{"id":24333,"date":"2021-11-03T10:24:02","date_gmt":"2021-11-03T10:24:02","guid":{"rendered":"https:\/\/keepoptimising.com\/?page_id=24333"},"modified":"2022-11-15T00:32:11","modified_gmt":"2022-11-15T00:32:11","slug":"influencer-marketing","status":"publish","type":"page","link":"https:\/\/keepoptimising.com\/influencer-marketing\/","title":{"rendered":"Influencer Marketing Expert Podcast Episodes"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2021\/11\/KO-November-Landscape-1024x536.png\" alt=\"Influencer Marketing Expert Podcast Episodes\" class=\"wp-image-24334\" title=\"Influencer Marketing Expert Podcast Episodes\" srcset=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2021\/11\/KO-November-Landscape-1024x536.png 1024w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2021\/11\/KO-November-Landscape-300x157.png 300w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2021\/11\/KO-November-Landscape-768x402.png 768w, https:\/\/keepoptimising.com\/wp-content\/uploads\/2021\/11\/KO-November-Landscape.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center is-style-default has-extra-large-font-size wp-block-heading\">Subscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/keep-optimising\/id1522462412\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\" alt=\"\" class=\"wp-image-24589\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/4DoXxZMPtPX72KhN8nwTZw\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"\" class=\"wp-image-24590\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0va2VlcC1vcHRpbWlzaW5nLw%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\" alt=\"\" class=\"wp-image-24591\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Listen to our Influencer Marketing Experts on the Podcast:<\/h2>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-28129 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing-podcast-episodes category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/fera-ugc-podcast\/\" target=\"_blank\" >Content: Optimising User-Generated Content for eCommerce Marketing Success with Jameela Ghann, Fera (episode 184)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms. Listen now for free: Dive in: [03:09] Why should brands care about UGC?[05:28] Video&hellip; <\/p><\/div>\n<\/li><li class=\"wp-block-post post-27881 post type-post status-publish format-standard has-post-thumbnail hentry category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive category-tiktok\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/4-ways-grow-your-tiktok-shop-sales-podcast\/\" target=\"_blank\" >TikTok: 4 Ways to Grow your TikTok Shop Sales with Caitlin Cotter, Unsociable (episode 178)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Caitlin Cotter is one of the team at Unsociable \u2013 and they are \u2026 \u201cchronically online so you don\u2019t have to be\u201d. They\u2019re a Premier TikTok Shop partner agency and have driven over 500,000 followers, and over 54 million views for the brands they work with, as well as an awful lot of sales. Listen&hellip; <\/p><\/div>\n<\/li><li class=\"wp-block-post post-25387 post type-post status-publish format-standard has-post-thumbnail hentry category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive category-tiktok\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/tiktok-influencer-marketing-podcast\/\" target=\"_blank\" >TikTok Influencer Marketing with Kristen Wiley from Statusphere (episode 120)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns.&nbsp; She&#8217;s been running Influencer Marketing campaigns for over 10 years and is giving us all the ins and outs of how to run your first successful influencer marketing campaign on TikTok. Listen now&hellip; <\/p><\/div>\n<\/li><li class=\"wp-block-post post-25341 post type-post status-publish format-standard has-post-thumbnail hentry category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive category-social-media-marketing-podcast-episodes category-tiktok\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/tiktok-creators-podcast\/\" target=\"_blank\" >TikTok: What are TikTok &#8220;Creators&#8221; and how can you utilise them? With Danny Desatnik from #paid (episode 119)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast. Listen now for free: About Danny Two years before joining Hashtag Paid, Danny was in the music industry. He happened to work with a guy who showed him that TikTok was a platform where you can build a presence&hellip; <\/p><\/div>\n<\/li><li class=\"wp-block-post post-24971 post type-post status-publish format-standard has-post-thumbnail hentry category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive category-partnership\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/influencer-marketing-aspire-podcast\/\" target=\"_blank\" >Sales Driving Partnerships\u2026 with Influencer Marketing (episode 109)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Magda Houalla is the Director of Marketing Strategy at Aspire, the influencer marketing platform for high-growth eCommerce brands that are used by over 700 brands to manage their influencer marketing. Magda has been deep in the world of creating influencer marketing partnerships that drive sales since 2015 \u2013 so it\u2019s really awesome to have someone&hellip; <\/p><\/div>\n<\/li><li class=\"wp-block-post post-24938 post type-post status-publish format-standard hentry category-affiliate-marketing-podcast-episodes category-email-marketing-podcast-episodes category-facebook-advertising-podcast-episodes category-google-ads-podcast-episodes category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive category-marketplace-podcast-episodes category-seo-podcast-episodes category-social-media-marketing-podcast-episodes\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/episode-100\/\" target=\"_blank\" >You Asked, Chloe\u2019s answering \u2013 it\u2019s our epic 100th Episode (episode 100)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">For our 100th episode our host, Chloe Thomas, will be answering YOUR questions. She\u2019s picked the 9 biggest questions we\u2019ve been sent in to give you the answers you need to succeed this year. If there\u2019s a question you\u2019ve been meaning to ask\u2026 we bet it\u2019s covered in this epic episode. <\/p><\/div>\n<\/li><li class=\"wp-block-post post-24344 post type-post status-publish format-standard has-post-thumbnail hentry category-affiliate-marketing-podcast-episodes category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/rick-magennis-podcast\/\" target=\"_blank\" >Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis (episode 074)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Rick has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media an affiliate and influencer marketing agency. Like me, over the last few years, he\u2019s seen the worlds of influencer marketing and affiliate marketing collide \u2013 often with fantastic&hellip; <\/p><\/div>\n<\/li><li class=\"wp-block-post post-24317 post type-post status-publish format-standard has-post-thumbnail hentry category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/jenny-tsai-wearisma-podcast\/\" target=\"_blank\" >Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma (episode 073)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">6 years ago Jenny left the world of media and publishing to create the influencer marketing insights platform that the brilliant, big, fashion brands she was working with needed. Wearisma is now a key part of the influencer marketing activity of brands as diverse as New Look, Ann Summers, Made.com, Michael Kors, Clarins and Hermes.&hellip; <\/p><\/div>\n<\/li><li class=\"wp-block-post post-24283 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/heather-osgood-podcast\/\" target=\"_blank\" >Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media (episode 072)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Heather\u2019s been in marketing for a couple of decades \u2013 and for the last five years has been specialising in podcast advertising at True Native Media. There she and her team connect brands with independent podcasters to create great stories and ultimately drive sales. Frankly, I can\u2019t think of anyone better to give us the&hellip; <\/p><\/div>\n<\/li><li class=\"wp-block-post post-24268 post type-post status-publish format-standard has-post-thumbnail hentry category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/kynship-influencer-marketing-podcast\/\" target=\"_blank\" >Influencer Marketing: What&#8217;s working right now with Cody Wittick from Kynship (episode 071)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers\u2013both in size, and interest niche. He then took everything he learned there to co-found influencer marketing agency Kynship \u2013 which focuses on building a&hellip; <\/p><\/div>\n<\/li><li class=\"wp-block-post post-24185 post type-post status-publish format-standard has-post-thumbnail hentry category-community category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive category-loyalty\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/referral-raul-galera-podcast\/\" target=\"_blank\" >Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy&#8217;s Ra\u00fal Galera (episode 068)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Raul\u2019s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they\u2019ve built with their existing customers into a new customer acquisition channel! <\/p><\/div>\n<\/li><li class=\"wp-block-post post-23782 post type-post status-publish format-standard has-post-thumbnail hentry category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive category-social-media-marketing-podcast-episodes category-tiktok\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/tik-tok-marketing\/\" target=\"_blank\" >New Marketing: TikTok for eCommerce with the Sugatan team (episode 058)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Kris is the founder and CEO of Sugatan, where she and her team focus on growing eCommerce brands to 8 figure revenue using sophisticated and super creative social media ad strategies. She\u2019s also the host of the Sugatan Effect Podcast. Holly is an eCommerce video ads strategist and Sugatan\u2019s TikTok specialist. <\/p><\/div>\n<\/li><li class=\"wp-block-post post-21767 post type-post status-publish format-standard has-post-thumbnail hentry category-community category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive category-social-media-marketing-podcast-episodes\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/dan-gingiss-wiser-podcast\/\" target=\"_blank\" >Social Media: How to get your Customers raving about you on social with Dan Gingiss (episode 021)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Dan is the author of the bestselling book \u201cWinning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media\u201d, and co-host of \u201cThe Experience This! Show\u201d podcast. <\/p><\/div>\n<\/li><li class=\"wp-block-post post-21758 post type-post status-publish format-standard has-post-thumbnail hentry category-community category-influencer-marketing-podcast-episodes category-keep-optimising-podcast-archive category-social-media-marketing-podcast-episodes\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/keepoptimising.com\/neal-schaffer-nano-influencers-podcast\/\" target=\"_blank\" >Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer (episode 020)<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">For over 10 years Neal\u2019s been deep in the world of social media running an agency (PDCA Social), teaching at 3 universities around the world, speaking at conferences around the world and hosting the Maximize your Social Influence Podcast. Neal is also the author of the brand new bestselling book \u201cThe Age of influence: The&hellip; <\/p><\/div>\n<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n<div id=\"socital-60fa927ed9928d7afcf3575b\"><\/div>\n\n\n\n<p>We cover a lot of similar topics in our <a rel=\"noreferrer noopener\" href=\"https:\/\/keepoptimising.com\/loyalty-marketing-on-the-keep-optimising-podcast\/\" data-type=\"page\" data-id=\"24240\" target=\"_blank\">Loyalty Marketing Month<\/a> and Partnership Marketing months too<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to our Influencer Marketing Experts on the Podcast: We cover a lot of similar topics in our Loyalty Marketing Month and Partnership Marketing months too<\/p>\n","protected":false},"author":2,"featured_media":24334,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing Expert Podcast Episodes - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing Expert Podcast Episodes - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"Listen to our Influencer Marketing Experts on the Podcast: We cover a lot of similar topics in our Loyalty Marketing Month and Partnership Marketing months too\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keepoptimising.com\/influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Keep Optimising Marketing Podcast\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-15T00:32:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2021\/11\/KO-November-Landscape.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/keepoptimising.com\/influencer-marketing\/\",\"url\":\"https:\/\/keepoptimising.com\/influencer-marketing\/\",\"name\":\"Influencer Marketing Expert Podcast Episodes - 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