SMS Marketing Expert Podcast Episodes
We may not *yet* have done a full month dedicated to SMS Marketing – but we have had a few excellent experts discussing it – so here are our top SMS Marketing expert podcast episodes.
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Listen to our SMS Marketing Experts on the Podcast:
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Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister (episode 256)
Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn’t, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the…
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Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora (episode 255)
Shaan Arora, the founder of Alia, joins the conversation to shed light on how effective pop-ups can significantly enhance email sign-up rates and, ultimately, sales. He shares a recent success story where a simple pivot from standard discount offers to a mystery offer resulted in a remarkable increase in email opt-ins, demonstrating the effectiveness of…
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Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto (episode 254)
Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue with George Kapernaros, a retention marketing guru…
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Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs (episode 171)
Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed. Listen now for free:…
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Email Marketing: The Key to Success with SMS with Kerri McDonald (episode 143)
Kerri McDonald co-founded her agency The Greenhouse in 2020 to help eCommerce brands improve their email and SMS channels. They’ve already helped over 30 brands to generate over $50m via email and SMS alone. Prior to founding The Greenhouse, she was Director of Marketing for a beauty brand where she grew eCommerce sales from $2m…
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Customer Experience in your Email Marketing Automations with Greg Zakowicz from Omnisend (episode 123)
Greg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast. Listen now for free: The Importance of Customer Intent When creating your automated messages, make sure you’re crafting those messages based on the intention of your customer. This way, you’re going to provide them with…
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Post-Cookie Marketing: SMS Marketing for Beginners with Elena from Yotpo SMSBump (episode 081)
Elena has spent the last few years helping retailers and brands leverage the power of SMS in their marketing and customer communications plans.
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Post-Cookie Marketing: Zero Party Data with Ben Parr from Octane AI (episode 080)
Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He is also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable.
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SMS Marketing – should you? how do you? with Corinne Watson from Postscript (episode 040)
Corinne is the senior content marketing manager at Postscript, and a deep-thinker about all things eCommerce! She gave some amazing advice over on eCommerce MasterPlan for our expert shows earlier this year – so when I decided we should bring SMS into our email marketing month there was only one person to call on.
