![\"Facebook](\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/06\/KO158x-Facebook-Ads-Landscape-1024x536.png\" "\\"Facebook")
<\/figure>\n\n\n\nSubscribe to Keep Optimising on your favourite Podcast App<\/h2>\n\n\n\n<\/div>\n\n\n\n\n\n![\"\"](\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/Apple-podcasts-badge.png\")
<\/a><\/figure>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-Spotify_Logo_RGB_Green-40-high.png\")
<\/a><\/figure>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/06\/A-google_podcasts_badge-165.png\")
<\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nListen to our Facebook Ads Experts on the Podcast:<\/h2>\n\n\n\n- \n
Storytelling: How Storytelling Can Improve Top-of-Funnel Success with Danielle Gipps, Revenue Growth Agency (episode 192)<\/a><\/h2>\n\nDanielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework \u2013 where storytelling is key. Listen now for free: Dive in: [06:17] Make strong impression on new audience for growth.[10:18] Algorithms target potential… <\/p><\/div>\n<\/li>
- \n
Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency (episode 190)<\/a><\/h2>\n\nAndy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency. For over 20 years he\u2019s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he\u2019s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling. Listen now for… <\/p><\/div>\n<\/li>
- \n
Digital Advertising: How to Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow, Source Nine (episode 167)<\/a><\/h2>\n\nRob is CEO at Source Nine home to The Empathy Blueprint (which you may remember from a previous episode!). Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience. Listen now for free: Dive in:… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy (episode 158)<\/a><\/h2>\n\nJessie Healy runs her own agency Webtopia and her coaching program. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies. Listen now for free: The Importance… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: How to Grow Your Mailing List with Laura Hanlon (episode 157)<\/a><\/h2>\n\nLaura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard. It is the UK\u2019s number one Boutique Ad Agency for Women\u2019s fashion, beauty, and homeware! She shares how to improve sales and recruit better-quality customers using her proven strategy. Listen now for free: Getting Into the World of Facebook Ads Laura… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox (episode 156)<\/a><\/h2>\n\nJonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate more leads and sales with their PPC management services, across Facebook Ads and other channels. Listen now for free: Using AI to Improve Your Facebook Ads Performance Jonny says there are two main reasons for… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: The Advantage of Advantage Plus Shopping Campaigns with Aggie Meroni (episode 155)<\/a><\/h2>\n\nToday we are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. She\u2019s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the… <\/p><\/div>\n<\/li>
- \n
Attribution: AI Media Buying with Rabah Rahil (episode 140)<\/a><\/h2>\n\nIn today\u2019s episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creativity for your Shopify store in one place, and currently sits across… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin (episode 105)<\/a><\/h2>\n\nBecky runs my favourite Ads agency \u2013 Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagn\u00e9 from J7 Media (episode 104)<\/a><\/h2>\n\nAntoine is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now \u2013 a lot of that is based on User Generated Content \u2013 aka UGC. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest (episode 103)<\/a><\/h2>\n\nBen is Head of Creative at Nest, and previously Content Specialist at Lululemon. Ben\u2019s helped make Nest one of only a handful of agencies awarded top tier Facebook partner status \u2013 awarded because they\u2019re that good at managing your ads. With a client list including Huel, Papier, ME+EM, and Ted Baker \u2013 I\u2019m really looking… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood (episode 102)<\/a><\/h2>\n\nColby is the founder of Facebook Ads agency Brighter Click, who regularly 2x or 3x their client\u2019s Facebook Ad revenues. They\u2019re managing over 20 million in ad spend, and have managed over 75 happy clients! He\u2019s also recently been invited to join the Forbes Business Council! AND become an Entrepreneur.com Leadership Network Advisor. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Understanding your Customer\u2019s WHY is core to your success (episode 101)<\/a><\/h2>\n\nIf you listen to our sister show eCommerce MasterPlan, you\u2019ll have recently heard me chatting with Rob about his phenomenally successful new eCommerce venture where they achieved sales of \u00a3200k in just the first 8 weeks of trading. Well, Rob\u2019s here to explain the detail of how he created the Facebook Ads that achieved that, which… <\/p><\/div>\n<\/li>
- \n
You Asked, Chloe\u2019s answering \u2013 it\u2019s our epic 100th Episode (episode 100)<\/a><\/h2>\n\nFor our 100th episode our host, Chloe Thomas, will be answering YOUR questions. She\u2019s picked the 9 biggest questions we\u2019ve been sent in to give you the answers you need to succeed this year. If there\u2019s a question you\u2019ve been meaning to ask\u2026 we bet it\u2019s covered in this epic episode. <\/p><\/div>\n<\/li>
- \n
Post-Cookie Marketing: How to make Facebook Ads work for you (episode 082)<\/a><\/h2>\n\nAntoine is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, so Antoine is perfectly placed to explain all about what\u2019s working on Facebook Ads right now. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney (episode 035)<\/a><\/h2>\n\nNeil\u2019s career kicked off when he created the SFN Expo and used just online marketing to bring thousands of consumers through the door every year. In 2016 he took all he learnt building that business and turned it into an agency that over the last four years has helped thousands of entrepreneurs worldwide create crazy-converting… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan (episode 034)<\/a><\/h2>\n\nJohn was recently head of growth at Purelei (just named fastest growing Shopify store in Germany in 2020) and is also co-founder at Volt, a Facebook Ads agency that specialises in Dark Posting. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz (episode 033)<\/a><\/h2>\n\nLauren has been in graphic design since 2006, and over the years has got increasingly involved in what it takes to makes ad campaigns successful. In 2014 she consolidated her love for eCommerce sales growth and great ad design when she founded The Loft325. Working with many fast growth DTC brands she\u2019s here to give… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor (episode 032)<\/a><\/h2>\n\nRJ has spent the last 15 years creating and selling marketing software to make our lives easier and our results better. In 2016 he founded Pattern89, an AI simulation tool that predicts which creative is going to work best\u2013before you spend a single dime on ads. Handy eh!? <\/p><\/div>\n<\/li>
- \n
Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia (episode 017)<\/a><\/h2>\n\nKevin owns several successful eCommerce Stores, hosts the Digital marketing Fastlane podcast and runs the #1 Facebook Ads agency Voy Media <\/p><\/div>\n<\/li>
- \n
Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion (episode 016)<\/a><\/h2>\n\nSarah is the head of delivery at Nest Performance. For the last 4 years Sarah\u2019s been deep in the world of PPC running ads across Adwords, Facebook, Instagram and more. <\/p><\/div>\n<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
<\/div>\n\n\n\nThanks to our awesome sponsors for their support:<\/h2>\n\n\n\n
Do you want more from your paid ads campaigns this year?<\/p>\n\n\n\n![\"digital](\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2022\/12\/logo300.png\")
<\/a><\/figure>\n\n\n\nTired of disappointing results, low-to-no returns and exhausted by fruitless optimisation? If that sounds familiar It might be time to have a chat with my friends at Digital Gearbox. Masters in the art of pay-per-click marketing their expert team have helped transform businesses around the world with tried and tested strategies that actually get results.<\/p>\n\n\n\n
Right now they’re offering a FREE one-on-one consultation, limited to 10 ambitious businesses looking to get more sales and better returns online.<\/p>\n\n\n\n
Don’t delay, click here and let Digital Gearbox show you the true power of PPC today<\/a>.<\/p>\n\n\n\n
\n\n\n\nWatch the Facebook Ads Q&A Sessions on our YouTube Channel<\/h2>\n\n\n\n\n- 2023 edition<\/a><\/li>\n\n\n\n
- 2022 edition<\/a><\/li>\n\n\n\n
- 2021 edition<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
So much has changed in Facebook Ads over the last 2 years. If you’re still running the same campaigns, and using the same strategy – STOP! If you moved away because of all the iOS14 stuff… it may be time to come back… Find out exactly what’s working in 2023 with updates from our awesome […]<\/p>\n","protected":false},"author":2,"featured_media":27084,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\n
Facebook Ads Expert Podcast Episodes - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/facebook-ads-and-instagram-ads-on-the-keep-optimising-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads Expert Podcast Episodes - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"So much has changed in Facebook Ads over the last 2 years. If you’re still running the same campaigns, and using the same strategy – STOP! 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<\/a><\/figure>\n<\/div>\n\n\n\n<\/a><\/figure>\n<\/div>\n\n\n\n<\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nListen to our Facebook Ads Experts on the Podcast:<\/h2>\n\n\n\n- \n
Storytelling: How Storytelling Can Improve Top-of-Funnel Success with Danielle Gipps, Revenue Growth Agency (episode 192)<\/a><\/h2>\n\nDanielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework \u2013 where storytelling is key. Listen now for free: Dive in: [06:17] Make strong impression on new audience for growth.[10:18] Algorithms target potential… <\/p><\/div>\n<\/li>
- \n
Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency (episode 190)<\/a><\/h2>\n\nAndy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency. For over 20 years he\u2019s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he\u2019s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling. Listen now for… <\/p><\/div>\n<\/li>
- \n
Digital Advertising: How to Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow, Source Nine (episode 167)<\/a><\/h2>\n\nRob is CEO at Source Nine home to The Empathy Blueprint (which you may remember from a previous episode!). Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience. Listen now for free: Dive in:… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy (episode 158)<\/a><\/h2>\n\nJessie Healy runs her own agency Webtopia and her coaching program. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies. Listen now for free: The Importance… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: How to Grow Your Mailing List with Laura Hanlon (episode 157)<\/a><\/h2>\n\nLaura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard. It is the UK\u2019s number one Boutique Ad Agency for Women\u2019s fashion, beauty, and homeware! She shares how to improve sales and recruit better-quality customers using her proven strategy. Listen now for free: Getting Into the World of Facebook Ads Laura… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox (episode 156)<\/a><\/h2>\n\nJonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate more leads and sales with their PPC management services, across Facebook Ads and other channels. Listen now for free: Using AI to Improve Your Facebook Ads Performance Jonny says there are two main reasons for… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: The Advantage of Advantage Plus Shopping Campaigns with Aggie Meroni (episode 155)<\/a><\/h2>\n\nToday we are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. She\u2019s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the… <\/p><\/div>\n<\/li>
- \n
Attribution: AI Media Buying with Rabah Rahil (episode 140)<\/a><\/h2>\n\nIn today\u2019s episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creativity for your Shopify store in one place, and currently sits across… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin (episode 105)<\/a><\/h2>\n\nBecky runs my favourite Ads agency \u2013 Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagn\u00e9 from J7 Media (episode 104)<\/a><\/h2>\n\nAntoine is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now \u2013 a lot of that is based on User Generated Content \u2013 aka UGC. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest (episode 103)<\/a><\/h2>\n\nBen is Head of Creative at Nest, and previously Content Specialist at Lululemon. Ben\u2019s helped make Nest one of only a handful of agencies awarded top tier Facebook partner status \u2013 awarded because they\u2019re that good at managing your ads. With a client list including Huel, Papier, ME+EM, and Ted Baker \u2013 I\u2019m really looking… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood (episode 102)<\/a><\/h2>\n\nColby is the founder of Facebook Ads agency Brighter Click, who regularly 2x or 3x their client\u2019s Facebook Ad revenues. They\u2019re managing over 20 million in ad spend, and have managed over 75 happy clients! He\u2019s also recently been invited to join the Forbes Business Council! AND become an Entrepreneur.com Leadership Network Advisor. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Understanding your Customer\u2019s WHY is core to your success (episode 101)<\/a><\/h2>\n\nIf you listen to our sister show eCommerce MasterPlan, you\u2019ll have recently heard me chatting with Rob about his phenomenally successful new eCommerce venture where they achieved sales of \u00a3200k in just the first 8 weeks of trading. Well, Rob\u2019s here to explain the detail of how he created the Facebook Ads that achieved that, which… <\/p><\/div>\n<\/li>
- \n
You Asked, Chloe\u2019s answering \u2013 it\u2019s our epic 100th Episode (episode 100)<\/a><\/h2>\n\nFor our 100th episode our host, Chloe Thomas, will be answering YOUR questions. She\u2019s picked the 9 biggest questions we\u2019ve been sent in to give you the answers you need to succeed this year. If there\u2019s a question you\u2019ve been meaning to ask\u2026 we bet it\u2019s covered in this epic episode. <\/p><\/div>\n<\/li>
- \n
Post-Cookie Marketing: How to make Facebook Ads work for you (episode 082)<\/a><\/h2>\n\nAntoine is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, so Antoine is perfectly placed to explain all about what\u2019s working on Facebook Ads right now. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney (episode 035)<\/a><\/h2>\n\nNeil\u2019s career kicked off when he created the SFN Expo and used just online marketing to bring thousands of consumers through the door every year. In 2016 he took all he learnt building that business and turned it into an agency that over the last four years has helped thousands of entrepreneurs worldwide create crazy-converting… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan (episode 034)<\/a><\/h2>\n\nJohn was recently head of growth at Purelei (just named fastest growing Shopify store in Germany in 2020) and is also co-founder at Volt, a Facebook Ads agency that specialises in Dark Posting. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz (episode 033)<\/a><\/h2>\n\nLauren has been in graphic design since 2006, and over the years has got increasingly involved in what it takes to makes ad campaigns successful. In 2014 she consolidated her love for eCommerce sales growth and great ad design when she founded The Loft325. Working with many fast growth DTC brands she\u2019s here to give… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor (episode 032)<\/a><\/h2>\n\nRJ has spent the last 15 years creating and selling marketing software to make our lives easier and our results better. In 2016 he founded Pattern89, an AI simulation tool that predicts which creative is going to work best\u2013before you spend a single dime on ads. Handy eh!? <\/p><\/div>\n<\/li>
- \n
Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia (episode 017)<\/a><\/h2>\n\nKevin owns several successful eCommerce Stores, hosts the Digital marketing Fastlane podcast and runs the #1 Facebook Ads agency Voy Media <\/p><\/div>\n<\/li>
- \n
Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion (episode 016)<\/a><\/h2>\n\nSarah is the head of delivery at Nest Performance. For the last 4 years Sarah\u2019s been deep in the world of PPC running ads across Adwords, Facebook, Instagram and more. <\/p><\/div>\n<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
<\/div>\n\n\n\nThanks to our awesome sponsors for their support:<\/h2>\n\n\n\n
Do you want more from your paid ads campaigns this year?<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nTired of disappointing results, low-to-no returns and exhausted by fruitless optimisation? If that sounds familiar It might be time to have a chat with my friends at Digital Gearbox. Masters in the art of pay-per-click marketing their expert team have helped transform businesses around the world with tried and tested strategies that actually get results.<\/p>\n\n\n\n
Right now they’re offering a FREE one-on-one consultation, limited to 10 ambitious businesses looking to get more sales and better returns online.<\/p>\n\n\n\n
Don’t delay, click here and let Digital Gearbox show you the true power of PPC today<\/a>.<\/p>\n\n\n\n
\n\n\n\nWatch the Facebook Ads Q&A Sessions on our YouTube Channel<\/h2>\n\n\n\n\n- 2023 edition<\/a><\/li>\n\n\n\n
- 2022 edition<\/a><\/li>\n\n\n\n
- 2021 edition<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
So much has changed in Facebook Ads over the last 2 years. If you’re still running the same campaigns, and using the same strategy – STOP! If you moved away because of all the iOS14 stuff… it may be time to come back… Find out exactly what’s working in 2023 with updates from our awesome […]<\/p>\n","protected":false},"author":2,"featured_media":27084,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\n
Facebook Ads Expert Podcast Episodes - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/facebook-ads-and-instagram-ads-on-the-keep-optimising-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads Expert Podcast Episodes - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"So much has changed in Facebook Ads over the last 2 years. If you’re still running the same campaigns, and using the same strategy – STOP! If you moved away because of all the iOS14 stuff… it may be time to come back… Find out exactly what’s working in 2023 with updates from our awesome […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keepoptimising.com\/facebook-ads-and-instagram-ads-on-the-keep-optimising-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"Keep Optimising Marketing Podcast\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-29T15:57:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/06\/KO158x-Facebook-Ads-Landscape.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/keepoptimising.com\/facebook-ads-and-instagram-ads-on-the-keep-optimising-podcast\/\",\"url\":\"https:\/\/keepoptimising.com\/facebook-ads-and-instagram-ads-on-the-keep-optimising-podcast\/\",\"name\":\"Facebook Ads Expert Podcast Episodes - Keep Optimising Marketing Podcast\",\"isPartOf\":{\"@id\":\"https:\/\/keepoptimising.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/keepoptimising.com\/facebook-ads-and-instagram-ads-on-the-keep-optimising-podcast\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/keepoptimising.com\/facebook-ads-and-instagram-ads-on-the-keep-optimising-podcast\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/06\/KO158x-Facebook-Ads-Landscape.png\",\"datePublished\":\"2021-01-29T14:37:31+00:00\",\"dateModified\":\"2023-06-29T15:57:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/keepoptimising.com\/facebook-ads-and-instagram-ads-on-the-keep-optimising-podcast\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/keepoptimising.com\/facebook-ads-and-instagram-ads-on-the-keep-optimising-podcast\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/keepoptimising.com\/facebook-ads-and-instagram-ads-on-the-keep-optimising-podcast\/#primaryimage\",\"url\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/06\/KO158x-Facebook-Ads-Landscape.png\",\"contentUrl\":\"https:\/\/keepoptimising.com\/wp-content\/uploads\/2023\/06\/KO158x-Facebook-Ads-Landscape.png\",\"width\":1200,\"height\":628,\"caption\":\"Facebook ads for eCommerce podcast banner\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/keepoptimising.com\/facebook-ads-and-instagram-ads-on-the-keep-optimising-podcast\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/keepoptimising.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Ads Expert Podcast Episodes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/keepoptimising.com\/#website\",\"url\":\"https:\/\/keepoptimising.com\/\",\"name\":\"Keep Optimising Marketing Podcast\",\"description\":\"everything to do with the Keep Optimising Podcast\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/keepoptimising.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Ads Expert Podcast Episodes - Keep Optimising Marketing Podcast","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/keepoptimising.com\/facebook-ads-and-instagram-ads-on-the-keep-optimising-podcast\/","og_locale":"en_GB","og_type":"article","og_title":"Facebook Ads Expert Podcast Episodes - Keep Optimising Marketing Podcast","og_description":"So much has changed in Facebook Ads over the last 2 years. 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- \n
Storytelling: How Storytelling Can Improve Top-of-Funnel Success with Danielle Gipps, Revenue Growth Agency (episode 192)<\/a><\/h2>\n\n
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework \u2013 where storytelling is key. Listen now for free: Dive in: [06:17] Make strong impression on new audience for growth.[10:18] Algorithms target potential… <\/p><\/div>\n<\/li>
- \n
Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency (episode 190)<\/a><\/h2>\n\n
Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency. For over 20 years he\u2019s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he\u2019s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling. Listen now for… <\/p><\/div>\n<\/li>
- \n
Digital Advertising: How to Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow, Source Nine (episode 167)<\/a><\/h2>\n\n
Rob is CEO at Source Nine home to The Empathy Blueprint (which you may remember from a previous episode!). Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience. Listen now for free: Dive in:… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy (episode 158)<\/a><\/h2>\n\n
Jessie Healy runs her own agency Webtopia and her coaching program. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies. Listen now for free: The Importance… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: How to Grow Your Mailing List with Laura Hanlon (episode 157)<\/a><\/h2>\n\n
Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard. It is the UK\u2019s number one Boutique Ad Agency for Women\u2019s fashion, beauty, and homeware! She shares how to improve sales and recruit better-quality customers using her proven strategy. Listen now for free: Getting Into the World of Facebook Ads Laura… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox (episode 156)<\/a><\/h2>\n\n
Jonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate more leads and sales with their PPC management services, across Facebook Ads and other channels. Listen now for free: Using AI to Improve Your Facebook Ads Performance Jonny says there are two main reasons for… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: The Advantage of Advantage Plus Shopping Campaigns with Aggie Meroni (episode 155)<\/a><\/h2>\n\n
Today we are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. She\u2019s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the… <\/p><\/div>\n<\/li>
- \n
Attribution: AI Media Buying with Rabah Rahil (episode 140)<\/a><\/h2>\n\n
In today\u2019s episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creativity for your Shopify store in one place, and currently sits across… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin (episode 105)<\/a><\/h2>\n\n
Becky runs my favourite Ads agency \u2013 Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagn\u00e9 from J7 Media (episode 104)<\/a><\/h2>\n\n
Antoine is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now \u2013 a lot of that is based on User Generated Content \u2013 aka UGC. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest (episode 103)<\/a><\/h2>\n\n
Ben is Head of Creative at Nest, and previously Content Specialist at Lululemon. Ben\u2019s helped make Nest one of only a handful of agencies awarded top tier Facebook partner status \u2013 awarded because they\u2019re that good at managing your ads. With a client list including Huel, Papier, ME+EM, and Ted Baker \u2013 I\u2019m really looking… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood (episode 102)<\/a><\/h2>\n\n
Colby is the founder of Facebook Ads agency Brighter Click, who regularly 2x or 3x their client\u2019s Facebook Ad revenues. They\u2019re managing over 20 million in ad spend, and have managed over 75 happy clients! He\u2019s also recently been invited to join the Forbes Business Council! AND become an Entrepreneur.com Leadership Network Advisor. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Understanding your Customer\u2019s WHY is core to your success (episode 101)<\/a><\/h2>\n\n
If you listen to our sister show eCommerce MasterPlan, you\u2019ll have recently heard me chatting with Rob about his phenomenally successful new eCommerce venture where they achieved sales of \u00a3200k in just the first 8 weeks of trading. Well, Rob\u2019s here to explain the detail of how he created the Facebook Ads that achieved that, which… <\/p><\/div>\n<\/li>
- \n
You Asked, Chloe\u2019s answering \u2013 it\u2019s our epic 100th Episode (episode 100)<\/a><\/h2>\n\n
For our 100th episode our host, Chloe Thomas, will be answering YOUR questions. She\u2019s picked the 9 biggest questions we\u2019ve been sent in to give you the answers you need to succeed this year. If there\u2019s a question you\u2019ve been meaning to ask\u2026 we bet it\u2019s covered in this epic episode. <\/p><\/div>\n<\/li>
- \n
Post-Cookie Marketing: How to make Facebook Ads work for you (episode 082)<\/a><\/h2>\n\n
Antoine is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, so Antoine is perfectly placed to explain all about what\u2019s working on Facebook Ads right now. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney (episode 035)<\/a><\/h2>\n\n
Neil\u2019s career kicked off when he created the SFN Expo and used just online marketing to bring thousands of consumers through the door every year. In 2016 he took all he learnt building that business and turned it into an agency that over the last four years has helped thousands of entrepreneurs worldwide create crazy-converting… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan (episode 034)<\/a><\/h2>\n\n
John was recently head of growth at Purelei (just named fastest growing Shopify store in Germany in 2020) and is also co-founder at Volt, a Facebook Ads agency that specialises in Dark Posting. <\/p><\/div>\n<\/li>
- \n
Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz (episode 033)<\/a><\/h2>\n\n
Lauren has been in graphic design since 2006, and over the years has got increasingly involved in what it takes to makes ad campaigns successful. In 2014 she consolidated her love for eCommerce sales growth and great ad design when she founded The Loft325. Working with many fast growth DTC brands she\u2019s here to give… <\/p><\/div>\n<\/li>
- \n
Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor (episode 032)<\/a><\/h2>\n\n
RJ has spent the last 15 years creating and selling marketing software to make our lives easier and our results better. In 2016 he founded Pattern89, an AI simulation tool that predicts which creative is going to work best\u2013before you spend a single dime on ads. Handy eh!? <\/p><\/div>\n<\/li>
- \n
Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia (episode 017)<\/a><\/h2>\n\n
Kevin owns several successful eCommerce Stores, hosts the Digital marketing Fastlane podcast and runs the #1 Facebook Ads agency Voy Media <\/p><\/div>\n<\/li>
- \n
Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion (episode 016)<\/a><\/h2>\n\n
Sarah is the head of delivery at Nest Performance. For the last 4 years Sarah\u2019s been deep in the world of PPC running ads across Adwords, Facebook, Instagram and more. <\/p><\/div>\n<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
<\/div>\n\n\n\nThanks to our awesome sponsors for their support:<\/h2>\n\n\n\n
Do you want more from your paid ads campaigns this year?<\/p>\n\n\n\n
<\/a><\/figure>\n\n\n\nTired of disappointing results, low-to-no returns and exhausted by fruitless optimisation? If that sounds familiar It might be time to have a chat with my friends at Digital Gearbox. Masters in the art of pay-per-click marketing their expert team have helped transform businesses around the world with tried and tested strategies that actually get results.<\/p>\n\n\n\n
Right now they’re offering a FREE one-on-one consultation, limited to 10 ambitious businesses looking to get more sales and better returns online.<\/p>\n\n\n\n
Don’t delay, click here and let Digital Gearbox show you the true power of PPC today<\/a>.<\/p>\n\n\n\n
\n\n\n\nWatch the Facebook Ads Q&A Sessions on our YouTube Channel<\/h2>\n\n\n\n
- \n
- 2023 edition<\/a><\/li>\n\n\n\n
- 2022 edition<\/a><\/li>\n\n\n\n
- 2021 edition<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
So much has changed in Facebook Ads over the last 2 years. If you’re still running the same campaigns, and using the same strategy – STOP! If you moved away because of all the iOS14 stuff… it may be time to come back… Find out exactly what’s working in 2023 with updates from our awesome […]<\/p>\n","protected":false},"author":2,"featured_media":27084,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\n
Facebook Ads Expert Podcast Episodes - Keep Optimising Marketing Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepoptimising.com\/facebook-ads-and-instagram-ads-on-the-keep-optimising-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads Expert Podcast Episodes - Keep Optimising Marketing Podcast\" \/>\n<meta property=\"og:description\" content=\"So much has changed in Facebook Ads over the last 2 years. If you’re still running the same campaigns, and using the same strategy – STOP! 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