author":{"@id":"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99"},"breadcrumb":{"@id":"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/#primaryimage","url":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/09\/Episode-Landscape-1.png","contentUrl":"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/09\/Episode-Landscape-1.png","width":1200,"height":628,"caption":"EXPERTS BLACK FRIDAY 2022"},{"@type":"BreadcrumbList","@id":"https:\/\/keepoptimising.com\/black-friday-top-tips-podcast-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/keepoptimising.com\/"},{"@type":"ListItem","position":2,"name":"Black Friday \u2013 7 eCommerce Experts Share their Top Tips for Success (episode 118)"}]},{"@type":"WebSite","@id":"https:\/\/keepoptimising.com\/#website","url":"https:\/\/keepoptimising.com\/","name":"Keep Optimising Marketing Podcast","description":"everything to do with the Keep Optimising Podcast","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/keepoptimising.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/keepoptimising.com\/#\/schema\/person\/f6827fd8fc978262454b7b5e36f96a99","name":"April Buencamino-dy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/keepoptimising.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g","caption":"April Buencamino-dy"},"url":"https:\/\/keepoptimising.com\/author\/april\/"}]}},"_links":{"self":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts\/25309"}],"collection":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/comments?post=25309"}],"version-history":[{"count":31,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts\/25309\/revisions"}],"predecessor-version":[{"id":27676,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/posts\/25309\/revisions\/27676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/media\/25383"}],"wp:attachment":[{"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/media?parent=25309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/categories?post=25309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keepoptimising.com\/wp-json\/wp\/v2\/tags?post=25309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}