Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab (episode 231)
by Chloe ThomasAbby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you.
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Dive in:
[05:18} eCommerce content has short shelf life challenges.
[08:09] Create content pillars based on key topics.
[13:19] Understand audience motivations for targeted marketing.
[14:17] Visualize and understand your ideal customer.
[17:29] eCommerce changes fast; prioritize simple content planning.
[19:03] Feel free to use AI for generating ideas but make sure to make the content your own.
[20:23] Insider Tips from Abby!
It Starts with Understanding Your Audience
Know your audience well. Abby says you need to understand their pain points, motivations, and the questions they frequently ask. Creating content that directly addresses their needs and interests helps you establish a stronger connection and drive engagement.
A Strategic Content Calendar is Essential
A well-organized content calendar is key for maintaining consistency. It also ensures that your content aligns with your overall marketing goals. Set clear objectives and define what you want to achieve with your content calendar so you can fill it with valuable content. Format-wise, Abby says she likes to keep things simple. You can use Google Sheets or any tool you already have.
Revisit and Update Content for Longevity
Revisit and update content regularly to keep it evergreen. Do this instead of constantly creating new content, so that your audience and search engines see your content as current and relevant. This approach not only saves time but also boosts SEO rankings, as search engines favor fresh content.
AI is a Tool, Not a Replacement
While AI can be a great asset for content creation, it’s essential to use it as a tool. Don’t make it a replacement for human creativity and expertise. Abby warns against relying solely on AI-generated content, as it can lack authenticity and fail to resonate with your audience.
Listen to hear Abby’s Insider Tips on Content Marketing!
Interview links
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