AI Use Cases: Using AI to Optimise Discounts, Boost Sales, and Improve Customer Experience with Rosie Bailey (234)
by Chloe ThomasRosie is CEO at Nibble, where they’re building the future of AI negotiation.
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Dive in:
[08:11] AI enables personalized, natural language conversations effectively.
[10:19] Consumer electronics brand avoids blanket promotions.
[13:58] Insightful data reveals effective discount strategies.
[17:01] Integration enhances customer-brand relationships through chatbots.
[21:24] Balancing AI ethics and human-like chatbots.
[24:15] Offload customer inquiries to ease pressure on agents.
[26:37] Insider Tips from Rosie!
[30:26] Learn more at https://nibble.bot/
Personalized Negotiation as a Customer Engagement Tool
Offering a personalized negotiation experience can increase customer engagement and brand loyalty. Nibble’s AI-powered chatbot engages customers in a “chat-like” negotiation where they can feel more involved in the pricing process. This interaction feels more personal and human-like. It makes customers feel as if they’re getting special treatment tailored to their needs or situations. This strengthens connection with the brand and provides valuable feedback data for the business.
Strategic Deployment of AI Tools for Targeted Discounts
Use AI tools like Nibble strategically to maximize impact. Rather than doing blanket discounts, use them to deploy targeted discounts based on customer behavior. For example, use Nibble for higher-value items after customers have shown repeated interest. This preserves profit margins on lower-priced items while increasing average order values and conversions on higher-priced items. Customize the chatbot’s use to create a more sophisticated discounting strategy that aligns with business goals.
Improvements in B2B Applications
AI negotiation tools can solve specific pain points in B2B eCommerce. In the B2B space, businesses might deal with high volumes of small buyers. Nibble’s chatbot can reduce the load on customer service by handling routine price negotiations. This lets the team focus on more complex inquiries or high-value accounts that need a personal touch. It also supports customers shopping outside of standard business hours, extending support to international or night-time visitors without extra staffing costs. This is a smart use of AI for scaling service and ensuring a seamless experience that fits the demands of smaller clients.
Listen to hear Rosie’s Insider Tips on AI!
Interview links
- Episode sponsored by Nibble. Learn more HERE
- Read their blog on how to negotiate on Facebook Marketplace here
- Listen to Rosie’s previous episode where she talks about profitable promotions
- Rosie on LinkedIn
Sponsored by…
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