Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora (episode 255)
by Chloe ThomasShaan Arora, the founder of Alia, joins the conversation to shed light on how effective pop-ups can significantly enhance email sign-up rates and, ultimately, sales. He shares a recent success story where a simple pivot from standard discount offers to a mystery offer resulted in a remarkable increase in email opt-ins, demonstrating the effectiveness of curiosity-driven engagement.
Listen now for free:
Subscribe to Keep Optimising on your favourite Podcast App
Dive In
[01:22] Introduction to Email Marketing and Popup Strategies
[11:30] Multistage Pop-Ups and Best Practices
[18:18] Testing Offers and Copy Improvements in Marketing
[22:26] Transitioning from Popup Strategies to Insider Tips on Email Marketing
[24:25] The Impact of AI on Marketing
Power of email pop-ups in the eCommerce landscape
This insightful episode brings to light the often-overlooked power of email pop-ups in the eCommerce landscape. Shaan Arora, the founder of Alia shares a recent success story where a simple pivot from standard discount offers to a mystery offer resulted in a remarkable increase in email opt-ins, demonstrating the effectiveness of curiosity-driven engagement. Sian’s insights challenge the conventional wisdom that bigger discounts always lead to better results, revealing that the way an offer is presented can have a profound impact on customer behavior.
Crafting compelling pop-ups
Listeners are guided through the essential components of crafting compelling pop-ups, with Sian emphasizing the need for A/B testing to optimize every element. He discusses the common pitfalls brands face, such as neglecting the testing process or failing to update their pop-up designs. Through various examples, he illustrates how testing different graphics, copy, and offers can uncover hidden opportunities to boost sign-up rates and, by extension, sales. The episode underscores the idea that brands should approach pop-up strategies with the same level of optimization and analysis they apply to other marketing channels.
Timing and context of pop-up displays
The conversation also touches on the timing and context of pop-up displays, suggesting that brands should aim to present pop-ups within the first 10 seconds of a user’s visit to capitalize on their initial interest. Sian advocates for multi-stage pop-ups that engage users with relevant questions before asking for their email addresses, noting that this technique can lead to higher conversion rates. By the end of the episode, listeners are equipped with actionable strategies to refine their email pop-up tactics, ensuring they can effectively grow their email lists and enhance their overall marketing performance.
Takeaways:
- Timing is crucial; displaying pop-ups within the first 10 seconds of page load is generally recommended for optimal engagement.
- Using mystery offers instead of fixed percentage discounts can significantly boost email opt-in rates.
- It’s essential to test various elements of your pop-ups, like graphics and copy, to optimize performance.
- Running multi-stage pop-ups has shown to increase user commitment and improve signup rates effectively.
- Brands often overlook the importance of ongoing A/B testing for their pop-up strategies and should treat them similarly to ads.
- Zero party data questions can enhance engagement by tailoring the pop-up experience to customer interests.
Interview Links:
Sponsored by…
Have you yet downloaded our ebook?
“500 Top Tips to Make Your eCommerce Business More Profitable”
To celebrate Keep Optimising’s sister show eCommerce MasterPlan reaching Episode 500 we’ve created an EPIC eCommerce success-focused ebook.
Packed with FIVE HUNDRED Top Tips about how to make your eCommerce store more profitable.
Chloe has organised the whole thing into sections so you can dip and dip out and take inspiration as and when you need it.
This ebook needs to be sat on your desktop – or (even…) printed and sat on your desk.
Download your free copy right now
