Partnerships: Reaching New Audiences with Meta Ads and Influencer Power with Sam Thompsett, Genie Goals (episode 250)
by Chloe ThomasSam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville.
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Dive in:
[03:12] Influencer content boosts paid social.
[07:33] Influencer whitelisting boosts ad success.
[12:17] Audience alignment for broader reach.
[13:33] “Brand Awareness Strategy Essentials”
[14:59] Insider Tips from Sam!
Influencer Content Can Supercharge Your Ads
Traditional ads are becoming less effective as costs rise. Using influencer-generated content in paid social ads can improve engagement and click-through rates. People trust influencers more than brands, making their content more impactful. Running ads through an influencer’s account makes them feel more authentic. This helps brands maximize their ad spend while reaching a more engaged audience.
Strategic Partnerships Can Expand Your Reach
Affiliate and influencer marketing isn’t just for direct promotions. Brands can repurpose influencer content into high-performing ads to tap into new audiences. Choosing the right influencers based on audience fit is key to success. For example, a baby brand can partner with pregnant influencers to attract expectant parents. This strategy allows businesses to enter new markets and build trust with potential customers.
Creative Innovation is the Future of Paid Ads
As ad costs increase, brands must focus on creative strategy to stay competitive. The best-performing ads today are visually engaging and feel organic. Influencer-led content blends seamlessly into social media feeds, making it more effective. Instead of relying solely on traditional marketing, brands should experiment with influencer-based advertising. This shift will help brands maintain strong ad performance despite rising costs.
Listen to hear Sam’s Insider Tips on Partnerships!
Interview links
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