AI Use Cases: How AI-Optimised Product Descriptions Can Boost Conversions with Thomas Ryan, Descriptomizer (episode 235)
by April Buencamino-dyThomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s.
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Dive in:
[05:23] Improving AI for better product descriptions.
[09:25] Start with clear direction; quality input yields success.
[13:02] Ensuring data quality for AI requires depth.
[16:36] Use Descriptomizer; track and analyze engagement metrics.
[17:32] Score product descriptions using “emphasis analysis”.
[21:43] AI reshapes copywriting, humans remain essential.
[24:50] Insider Tips from Thomas!
The Importance of High-Quality Input
AI tools like Descriptomizer need specific guidelines and examples to generate high-quality product descriptions. Vague instructions won’t cut it. For eCommerce marketers, product descriptions are the first impression a brand makes. Well-crafted descriptions, aligned with the brand’s voice, can build trust and boost sales. For AI-generated content that reflects the brand’s personality, marketers need to provide detailed instructions.
Using AI to Enhance Conversion Optimization
AI analyzes product pages to find what works. It identifies themes, keywords, and tones that boost conversions. This data helps marketers refine descriptions, emphasizing qualities like comfort or style based on performance. AI goes beyond generic content. It adapts to seasonal changes, highlighting what resonates most with customers. For instance, focusing on “warmth” in winter and “style” in summer maximizes engagement and sales. Descriptomizer clients have seen a 12% increase in conversions after implementing AI-powered product descriptions.
AI as a Powerful Tool; Not a Replacement
AI boosts copywriters, not replaces them. Copywriters can focus on creative, brand-specific content. AI can handle routine tasks like optimizing descriptions. This balance improves efficiency and effectiveness. AI provides data to refine brand voice and audience engagement, making content creation more valuable.
Listen to hear Thomas’s Insider Tips on AI!
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