{"id":24185,"date":"2021-10-13T01:00:00","date_gmt":"2021-10-13T00:00:00","guid":{"rendered":"https:\/\/keepoptimising.com\/?p=24185"},"modified":"2023-06-26T01:38:30","modified_gmt":"2023-06-26T00:38:30","slug":"referral-raul-galera-podcast","status":"publish","type":"post","link":"https:\/\/keepoptimising.com\/referral-raul-galera-podcast\/","title":{"rendered":"Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy&#8217;s Ra\u00fal Galera (episode 068)"},"content":{"rendered":"\n<p>Raul\u2019s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they\u2019ve built with their existing customers into a new customer acquisition channel!<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2021\/09\/KO068-Landscape-1024x536.png\" alt=\"\" class=\"wp-image-24189\" srcset=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2021\/09\/KO068-Landscape-1024x536.png 1024w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2021\/09\/KO068-Landscape-300x157.png 300w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2021\/09\/KO068-Landscape-768x402.png 768w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2021\/09\/KO068-Landscape.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Listen now for free: <\/h3>\n\n\n\n<div style=\"width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden;\"><iframe style=\"width: 100%; height: 170px;\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/1f8fd9e8-ed9d-4be4-b377-950052d26bc2\" frameborder=\"no\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center is-style-default has-extra-large-font-size wp-block-heading\">Subscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/keep-optimising\/id1522462412\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\" alt=\"\" class=\"wp-image-24589\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/4DoXxZMPtPX72KhN8nwTZw\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"\" class=\"wp-image-24590\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0va2VlcC1vcHRpbWlzaW5nLw%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\" alt=\"\" class=\"wp-image-24591\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">About Ra\u00fal<\/h2>\n\n\n\n<p>Before joining ReferralCandy, Ra\u00fal was working in sales and business development for a company selling recruitment services to startups.<\/p>\n\n\n\n<p>While looking for a career change, he chanced upon ReferralCandy and what got him interested was the thought of having a tool that leveraged existing customers to create loyalty and acquire new customers.<\/p>\n\n\n\n<p>He applied at ReferralCandy by reaching out to the CEO and the rest he says, is history.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Referral Marketing?<\/h2>\n\n\n\n<p>Ra\u00fal gives two reasons:<\/p>\n\n\n\n<ul><li>It\u2019s building on something that your business already has, which are customers that talk about your products on different platforms.<\/li><li>It\u2019s a cost-effective way of acquiring new customers.&nbsp;<\/li><\/ul>\n\n\n\n<p>He also says it\u2019s a situation wherein everyone wins: existing customers are happy to get an incentive for referring a friend, the friend is happy getting a first-purchase discount, and the brand is happy to acquire a new customer at a low cost and also retain an existing one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When\u2019s The Best Time To Upgrade Your Referral Program?<\/h2>\n\n\n\n<p>Put in place a baseline, which for Ra\u00fal would be having a good product and having happy customers, regardless if you\u2019re a startup or an established brand.<\/p>\n\n\n\n<p>From there, build out your referral program but set expectations and goals that are aligned with where you are right now in your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Good Levels Of Reward<\/h2>\n\n\n\n<p>So many options are available and what a brand implements will depend on different factors, but really think about what would incentivize your customer to refer a friend.<\/p>\n\n\n\n<p>You can offer discounts or free products, and the former will be based on the budget allotted for the program. Companies that sell subscriptions can offer free renewals or additional monthly packages.<\/p>\n\n\n\n<p>What\u2019s interesting to note is that you can also think of giving a bigger discount to the one who was referred, rather than the one who made the referral.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Referrals, Affiliates, And Influencers<\/h2>\n\n\n\n<p>Referral marketing, and affiliate and influencer marketing have a similar goal: to find people who will drive new customers to your website and buy your products.<\/p>\n\n\n\n<p>Each strategy comes with different types of rewards, but they are essentially incentivizing your audience to go out and refer more people to your brand.<\/p>\n\n\n\n<p><em>If you\u2019d like to know more about affiliate marketing, <a rel=\"noreferrer noopener\" href=\"https:\/\/keepoptimising.com\/affiliate-marketing-on-the-keep-optimising-podcast\/\" target=\"_blank\">click here<\/a> to listen to more episodes on the topic.<\/em><\/p>\n\n\n\n<div id=\"socital-60fa927ed9928d7afcf3575b\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Insider Tips <\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">If we\u2019ve inspired someone to take their first step with loyalty marketing \u2013 what do they need to know to give themselves the best chance of success?<\/h4>\n\n\n\n<p>Talk to your customers and find out if they\u2019re happy and have the potential of referring more people to you.<\/p>\n\n\n\n<p>A simple test you can do is to run a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.hotjar.com\/net-promoter-score\/\" target=\"_blank\">net promoter score<\/a> survey, which will give you an idea if you\u2019re in a good place to begin your program.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Once you\u2019ve started of course you\u2019ve got to \u2018keep optimising\u2019! So what\u2019s your favourite way to improve loyalty marketing performance?<\/h4>\n\n\n\n<p>Try different incentive schemes, monitor the results, and grow your program based on the data you gather.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">If someone listening wants to learn more about loyalty marketing is there one cheap\/free resource you\u2019d recommend?<\/h4>\n\n\n\n<p>Ra\u00fal recommends the book <a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/Influence-Psychology-Persuasion-Robert-Cialdini\/dp\/006124189X?&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=ecfb97523dca2f19cf8bd20536081268&amp;camp=1789&amp;creative=9325\" target=\"_blank\">Influence: The Psychology of Persuasion<\/a> by Robert Cialdini which talks about how we are influenced and incentivized as humans.<\/p>\n\n\n\n<p>It provides insights on how we can influence customers to refer their friends, which can be used by those in marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Crystal ball time \u2013 what\u2019s coming up in the next 6-12 months that we should be getting ready for in loyalty marketing?<\/h4>\n\n\n\n<p>Ra\u00fal mentions a couple of things:<\/p>\n\n\n\n<ul><li>Customer retention has been getting and will continue to get more focus.<\/li><li>Approaching the busiest time of the year, establish a good post-purchase journey of your new customers.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Interview Links <\/h2>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.referralcandy.com\/\" target=\"_blank\">Business<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/referralcandy\" target=\"_blank\">Twitter<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/referralcandy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Ra\u00fal on Social media:<\/h4>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/raulgalera\/\" target=\"_blank\">LinkedIn<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Sponsored by\u2026<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"90\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Klaviyo_300.jpeg\" alt=\"\" class=\"wp-image-24679\"\/><\/a><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\">Klaviyo<\/a>\u00a0is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. <\/p>\n\n\n\n<p>The company\u2019s hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 80,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.klaviyo.com\/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan\" target=\"_blank\">www.klaviyo.com<\/a>.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Full transcript to read &amp; download: <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/s\/bk25nlej41gkfxu\/KO%2068%20Transcript.pdf?dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raul\u2019s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they\u2019ve built with their existing customers into a new customer acquisition channel!<\/p>\n","protected":false},"author":6,"featured_media":24189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,44,34,57],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy&#039;s Ra\u00fal Galera (episode 068) - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/referral-raul-galera-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy&#039;s Ra\u00fal Galera (episode 068) - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"Raul\u2019s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they\u2019ve built with their existing customers into a new customer acquisition channel!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keepoptimising.com\/referral-raul-galera-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"Keep Optimising Marketing Podcast\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-13T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-26T00:38:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2021\/09\/KO068-Landscape.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"April Buencamino-dy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"April Buencamino-dy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/keepoptimising.com\/referral-raul-galera-podcast\/\",\"url\":\"https:\/\/keepoptimising.com\/referral-raul-galera-podcast\/\",\"name\":\"Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy's Ra\u00fal Galera (episode 068) - 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