Partnerships: Kickstart Your Affiliate Program — 5 Do’s and 5 Don’ts with Kelly Morrison (episode 252)
by Chloe ThomasOur guest, Kelly Morrison, shares her expertise on defining clear goals and expectations to kick things off effectively. Tune in for practical insights that will help you launch a successful affiliate program.
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Dive In:
[04:05] Starting an Affiliate Program: Key Goals and Expectations
[09:50] Best Practices for Affiliate Communication
[13:23] Avoiding Affiliate Pitfalls
[17:34] Transitioning from Affiliates to Influencers
[20:47] Starting Your Affiliate Program: Key Essentials
Do’s and Don’ts
In our conversation with Kelly, an affiliate marketing expert, we dive deep into the essential do’s and don’ts of launching your affiliate program. She emphasizes the importance of defining clear goals and expectations right from the get-go. Knowing what you want to achieve—whether it’s brand visibility, increased sales, or building relationships—will set the stage for your program’s success.
Quality vs Quantity
She stresses that quality is more important than quantity when it comes to selecting affiliates; it’s better to have a handful of engaged partners than a large group who may not resonate with your brand. Furthermore, providing your affiliates with comprehensive marketing materials and support is crucial for enabling them to promote effectively.
Data-driven Decision-making
As we get further into the conversation, we explore the critical need for data-driven decision-making. Tracking performance metrics allows you to understand what’s working and what needs adjustment. Kelly shares her insights on maintaining open lines of communication with your affiliates, which can significantly enhance their motivation and effectiveness. The episode wraps up with a list of pitfalls to avoid, including neglecting your affiliates and ignoring compliance issues.
This thorough discussion equips listeners with the knowledge to not only start their affiliate program but to optimize it for lasting success.
Takeaways:
- Provide affiliates with comprehensive marketing materials to ensure they can promote effectively.
- Tracking and measuring performance data is essential for driving decisions in your affiliate program.
- Define clear goals for your affiliate program to guide your setup and management effectively.
- Choosing the right affiliates is more important than having a large number of them.
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