WhatsApp Marketing for eCommerce: Turn Conversations Into Sales
WhatsApp has 2 billion users. They open 98% of their messages. And they’re ready to buy. Learn how smart brands use messaging to sell more.
Most businesses ignore WhatsApp.
Or they use it wrong.
They set up a business account. Add a chat button. Wait for messages that never come.
Meanwhile, their competitors are having real conversations, answering questions in minutes and closing sales in the DMs.
Here’s what nobody tells you about WhatsApp marketing.
- It’s not email. You can’t blast promotions and hope for the best.
- It’s not social media. You can’t post and pray for engagement.
- WhatsApp is personal. Immediate. Conversational.
Your marketing has to match.
The brands winning on WhatsApp understand this. They’re building relationships one message at a time and removing purchase hesitation before it kills the sale. Creating buying experiences that feel like texting a friend who happens to know exactly what you need.
These podcast episodes feature WhatsApp marketing experts and eCommerce business owners who’ve cracked the code on messaging. They share the strategies that turn WhatsApp from an afterthought into a revenue channel.
What you’ll learn:
- How to set up WhatsApp Business so customers actually find and message you
- Conversational selling techniques that guide people from “just looking” to “take my money.”
- Broadcast strategies that feel exclusive, not spammy
- Automation that handles the basics without losing the human touch
- Customer service approaches that turn complaints into loyalty
- Product catalogs that let people browse and buy without leaving the app
- Opt in strategies that build lists of people who want to hear from you
- Abandoned cart recovery that feels helpful instead of desperate
- Integration tactics that connect WhatsApp to your other channels
- Compliance rules that keep your account in good standing
The WhatsApp advantage: People check their phones 96 times a day. Messages get opened in minutes. And conversations build trust faster than any ad ever could. These episodes show you how to use that to your advantage.
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WhatsApp: Why Customer Lifetime Value is the Key Goal of WhatsApp Marketing with Abhishek Chandra, GoKwik (episode 293)
Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel, including enabling success on WhatsApp. Drawing on GoKwik’s experience across thousands of brands, Abhishek, who has also been on the eCommerce MasterPlan podcast, breaks down…
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WhatsApp: Building a High-Engagement Community That Drives Real Customer Insight – with Alice Brown, Seventh Wave Stories (episode 292)
Alice Brown is the founder and narrative strategist at Seventh Wave Stories, where she helps brands connect to their customers throughout the customer journey. In this episode, returning guest Alice shares how she’s using WhatsApp communities to uncover powerful customer insight, build trust, and shape better marketing decisions—without turning WhatsApp into a sales channel. Listen…
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WhatsApp: BFCM Case Study That Changed How We Think – with George Kapernaros, Yocto (episode 291)
George Kapernaros is the CEO at YOCTO a world-class CRM agency for DTC brands, including being a Klaviyo Elite Partner. Working to increase profits and sales for brands like Better Me, Healf, and Miracare, and he’s also the host of the CEO After Dark podcast AND one of the 40-strong Klaviyo Partner Advisory Council. In…
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WhatsApp: 8 Mistakes to Avoid when Marketing with WhatsApp – with Rich Evans, Get Better (episode 290)
Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their clients reach their full growth potential. Clients include Absolute Collagen, Myomaster, and Pott Candles. Rich is back on the podcast to explore WhatsApp marketing for eCommerce, sharing the biggest mistakes brands must…
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WhatsApp: Turning WhatsApp into a High-Converting Revenue Recovery Channel with Luca Borreani, ZipChat AI (episode 289)
Luca Borreani is the CMO and Co-founder of ZipChat AI, who are helping eCommerce brands embrace Agentic Commerce. In this episode, Luca shares how eCommerce brands are using WhatsApp and AI to recover lost revenue, turn abandoned carts into conversations, and scale customer engagement without adding pressure to support teams. Listen now for free: Powered…
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Community: Build a community that thrives with Copy Club’s Lottie Unwin (episode 162)
Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years. Listen now…
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Content Marketing: UGC Masterclass in Customer Reviews (episode 078)
Tomasz Sadowski is CEO at Opinew, a Shopify review app, recently a Shopify Staff Pick! Tomasz founded Opinew 6 years ago to make it easier to BOTH collect reviews, AND use them to improve conversion rates, and create more customer-focused marketing. Listen now for free: Powered by RedCircle About Tomasz Tomasz started Opinew by accident,…
Sponsors:
The Big Picture: Why you’re missing out if WhatsApp isn’t in your 2026 plan.
The world’s best eCommerce brands are turning WhatsApp into their most profitable channel – using Kwik Engage by GoKwik to automate conversations, recover carts, and increase repeat sales.