SMS Marketing That Customers Actually Want to Receive
SMS marketing delivers 6x higher engagement rates than email, but most brands do it wrong. Learn how to use text messaging to increase sales without annoying your customers.
SMS marketing has incredible potential – 98% of text messages are opened, usually within minutes of being sent. However, most businesses either ignore SMS completely or use it in ways that prompt customers to unsubscribe immediately.
The key to successful SMS marketing isn’t sending more messages – it’s sending the right messages at the right time with genuine value. This might be order updates that customers actually want, exclusive offers for your best customers, or time-sensitive alerts about restocked products.
But SMS marketing also has unique challenges. You’re communicating in a very personal channel where people don’t expect promotional messages. You have character limits that require concise, compelling copy. You must follow strict compliance rules that protect consumers from spam.
These podcast episodes feature SMS marketing experts and brand owners who’ve built successful text messaging programs, sharing the strategies and best practices that make SMS a valuable customer communication channel rather than an annoyance.
SMS marketing done right:
- Opt-in strategies that build engaged subscriber lists without seeming pushy
- Message types and timing that customers appreciate rather than resent
- Automation sequences for order updates, abandoned carts, and customer service
- Promotional messaging that feels exclusive rather than spammy
- Segmentation strategies that send relevant messages to different customer groups
- Integration approaches that connect SMS with email and other marketing channels
- Compliance and legal considerations for SMS marketing in different regions
- Performance measurement and optimisation tactics for SMS campaigns
- Platform selection and technical setup for reliable message delivery
- Advanced strategies like two-way messaging and SMS customer service
The SMS advantage: People carry their phones everywhere and check text messages immediately. But this access comes with the responsibility to use it respectfully. These episodes show you how to build SMS marketing programs that customers value.
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Listen to our SMS Marketing Experts on the Podcast:
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Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies (episode 258)
SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start.…
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Email & SMS: Strategies for Building Authentic Loyalty with Anna Frapwell, Neon Digital Clicks (episode 257)
Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer relationships by asking…
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Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister (episode 256)
Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn’t, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the…
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Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora (episode 255)
Shaan Arora, the founder of Alia, joins the conversation to shed light on how effective pop-ups can significantly enhance email sign-up rates and, ultimately, sales. He shares a recent success story where a simple pivot from standard discount offers to a mystery offer resulted in a remarkable increase in email opt-ins, demonstrating the effectiveness of…
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Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto (episode 254)
George is the CEO at YOCTO a world-class CRM agency for DTC brands. Working to increase profits and sales for brands like Heights, Healf, and Fussy, and he’s also the host of the CEO After Dark podcast AND one of the 40-strong Klaviyo Partner Advisory Council. Building a solid retention marketing playbook starts with understanding…
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Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs (episode 171)
Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed. Listen now for free:…
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Email Marketing: The Key to Success with SMS with Kerri McDonald (episode 143)
Kerri McDonald co-founded her agency The Greenhouse in 2020 to help eCommerce brands improve their email and SMS channels. They’ve already helped over 30 brands to generate over $50m via email and SMS alone. Prior to founding The Greenhouse, she was Director of Marketing for a beauty brand where she grew eCommerce sales from $2m…
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Customer Experience in your Email Marketing Automations with Greg Zakowicz from Omnisend (episode 123)
Greg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast. Listen now for free: Powered by RedCircle The Importance of Customer Intent When creating your automated messages, make sure you’re crafting those messages based on the intention of your customer. This way, you’re going to…
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Post-Cookie Marketing: SMS Marketing for Beginners with Elena from Yotpo SMSBump (episode 081)
Elena Kostova has spent the last few years helping retailers and brands leverage the power of SMS in their marketing and customer communications plans. Listen now for free: Powered by RedCircle About Elena Elena says curiosity drove her to get into SMS marketing. When she got into how the channel actually works, she got hooked…
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Post-Cookie Marketing: Zero Party Data with Ben Parr from Octane AI (episode 080)
Ben Parr is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He is also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable. Listen now for free: Powered by RedCircle About Ben Ben considers himself lucky because when he moved to Silicon…
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SMS Marketing – should you? how do you? with Corinne Watson from Postscript (episode 040)
Corinne is the senior content marketing manager at Postscript, and a deep-thinker about all things eCommerce! She gave some amazing advice over on eCommerce MasterPlan for our expert shows earlier this year – so when I decided we should bring SMS into our email marketing month there was only one person to call on.