TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball (episode 219)
by April Buencamino-dyNoah Tucker is the founder and CEO of Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy.
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Dive in:
[03:09] Transitioned from brand side to tech, influencer marketing.
[08:03] TikTok shop lacks customer data for marketing.
[11:11] Creators create branded TikTok pages, affiliate program.
[12:43] Curate viral content, boost revenue, and scale.
[18:22] Influencers share unique, single-use codes via link.
[20:40] Automatically generate affiliate accounts with Shopify data.
[23:17] Insider Tips from Noah!
Manufacturing Virality through Branded TikTok Pages
One of the innovative strategies Noah discussed is the idea of “manufacturing virality”. This involves creating multiple TikTok pages branded around a product. Each page is managed by a different micro-creator or UGC creator. The goal is to flood the platform with branded content. This increases the chances of something going viral. By paying creators based on their performance through affiliate links, the risk is minimized for the brand. This approach amplifies content reach and visibility, often leading to viral breakthroughs.
Importance of Owning Customer Data
While TikTok Shop offers significant potential for brands, Noah cautioned against total reliance on the platform. A major limitation is the lack of customer data. This hinders long-term relationship-building and targeted marketing. For sustainable growth, owning customer data is essential. It allows brands to re-engage customers, foster loyalty, and increase customer lifetime value. While TikTok Shop can boost sales, brands should also build their own DTC channels to capture valuable customer information.
Smart Attribution with Safe Links
Accurately tracking sales from influencer marketing can be difficult. Noah introduced “Safe Links” in Social Snowball as a solution. This tool creates unique, one-time-use discount codes when customers click on an influencer’s link. This helps brands measure sales from each influencer and prevents discount codes from being shared on coupon websites. By ensuring fair compensation for influencers and protecting against revenue loss, Safe Links offers a reliable way to attribute sales. This approach combines the tracking benefits of discount codes with the security of single-use codes, providing a strong solution for affiliate marketing.
Listen to hear Noah’s Insider Tips on TikTok!
Interview links
Sponsored by…
If you’re running an eCommerce store on Shopify, you need to check out Social Snowball, the affiliate platform designed for the modern affiliate manager.
Unlike traditional platforms focused on publishers and blogs, Social Snowball enables you to grow with creators, ambassadors, influencers, and even your own customers.
Which of course includes… selling on TikTok.
One of the standout features of Social Snowball is its ability to eliminate code leaks with Safelinks. If your discount codes are ending up on coupon sites, Social Snowball will put a stop to that and save your CPA.
Another great aspect is their tiered reward system. It motivates your affiliates to keep posting and driving revenue for your business, making it easy and seamless for them to get paid. Whether they prefer Venmo, PayPal, direct bank transfers, Visa gift cards, or Amazon gift cards, Social Snowball has them covered.
Check out Social Snowball now or find Social Snowball in the Shopify App Store
