{"id":24950,"date":"2022-06-22T10:41:00","date_gmt":"2022-06-22T09:41:00","guid":{"rendered":"https:\/\/keepoptimising.com\/?p=24950"},"modified":"2022-12-19T04:11:22","modified_gmt":"2022-12-19T04:11:22","slug":"ugc-facebook-ads","status":"publish","type":"post","link":"https:\/\/keepoptimising.com\/ugc-facebook-ads\/","title":{"rendered":"Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagn\u00e9 from J7 Media (episode 104)"},"content":{"rendered":"\n<p>Antoine is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now \u2013 a lot of that is based on User Generated Content \u2013 aka UGC.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"523\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/07\/KO104-Landscape-Updated-2.jpg\" alt=\"\" class=\"wp-image-24951\" srcset=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/07\/KO104-Landscape-Updated-2.jpg 1000w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/07\/KO104-Landscape-Updated-2-300x157.jpg 300w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/07\/KO104-Landscape-Updated-2-768x402.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Listen now for free:<\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/567521a6-4e4c-44d7-9ef2-0526ee997eec\" frameborder=\"no\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center is-style-default has-extra-large-font-size wp-block-heading\">Subscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/keep-optimising\/id1522462412\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\" alt=\"\" class=\"wp-image-24589\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/4DoXxZMPtPX72KhN8nwTZw\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"\" class=\"wp-image-24590\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0va2VlcC1vcHRpbWlzaW5nLw%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\" alt=\"\" class=\"wp-image-24591\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why You Need to Create UGCs<\/h2>\n\n\n\n<p>Antoine says user generated content is performing really well right now.<\/p>\n\n\n\n<p>He mentions a survey by Facebook that showed 79% of respondents saying UGC influences their buying decisions. Eighty-three percent of these people also went on to say that having UGC on a sales page or product page makes a brand look better.<\/p>\n\n\n\n<p>Antoine adds that in using video, you don\u2019t need to have really polished videos for your content to work. Videos recorded on your mobile phone will work.<\/p>\n\n\n\n<p>Lastly, he says that UGC generated 6.9x more engagement than branded content.<\/p>\n\n\n\n<p>With these information, you can conclude that user generated content is what consumers want to see if you want to get results from your Facebook ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 UGC Formats You Need to Do<\/h2>\n\n\n\n<ul><li><strong>Testimonials: <\/strong>Testimonial content works well when running remarketing campaigns.<\/li><li><strong>Unboxing Content: <\/strong>This kind of content makes the brand real because customers will be able to see the actual product.<\/li><li><strong>Checkout Videos: <\/strong>This is as simple as recording your mobile phone\u2019s screen while doing the checkout on your site. This type of UGC will also work well when combined with an unboxing content because together in one ad, they can show the customer journey from start to finish.<\/li><li><strong>Product Demonstration: <\/strong>One of the most powerful content in J7\u2019s guide. You can use this on top of unboxing. This will show the kind of product the consumers are going to get.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">More UGC Tips<\/h2>\n\n\n\n<p>In the <a href=\"https:\/\/www.facebookblueprint.com\/student\/catalog\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Blueprint<\/a>, it says that your brand logo needs to be first in your video. However, if you don\u2019t get results, you can opt to change your strategy. One of the ways you can do that is by changing your thumbnail and making it really attractive. Also, make sure that you think about your video with the sound off because 85% of those who see your video ads are not going to use sound.<\/p>\n\n\n\n<p>Antoine\u2019s final tip is don\u2019t overthink and just do it. Create your unboxing video, checkout video, product demonstration, and testimonials. Then let your customers decide what works and what doesn\u2019t. But you need to launch these ads first. That is the most important thing to do.<\/p>\n\n\n\n<div id=\"socital-60fa927ed9928d7afcf3575b\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Insider Tips<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">If we\u2019ve inspired someone to take their first step with Facebook Ads \u2013 what do they need to know to give themselves the best chance of success?<\/h4>\n\n\n\n<p>Antoine gives us two things:<\/p>\n\n\n\n<ul><li>With UGC, do not overthink your content.<\/li><li>Specific to Facebook Ads, make sure you have the budget to test different ads to find what will work for your brand.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Once you\u2019ve started of course you\u2019ve got to \u2018keep optimising\u2019! So what\u2019s your favourite way to improve Facebook Ads performance?<\/h4>\n\n\n\n<p>At J7 Media, they use a framework to optimise campaigns, and it\u2019s called PACSO:<\/p>\n\n\n\n<ul><li>Parameters<\/li><li>Audiences<\/li><li>Creative<\/li><li>Sales funnel<\/li><li>Offer<\/li><\/ul>\n\n\n\n<p>Identify where you are on the journey then adjust accordingly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">If someone listening wants to learn more about Facebook Ads is there one cheap\/free resource you\u2019d recommend?<\/h4>\n\n\n\n<p>J7 Media\u2019s newsletter, The Facebook Ads Squad, is full of content that\u2019s valuable to anyone advertising on Facebook.<br>Plus, don\u2019t forget to download J7\u2019s PDF guide.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Crystal ball time \u2013 what\u2019s coming up in the next 6-12 months that we should be getting ready for in Facebook Ads?<\/h4>\n\n\n\n<p>Even if we are in a tough situation right now with inflation, you can still generate great results on the platform.<\/p>\n\n\n\n<p>Meta continues to make Facebook better and we can look forward to things going back to normal maybe in the next few years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interview Links<\/h2>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.j7media.com\/en\" target=\"_blank\">Visit J7 Media<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.j7media.com\/keep\" target=\"_blank\">Get J7 Media\u2019s PDF guide to creating content for Facebook<\/a><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Antoine on Social media:<\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/antoine-gagn%C3%A9-69a94366\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li><li>Listen to Antoine\u2019s episode \u2014 <a href=\"https:\/\/keepopt.com\/82\" target=\"_blank\" rel=\"noreferrer noopener\">082 Post-Cookie Marketing: How to make Facebook Ads work for you<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Sponsored by\u2026<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"90\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Klaviyo_300.jpeg\" alt=\"\" class=\"wp-image-24679\"\/><\/a><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\">Klaviyo<\/a>\u00a0is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. <\/p>\n\n\n\n<p>The company\u2019s hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 80,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\">www.klaviyo.com<\/a>.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Full transcript to read &amp; download: <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/s\/90nzizic31jq4am\/KO%20104%20Transcript.pdf?dl=0\">Click to access<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antoine is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now \u2013 a lot of that is based on User Generated Content \u2013 aka UGC.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagn\u00e9 from J7 Media (episode 104) - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/ugc-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagn\u00e9 from J7 Media (episode 104) - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"Antoine is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. 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